Developing an engaging,
easy-to-use webpage for the
Burger King for Good Charter.
- Digital Design
- Website Design
Founded in 1954, Burger King is the world's second largest
fast food hamburger chain. In February 2021, the company
approached Rhapsody to develop a webpage as part of its
A project that sits
within a global rebrand
Having just started a new chapter following the rebrand, Burger
King wanted to communicate on its social and environmental
responsibilities. The company tasked Rhapsody to develop the
“Burger King for Good Charter” landing page using UX and UI
design to tell the story of the company’s commitments in an
engaging and compelling way. Rhapsody came up with a fitting
UX/UI web build using Ceros.
"Using UX and UI
design to bring Burger
statement to life"
As a charter, the page’s main purpose was to
present Burger King’s position on matters such
as sustainability, animal welfare and social
responsibilities. The company was looking to
give visibility and forge a stronger bond with
its customers. Since Rhapsody's mission was to
help Burger King communicate on such a
crucial aspect of the business, clarity was of
the essence: the page design had to be clear-
cut and easy to use.
Burger King’s new visual identity was key to the design. Rhapsody created a unique navigation system which used the burger as a starting point: familiar, playful and in line with the brand identity, it speaks to customers and creates the connection Burger King was looking for.
Rhapsody used rich content to design an experience for the user, with graphics and illustrations helping make a serious topic digestible and engaging. By encouraging customers to connect with and explore Burger King’s commitments, Rhapsody has been instrumental in helping a household name communicate on its responsible actions: we are delighted to have played an important role at a defining moment in the brand’s story.