This edition explores three key trends that are impacting marketing strategies today: the rise of mobile video, the power of subtle visual cues, and the changing landscape of data privacy. Buckle up, marketers, because it's time to adapt and conquer!

<br><br>
## Cut 1/3: Small Screens, Big Impact

_Source: Snapchat_

![Small Screens, Big Impact](https://rhapsody.ams3.digitaloceanspaces.com/baeea567fbac7b5520e92be4d2714be3.jpg)
_Photo: Pixabay_

🚀 The landscape of [video](https://www.rhapsodymedia.com/production/video-production) consumption is rapidly evolving, with small screens, particularly smartphones, emerging as a dominant force. In a recent study conducted by Snapchat, Dentsu, and Kantar, it was revealed that consumers are increasingly turning to their mobile devices for video content, demanding a shift in marketing strategies.

**Key Findings:**

- **Increased Attention:** Viewers are more likely to give their full attention to videos on small screens, making them a prime opportunity for advertising.
- **Social Video Consumption:** Social media platforms like Snapchat are driving significant video consumption, particularly among younger demographics.

**Action Points for Marketers:**

- **Prioritise Mobile:** Invest in mobile-first video strategies, including optimised creative formats and targeting.
- **Implement a Dual-Screen Approach:** Combine small and large screen advertising to maximise brand impact and drive full-funnel metrics.
- **Optimise Ad Creative:** Create concise and attention-grabbing video ads tailored to small screens.

<br><br>
## Cut 2/3: Science of Persuasive Marketing

_Source: Sciencesays_

![Science of Persuasive Marketing](https://rhapsody.ams3.digitaloceanspaces.com/7f3eb44dd021c797e8cfad3ee31ca64a.jpg)
_Photo: Pixabay_

🚀 Research has shown that italicising promotional text can significantly impact consumer behaviour. By understanding the psychological principles behind this technique, marketers can leverage it to create more effective campaigns.

**Key Findings:**

- **Increased Urgency:** Italicized text can create a sense of urgency, making promotions seem more time-limited.
- **Enhanced Click-Through Rates:** Studies have shown that italicised calls-to-action can lead to higher click-through rates.
- **Improved Purchase Intent:** Italics can make offers more enticing, increasing the likelihood of purchase.

**Actionable Tips for Marketers:**

- **Leverage Italics Strategically:** Use italic fonts to emphasise time-sensitive offers or limited-time deals.
- **Prioritise Clarity:** Ensure that italicised text is still easy to read and doesn't hinder the overall message.
- **Test and Refine:** Experiment with different font styles and sizes to find the optimal combination.

<br><br>
## Cut 3/3: Meta Faces the Heat

_Source: FastCompany_

![Meta Faces the Heat](https://rhapsody.ams3.digitaloceanspaces.com/8d76b544b9833ba4fc0c795de608aaf7.jpg)
_Photo: Pixabay_

🚀 European users of Facebook and Instagram will soon have more control over their data privacy. In a move driven by pressure from regulators, Meta is offering a new option: seeing less personalised ads.

**Key Points:**

- Users can choose less personalised ads instead of a paid subscription.
- Ads will be based on current session activity (past two hours) and basic demographics.
- Less data means less relevant ads, but users gain control.

**Bonus for Marketers:**
- This shift underscores the importance of creating compelling, non-targeted ad content.
- Consider focusing on broader [brand awareness](https://www.rhapsodymedia.com/strategy/branding) campaigns rather than hyper-specific targeting.
- Explore alternative advertising strategies that don't rely heavily on user data.


## Wrapping Up: Preparing for a Resilient 2025
As we head into 2025, marketing professionals must stay ahead of the curve by addressing these pivotal trends. Whether you’re adopting sustainable practices, creating customer-centric holiday campaigns, or overcoming B2B challenges, proactive strategies are essential. For more insights or assistance in navigating these evolving trends, contact our team at Rhapsody.

**Stay Updated.**
<br>
Do you need a supportive partner in helping you achieve **your marketing goals**?
Rhapsody Media is a creative content agency from London, UK, with offices in New York, Madrid, Warsaw, Mannheim and Bijeljina.
<br>
Read our [reviews](https://clutch.co/profile/rhapsody#reviews) and [Contact Us](https://www.rhapsodymedia.com/contact-us?utm_source=blog&utm_medium=article&utm_campaign=quick_cuts_July1&utm_content=footer)
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Quick cuts #19: Science of Persuasive Marketing and Small Screens

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Content Manager

Patrycja Hendzel

<br><br>
Welcome to this week's Quick Cuts, where we dive into the most impactful developments in marketing and technology. From the resilience of display ads to consumer scepticism toward AI, and the latest trends driving the industry forward, we provide actionable insights to help you stay ahead.

<br><br>
## Cut 1/3: Rise of Display Ads Despite Challenges
[Source](https://digiday.com/marketing/cmo-strategies-a-guide-to-display-ads-benefits-obstacles-and-trends/)
![First.png](https://digiday.com/wp-content/uploads/sites/3/2024/05/positive-strategy-digiday.gif)

🚀 [Display advertising](https://www.rhapsodymedia.com/our-work/amazon) remains a cornerstone of digital marketing, with significant investments continuing despite challenges such as the deprecation of third-party cookies and brand safety concerns. Programmatic advertising and email newsletter sponsorships are particularly popular.

**Action items for You:**
- Optimise [Digital](https://www.rhapsodymedia.com/strategy/digitization) Advertising Spend
- Industry: E-commerce, Retail, [Technology](https://www.rhapsodymedia.com/our-work?service=all&subService=all&sector=technology)
- Strategy: Invest in programmatic advertising and email newsletter sponsorships to maximise reach and engagement. Address brand safety concerns by using AI to monitor and optimise ad placements.
- Implementation: Partner with digital ad platforms that offer advanced targeting and reporting capabilities. Regularly review campaign performance and adjust strategies based on data insights.

<br><br>
## Cut 2/3:  Consumer Scepticism Towards AI in Marketing
[Source](https://www.forbes.com/sites/cmo/2024/05/22/why-marketers-seem-slow-to-adopt-new-technology/)
![Zrzut ekranu 2024-07-22 o 18.57.15.png](https://rhapsody.ams3.digitaloceanspaces.com/d66f32c03662d3252dcff85185fada66.png)

🚀 Despite the hype around [AI](https://www.rhapsodymedia.com/blog/bias-in-design-thinking-and-ai), a significant portion of consumers remains skeptical about its benefits in enhancing customer experience. Marketers need to balance AI integration with human interactions to maintain consumer trust and engagement.

**Action items for You:**
- Balance AI with Human Interaction
- Industry: [Luxury Goods](https://www.rhapsodymedia.com/our-work?service=all&subService=all&sector=consumer-goods), Pharma, Sport
- Strategy: Integrate AI technologies to enhance customer experience but ensure that human interactions remain a key component. Use AI for data analysis and routine tasks while reserving human touchpoints for personalised customer service.
- Implementation: Implement AI chatbots for initial customer queries but provide easy access to human representatives for more complex issues. Train customer service teams to handle escalations effectively.

<br><br>
## Cut 3/3:  Top Marketing Trends and Technologies for 2024
[Source](https://www.destinationcrm.com/Articles/Editorial/Magazine-Features/The-Top-Marketing-Trends-and-Technologies-for-2024-Marketers-Adjust-to-Dramatic-Market-Shifts-164815.aspx)
![First.png](https://dzceab466r34n.cloudfront.net/Images/ArticleImages/165251-feature-Top100-marketing-JulAug24-ORG.jpg)

🚀 Marketers are increasingly focusing on unifying customer data, embracing AI, and enhancing personalisation. However, challenges remain, such as the complexity of integrating new technologies and the shift of marketing functions to IT roles. The [martech](https://www.rhapsodymedia.com/technology) landscape continues to expand, with a notable emphasis on returning to marketing fundamentals.

**Action items for You:**
- Return to Marketing Fundamentals
- Industry: [All](https://www.rhapsodymedia.com/our-work?service=all&subService=all&sector=all)
- Strategy: Focus on building a strong brand, telling compelling stories, and delivering clear messages. Utilise established digital tools like web and email, which have proven longevity and effectiveness.
- Implementation: Invest in content creation that emphasises[ brand values](https://www.rhapsodymedia.com/strategy/branding) and storytelling. Use email marketing to maintain direct communication with customers and leverage web analytics to optimise online presence.


<br><br>
Do you need a supportive partner in helping you achieve **your marketing goals**?
Rhapsody Media is a creative content agency from London, UK
<br>
Read our [reviews](https://clutch.co/profile/rhapsody#reviews) and [Contact Us](https://www.rhapsodymedia.com/contact-us?utm_source=blog&utm_medium=article&utm_campaign=quick_cuts_July1&utm_content=footer)
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Head of Growth and Marketing

Adrian Serafin

Rhapsody's Quick Cuts #4: Display Ads, AI Scepticism, and 2024's Top Marketing Trends

<br><br>
Traditional marketing strategies often fall short when businesses try to engage a generation accustomed to interactive and immersive experiences. A study by Badgeville revealed that **83% of consumers are more likely to engage with brands that offer gamified experiences**. 

By incorporating game-like elements into their marketing campaigns, businesses can tap into the innate human desire for competition, achievement, and social recognition. 

Read on to learn how to implement **gamification strategies** in your enterprise marketing efforts effectively.

![83% of consumers are more likely to engage with brands that offer gamified experiences. [Source: Badgeville]](https://rhapsody.ams3.digitaloceanspaces.com/420aa59098ea2a2a51c4b1b980540428.png)

_83% of consumers are more likely to engage with brands that offer gamified experiences. [Source: Badgeville]_


<br> 

### Give your eyes a break without missing out. 

<iframe class="murf-embed" width="560" height="102" src="https://murf.ai/embeds/index.html?embedId=m3h9mha7" allowfullscreen title="Murf Embed Player" style="border: none;"></iframe> <script src="https://murf.ai/embeds/widget.js" ></script>


<br><br>

## What Is Gamification?

By integrating gamification elements into enterprise marketing, businesses can increase engagement, motivation, and overall user satisfaction.

```
Gamification is the use of game-like elements – such as points and badges – in non-game situations. It makes things more fun, challenging, and rewarding, just like a game.
```

### Core Gamification Elements

**Points:** Representing progress or achievement, points can be earned through various actions, such as completing tasks, solving puzzles, or reaching milestones.

**Badges:** Badges can be awarded for specific achievements, giving the user a sense of pride and recognition.

**Leaderboards:**  By allowing users to rank their progress in comparison with others, leaderboards foster competition and a desire to achieve higher positions.

**Levels:** Levels can be used to introduce new challenges and rewards as users progress.

**Rewards and prizes:** Rewards can be tangible or intangible, such as physical prizes, virtual goods, or recognition. These incentives motivate users to participate and achieve goals.

![Most used gamification elements](https://rhapsody.ams3.digitaloceanspaces.com/91f22d609439bff7b8565d56bf2e5b41.png)

### The Psychology Behind Gamification

The psychology behind gamification is rooted in human motivation and behaviour. Key factors that influence user engagement include:

- **Intrinsic motivation:** The desire to engage in an activity for its own sake, rather than external rewards. Gamification can tap into intrinsic motivation by making activities enjoyable and challenging.
- **Extrinsic motivation:** The desire to engage in an activity for external rewards, such as points, badges, or prizes. Gamification can effectively leverage extrinsic motivation to drive participation.
- **Competition:** The desire to outperform others and achieve a sense of superiority. Leaderboards and rankings can foster healthy competition and increase engagement.
- **Achievement:** The desire to accomplish goals and feel a sense of accomplishment. Gamification can provide opportunities for users to achieve milestones and feel rewarded for their efforts.
- **Social recognition:** The desire to be recognised and valued by others. Gamification can create social communities where users can share their achievements and receive praise from peers.

![Gamified training programmes have shown a 30% improvement in knowledge retention. [Source: SAP]](https://rhapsody.ams3.digitaloceanspaces.com/f10a7edb8ab1730d54f4f6f8afff8464.png)

_Gamified training programmes have shown a 30% improvement in knowledge retention. [Source: SAP]_

### The Benefits of Gamification for Enterprise Marketing

Gamification can improve your company's marketing by:
Increasing engagement: Gamified marketing campaigns can capture audience attention and drive deeper engagement compared to traditional methods.

- **Boosting brand awareness:** By creating memorable experiences, gamification can increase brand visibility and recognition.
- **Driving customer loyalty:** Gamified loyalty programmes can foster stronger customer relationships and encourage repeat business.
- **Generating leads and sales:** Gamified campaigns can attract new customers and drive conversions.
- **Improving data collection:** Gamification can provide valuable insights into customer behaviour and preferences.
- **Differentiating you from competitors:** Gamification can help businesses stand out from competitors and offer unique value propositions.
- **Enhancing customer experience:** Gamified interactions can create positive and memorable experiences for customers.

![Gamified marketing campaigns can see up to 700% higher engagement rates compared to traditional methods. [Source: Bunchball]](https://rhapsody.ams3.digitaloceanspaces.com/63d6909a5637adde6e245020226285fb.png)

_Gamified marketing campaigns can see up to 700% higher engagement rates compared to traditional methods. [Source: Bunchball]_

### Successful Enterprise Gamification Examples

Gamification has proven to be a powerful tool for engaging users and driving positive outcomes in various industries. Let's explore some real-world examples of successful gamification initiatives from well-known companies.

**Duolingo:** The language learning app Duolingo successfully uses gamification to engage millions of users worldwide. By incorporating elements like points, badges, and leaderboards, Duolingo makes language learning fun and addictive, encouraging users to stick with their studies.

**Sephora:** The beauty retailer Sephora has implemented a gamified loyalty programme called Beauty Insider. By offering points, badges, and exclusive rewards, Sephora incentivises customers to shop more frequently and engage with the brand.

**Salesforce:** The CRM software company Salesforce has used gamification to motivate its sales teams. By introducing game-like elements into sales activities, Salesforce has increased sales productivity and improved employee morale.

### Steps for Creating a Successful Gamification Strategy

At Rhapsody, we work closely with our clients to develop tailored gamification strategies that align with their specific goals and target audiences. Our process involves:

- **Defining goals together:** We collaborate with clients to identify their desired outcomes, such as increasing engagement, improving customer loyalty, or boosting employee productivity.
- **Understanding your audience:** We conduct research to gain a deep understanding of your target audience's preferences, motivations, and behaviour.
- **Selecting the best game mechanics:** Our experts help you choose game mechanics that resonate with your audience and effectively achieve your desired outcomes.
- **Designing engaging experiences:** We create immersive and rewarding experiences that captivate your audience and encourage continued participation.
- **Testing and iterating:** We launch pilot programmes to gather feedback and make data-driven adjustments to refine your gamification strategy.

By working with Rhapsody, you can benefit from our expertise and resources to develop a successful gamification strategy that delivers tangible results.

### Choosing the Right Gamification Services

When selecting a gamification service, you have two primary options: custom development or off-the-shelf solutions. At Rhapsody, we specialise in custom-built gamification solutions, offering you unparalleled flexibility and control over your strategy.

**The Benefits of Custom Development With Rhapsody:**

**Tailored experience:** Our experts work closely with you to create a gamification experience that perfectly aligns with your unique goals and brand.

**Complete control:** You have full autonomy over the features, functionality, and design of the gamification solution.

**Seamless integration:** We ensure that your gamification strategy integrates seamlessly with your existing systems and processes.

While off-the-shelf platforms like Bunchball, Gameffective, and Badgeville offer pre-built solutions, they may not provide the same level of customisation and flexibility as a custom-built approach.
Additionally, open-source alternatives like OpenBadges and ScormGamification can have limited features and support.

![gamification services uk](https://rhapsody.ams3.digitaloceanspaces.com/404f1d1246b0122ef314feec71c126df.png)

By choosing Rhapsody for your gamification needs, you can benefit from our expertise, flexibility, and commitment to delivering tailored solutions that drive exceptional results.

## Case Study: Driving Growth for Semrush Through Gamified Marketing

Semrush, a leading SaaS platform, wanted to increase website traffic, registrations, and subscription plan purchases.

**Solution**

Rhapsody devised a comprehensive global marketing campaign centred around the "#ShapeYourStory" message. This campaign included:

- A 50-second promotional video highlighting Semrush's benefits.
- A dedicated landing page with interactive elements.
- A personality quiz to engage users and gather insights.
- A mobile game to enhance user experience and drive engagement.

![Case Study: Driving Growth for Semrush Through Gamified Marketing](https://rhapsody.ams3.digitaloceanspaces.com/20f21e669a071a3fb1929473ff09aeda.png)

**Results**

The campaign successfully achieved its objectives, with:

- 2.6 million views on the promotional video.
- Translation into five languages to reach a global audience.
- Increased brand awareness and engagement through interactive experiences.
- Strong social media traction with over 4 billion impressions.
- A significant increase in branded search queries.

Rhapsody played a pivotal role in delivering this successful campaign, overseeing all aspects from ideation to translation and leveraging a variety of marketing channels to maximise impact.

![Case Study: Driving Growth for Semrush Through Gamified Marketing](https://rhapsody.ams3.digitaloceanspaces.com/c9dd3165ad8aee7e3b1056c59829c9e0.png)

>👉 See this gamification example [here](https://www.rhapsodymedia.com/our-work/semrush)

## Rhapsody, a Gamification Agency

At Rhapsody, we're passionate about helping businesses harness the power of gamification to drive engagement, loyalty, and growth. With our team of experienced professionals and a proven track record of success, we're confident about delivering tailored gamification solutions that exceed your expectations.

Ready to explore how gamification can transform your business? [Schedule a free consultation](https://www.rhapsodymedia.com/contact-us?utm_source=blog&utm_medium=article&utm_campaign=gamification) with our experts today to discuss your specific goals and challenges.




Incorporating Gamification into Enterprise Marketing: Practical Strategies To Drive Audience Engagement

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Incorporating Gamification into Enterprise Marketing: Practical Strategies To Drive Audience Engagement 

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## Why we do, what we do

# 

At Rhapsody, our "Why" stems from our unwavering belief in creating work that makes a difference. We are driven by the desire to connect people and brands in meaningful ways, crafting experiences that leave a lasting impression. 

Our innovative approach is rooted in humility, as we embrace the opportunity to learn, grow, and evolve continuously. Guided by a relentless pursuit of improvement, we are never satisfied with the status quo, always striving to push boundaries and redefine excellence in all that we do.

As a global company with diverse clientele, we appreciate the uniqueness of each project we undertake. This understanding forms the basis of our tailored approach, enabling us to craft bespoke solutions that resonate with the specific needs and aspirations of our clients.

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