This Quick Cuts edition brings together the latest insights on how brands can refine their strategies, avoid outdated practices, and harness new tools to build stronger connections. Check out fresh perspectives that will help you make smarter, more informed decisions, ensuring your marketing efforts are not just relevant but leading the way.

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## Cut 1/3: Time to Move On: 6 AI Marketing Trends to Ditch in 2025
_Source: Martech.org_

![The Marketing Trends 2025](https://cdn.pixabay.com/photo/2021/11/04/16/19/travel-6768660_1280.png)
_Photo: Pixabay_

🚀 Several AI marketing tactics, such as basic chatbots and static demographic segmentation, are no longer effective. Consumers expect more sophisticated [AI solutions](https://www.rhapsodymedia.com/blog/ai-powered-marketing-your-guide) that can handle real-time data, dynamic segmentation, and contextual understanding. Advancements in AI require marketers to evolve their strategies to stay relevant and meet higher customer expectations.

**Action items for You:**

- **Upgrade Chatbots:** Implement AI-driven assistants with advanced natural language processing for more personalised interactions.
- **Embrace Real-Time Analytics:** Move beyond historical data to leverage real-time insights for accurate, adaptive campaigns.
- **Diversify Segmentation:** Use psychographic and behavioural data to create dynamic, highly personalised customer segments.

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## Cut 2/3: Atera Pushes Creative Boundaries with 100% AI-Driven Ad Campaign
_Source: MarketingDive_

![Atera AI Campaign](https://cdn.pixabay.com/photo/2024/03/13/07/41/digital-marketing-8630397_960_720.png)
_Photo: Pixabay_

🚀 Atera's latest video ad campaign is entirely created using generative AI, from concept to final edit. This marks a shift in how brands can leverage [AI to produce cost-effective, efficient, and innovative content](https://www.rhapsodymedia.com/production) without traditional production constraints. The campaign showcases AI's potential to automate creative processes while maintaining high engagement.

<!DOCTYPE html>
<html>
<head>
    <style>
        .responsive-iframe {
            position: relative;
            padding-bottom: 56.25%; /* 16:9 Aspect Ratio */
            height: 0;
            overflow: hidden;
        }

        .responsive-iframe iframe {
            position: absolute;
            top: 0;
            left: 0;
            width: 100%;
            height: 100%;
        }
    </style>
</head>
<body>

<div class="responsive-iframe">
    <iframe id="ytplayer" type="text/html" 
            src="https://www.youtube.com/embed/zaXlFbMGSWQ?modestbranding=1&color=white" 
            frameborder="0" 
            allowfullscreen>
    </iframe>
</div>

</body>
</html>

**Action items for You:**

- **Explore Generative AI for Video Content:** Test how AI tools can streamline your video production, reducing time and cost.
- **Blend AI with Creativity:** Use AI to generate ideas and drafts, then refine them with human oversight for optimal results.
- **Analyse AI-Driven Campaign Performance:** Track engagement and adapt strategies based on what resonates most with your audience.

<br><br>
## Cut 3/3: Top Social Media Trends for 2025 Every Marketer Should Know
_Source: MarketingTechNews_

![Social Media Trends 2025](https://cdn.pixabay.com/photo/2018/05/17/15/10/social-3408791_1280.jpg)
_Photo: Pixabay_

🚀 The report reveals that despite the evolving social media landscape, users are more engaged than ever. Consumers expect brands to deliver [consistent, engaging content across all platforms](https://www.rhapsodymedia.com/blog/multi-channel-marketing-campaigns-examples). Key findings emphasise the need for [tailored strategies](https://www.rhapsodymedia.com/strategy), prioritising content that resonates with audience interests and [maximises ROI](https://www.rhapsodymedia.com/blog/e-commerce-customer-journey-optimisation), even with limited resources.

**Action items for You:**

- **Develop Platform-Specific Content:** Customise your strategies for each social media platform to engage users effectively.
- **Leverage Data for Engagement:** Use analytics to identify the most engaging content types and replicate success across campaigns.
- **Focus on ROI:** Prioritise high-ROI activities, such as user-generated content and real-time engagement, to maximise budget efficiency.


<br><br>
Do you need a supportive partner in helping you achieve **your marketing goals**?
Rhapsody Media is a creative content agency from London, UK
<br>
Read our [reviews](https://clutch.co/profile/rhapsody#reviews) and [Contact Us](https://www.rhapsodymedia.com/contact-us?utm_source=blog&utm_medium=article&utm_campaign=quick_cuts_July1&utm_content=footer)
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Head of Growth and Marketing

Adrian Serafin

Quick Cuts #17: 2025 Marketing Must-Knows: Outdated AI, Bold Campaigns & Social Media Wins

Welcome to Quick Cuts #16. This edition dives into the fascinating psychology behind viral content, explores the rising popularity of "edutainment" content, and sheds light on the controversial  "kindness content" phenomenon on TikTok. Buckle up and get ready to unlock the secrets behind the internet's latest buzz!

<br><br>
## Cut 1/3: The Psychology of Viral Content
_Source: Contently_

![The Psychology of Viral Content](https://rhapsody.ams3.digitaloceanspaces.com/15615ea47c81742793f8abd4d4f19b3e.jpg)
_Photo: Pixabay_

🚀 Ever wonder why certain content explodes online while others fizzle out? The answer lies in human psychology.

**Emotional Rollercoaster:** Content that evokes strong emotions like joy, outrage, or awe is more likely to be shared.

**Nostalgia Trip:** People love a walk down memory lane! Content that evokes nostalgia can be a powerful tool.

**Practical Value:** Sharing content that makes someone look smart or helpful is a win-win. Users want to be seen as valuable resources.

**Action items for You:**

<u>Identify Your Audience's Deep-Seated Emotions:</u> 

- **Understand their pain points:** What challenges do they face? What are their fears and aspirations?
- **Tap into their values:** What do they care about? What causes do they support?
- **Create content that resonates:** Develop content that addresses their emotions and aligns with their values.

<u>Leverage the Power of Storytelling:</u>

- **Craft compelling narratives:** Tell stories that engage your audience on an emotional level.
- **Use vivid imagery:** Paint a picture in the reader's mind with descriptive language.
- **Create relatable characters:** Make your audience feel connected to the characters in your stories.

## Cut 2/3: “Edutainment” Content
_Source: NetInfluencer_

![“Edutainment” Content](https://rhapsody.ams3.digitaloceanspaces.com/26c1f6cd1acd46404666a3b6d3bd3421.jpg)
_Photo: Pixabay_

🚀 Consumers today want their brand content to be both informative and entertaining.

A new report by Sprout Social reveals a surprising trend: 66% of social media users prefer "edutainment" content from brands. This means they want content that educates them about a product or service while also being engaging and enjoyable.

**Action items for You:**

- Audit your [content](https://www.rhapsodymedia.com/production/copywriting) strategy: Does it incorporate edutainment? Can you add humor, storytelling, or interactive elements to your content?
- Diversify your content: Experiment with different formats like videos, images, and text posts to see what resonates best with your audience on specific platforms.
- Invest in content creation: High-quality visuals and engaging storytelling can capture attention and boost engagement.

## Cut 3/3: The Dark Side of Kindness Content on TikTok
_Source: FastCompany_

![The Dark Side of Kindness Content on TikTok](https://rhapsody.ams3.digitaloceanspaces.com/4ad02b4f541bf2a879fa8f28fbe5b119.jpg)
_Photo: Pixabay_

🚀 While seemingly heartwarming, a growing trend of "kindness content" on TikTok is facing criticism. Content creators like Jimmy Darts film themselves giving away large sums of money to strangers. These videos often go viral, attracting millions of views and potentially boosting the creator's income.

This trend raises questions about the ethics of online "charity" and the line between genuine kindness and self-promotion.

**Action items for You:**

- Think critically about kindness content: Consider the motivations behind such videos and the potential impact on those involved.
- Support ethical giving: Research charities that align with your values and donate directly, not through online influencers.


<br><br>
Do you need a supportive partner in helping you achieve **your marketing goals**?
Rhapsody Media is a creative content agency from London, UK
<br>
Read our [reviews](https://clutch.co/profile/rhapsody#reviews) and [Contact Us](https://www.rhapsodymedia.com/contact-us?utm_source=blog&utm_medium=article&utm_campaign=quick_cuts_July1&utm_content=footer)
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Quick Cuts #16: The Psychology of Viral, Kindness on TikTok, and “Edutainment” Content

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How long does a typical accessibility audit take to complete?

Do you offer accessibility audits for mobile apps in addition to websites?

How much does an accessibility audit cost?

What is included in an accessibility audit report?

Accessibility Audit: The Essential Guide to Accessible Website

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Content Manager

Patrycja Hendzel

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Producing all of Harrods current publishing portfolio.

Developing an engaging, easy-to-use webpage for the Burger King for Good’ sustainability campaign.

Rhapsody supported MOKE International to create a cohesive multi-channel design system and support the global launch of the Electric MOKE.

Producing an engaging series of exclusive live stream events. 

Our Latest Projects

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At Rhapsody, our "Why" stems from our unwavering belief in creating work that makes a difference. We are driven by the desire to connect people and brands in meaningful ways, crafting experiences that leave a lasting impression. 

Our innovative approach is rooted in humility, as we embrace the opportunity to learn, grow, and evolve continuously. Guided by a relentless pursuit of improvement, we are never satisfied with the status quo, always striving to push boundaries and redefine excellence in all that we do.

As a global company with diverse clientele, we appreciate the uniqueness of each project we undertake. This understanding forms the basis of our tailored approach, enabling us to craft bespoke solutions that resonate with the specific needs and aspirations of our clients.

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