Devising back-to-back campaigns to
attract new talent to its Operations
teams across several markets.
- Art Direction
- Conceptual Design
- Illustration Design
- Photography & Video
Since 2021, Rhapsody has been working with Amazon on
campaigns for the multinational tech company’s Operations
division. We have been tasked with creating communication
and marketing assets designed to recruit talent.
1 international client,
2 global campaigns
When we first started working with Amazon, they were
looking for an agency that was able to take their next
campaign to a new level. They wanted us to produce a
creative concept that would engage with potential
candidates with the end goal of raising awareness,
driving applications as well as generating a more
diverse talent pool. Our mission was to make these
assets engaging and aspirational.
Rhapsody looked at Amazon’s previous projects and
decided to tear up the rulebook. We pitched a campaign
idea that was unlike what they had done before: we put
forward a new way of delivering their message in the aim
of being more inspiring to the target audience. The
campaign had to speak to potential candidates, both in
terms of copy and on a visual level.
Rhapsody therefore commissioned renowned illustrator Dan
Matutina (@twistedfork) to create visuals that were defined
by his futuristic style. Since the campaign needed to
encompass four separate roles – interns, pathways,
graduates and apprenticeships – we based it around various
relatable scenarios that gave a clear idea of the roles
available to candidates. We then translated the copy into
eight languages for different markets, namely Germany,
Spain, CEE, the UK, France, Italy and Luxembourg.
7 different markets
Following on from this, Rhapsody was tasked with creating
a paid campaign for Amazon’s apprenticeship recruitment
program. Once again, the goal was to find and attract the
right candidates by building awareness and driving
engagement. Rhapsody put forward a creative framework
designed to resonate with audiences in all target markets.
We produced the messaging and visuals for social media
ads and display ads promoting apprenticeships across
Reliability Maintenance Engineering and IT.
As part of its ongoing work with Amazon, Rhapsody
has created a set of brand guidelines. Spanning all
visual and messaging deliverables for the
apprenticeship program, including brochures, flyers
and more, this style guide will serve as a framework
for future campaigns and creative projects.