Arsenal
Building end-to-end campaigns
for Arsenal’s Emirates Cup and
Legends events.
Services
- Account Management
- Art Direction
- Campaign
- Conceptual Design
- Digital Production
- Illustration Design
- Print Collateral
- Print Production
Since 2013, Rhapsody’s creative team has worked with
Arsenal FC on a variety of projects, from the design
of match day collateral to the creative and branding on five
annual Emirates Cup events and two Legends matches.
We produced match day collateral for premium guests
and VIPs, from lanyards and ticket wallets to presentation
boxes and other printed marketing materials. The look and
feel of these products needed to utilise colour and style
to convey an elevated customer experience. A refined,
classic design with a suave colour palette of black,
white and gold perfectly achieved this.
The Emirates Cup sees four teams playing each other over the
course of two days and, in the three months prior to the event,
Rhapsody was responsible for producing the full marketing
campaign and all associated collateral, from digital banner ads
to video content, radio, TV, print advertising and billboards.
over two days.
Rhapsody also worked on the marketing collateral for the
Arsenal Legends games, where ex-players would play an
exhibition game against former players from another famous team.
This campaign similarly extended to all in-house and out of
house communications, including national and local newspaper
and magazine collateral as well as assets for the club’s website,
social media and newsletters.
For each event, Rhapsody would come up with creative ideas to
suit the brief, while bearing in mind the variety of deliverables
involved. In previous years Rhapsody worked with a superhero
theme - utilising comic book style typography in the printed
materials and ‘crash/bang’ sound effects in the radio advertising
- and a circus theme for the ‘Greatest Show On Turf’. A sticker
album encouraging fans to ‘Get Stuck Into The Season’ was
another successful spin on the brief. Each concept
required Rhapsody to devise bespoke copywriting, advertising
scripts and visuals.
Rhapsody’s efforts in these campaigns, one of our most
immersive communications projects, have seen the Emirates Cup
become a sell-out tournament year-on-year with a capacity of
more than 60,000 fans over two days.
Rhapsody also assisted the club in marketing its Ticket
Exchange programme. Working in partnership with Arsenal,
Rhapsody’s team of creatives devised, wrote, storyboarded,
illustrated and animated a promo video for fans which was
centred around our tagline ‘Find Your Match’. By guiding fans
towards the proper club channels to exchange tickets, Rhapsody
were able to help reduce the use of touts and ensure fans
avoided disappointment.
Last but by no means least, Arsenal’s fan database
provided the club with a host of statistics they wanted
to utilise to forge new global partnerships. Rhapsody
took this data and helped to visualise it in an engaging
and attention-grabbing way, helping the club appeal
to potential brand partners.
Since 2013, Rhapsody’s creative team has worked with
Arsenal FC on a variety of projects, from the design
of match day collateral to the creative and branding on five
annual Emirates Cup events and two Legends matches.
We produced match day collateral for premium guests
and VIPs, from lanyards and ticket wallets to presentation
boxes and other printed marketing materials. The look and
feel of these products needed to utilise colour and style
to convey an elevated customer experience. A refined,
classic design with a suave colour palette of black,
white and gold perfectly achieved this.
The Emirates Cup sees four teams playing each other over the
course of two days and, in the three months prior to the event,
Rhapsody was responsible for producing the full marketing
campaign and all associated collateral, from digital banner ads
to video content, radio, TV, print advertising and billboards.
over two days.
Rhapsody also worked on the marketing collateral for the
Arsenal Legends games, where ex-players would play an
exhibition game against former players from another famous team.
This campaign similarly extended to all in-house and out of
house communications, including national and local newspaper
and magazine collateral as well as assets for the club’s website,
social media and newsletters.
For each event, Rhapsody would come up with creative ideas to
suit the brief, while bearing in mind the variety of deliverables
involved. In previous years Rhapsody worked with a superhero
theme - utilising comic book style typography in the printed
materials and ‘crash/bang’ sound effects in the radio advertising
- and a circus theme for the ‘Greatest Show On Turf’. A sticker
album encouraging fans to ‘Get Stuck Into The Season’ was
another successful spin on the brief. Each concept
required Rhapsody to devise bespoke copywriting, advertising
scripts and visuals.
Rhapsody’s efforts in these campaigns, one of our most
immersive communications projects, have seen the Emirates Cup
become a sell-out tournament year-on-year with a capacity of
more than 60,000 fans over two days.
Rhapsody also assisted the club in marketing its Ticket
Exchange programme. Working in partnership with Arsenal,
Rhapsody’s team of creatives devised, wrote, storyboarded,
illustrated and animated a promo video for fans which was
centred around our tagline ‘Find Your Match’. By guiding fans
towards the proper club channels to exchange tickets, Rhapsody
were able to help reduce the use of touts and ensure fans
avoided disappointment.
Last but by no means least, Arsenal’s fan database
provided the club with a host of statistics they wanted
to utilise to forge new global partnerships. Rhapsody
took this data and helped to visualise it in an engaging
and attention-grabbing way, helping the club appeal
to potential brand partners.
