Electrifying
Captivating contemporary
branding, smart logos and
a sleek, engaging website
for E-V start-up Electrifying.
Services
- Account Management
- Branding
- Campaign
- Conceptual Design
- Digital Design
- Hosting
- Website Design
- Website Development
Electric Vehicle start-up Electrifying.com approached Rhapsody
to carry out it’s full branding, website design and development.
Founded by a panel of EV experts, Electrifying provides an
end-to-end service for EV buyers to get advice on and choose
vehicles to buy via a third party. Rhapsody held a series of
workshops with Electrifying, who discussed what they wanted
the brand to do and how they wanted it to look.
the air
From these workshops, Rhapsody created full brand guidelines,
starting with the tagline ‘Here to clear the air’ which had
environmental connotations as well as illustrating Electrifying's
desire to demystify the process of buying an electric vehicle.
Rather than using the traditional lightning bolt as a logo,
our creative team applied this typographically to the E of
Electrifying and came up with other visual motifs, drawn from
a circuit board, to denote the sense of community associated
with the brand. Both could be applied to everything from
social assets to staff business cards.
A series of blues, greens and yellows were chosen as the
signature colour palette, giving the effect of an energy bar.
As well as being an active palette, this array of colours
denoted a utopia, a calm and green future, which creates
a positive association with the brand and its goals.
Beyond the branding, Rhapsody turned its hand to designing the
content-heavy responsive website, driven by car videos and
written reviews, which had an extensive sitemap with a wealth of
pages. The Review pages were defined as key for Electrifying and
the user experience emphasises this by taking the user down the
funnel to these pages.
strategy and various
prototypes prior to approval,
including design wireframes.
Rhapsody worked closely with Electrifying throughout,
reviewing timelines and building in agile processes to
circumvent project delays. We delivered a smart, engaging
brand concept and website which wowed the client and
continues to impress its ever-growing audience.
Electric Vehicle start-up Electrifying.com approached Rhapsody
to carry out it’s full branding, website design and development.
Founded by a panel of EV experts, Electrifying provides an
end-to-end service for EV buyers to get advice on and choose
vehicles to buy via a third party. Rhapsody held a series of
workshops with Electrifying, who discussed what they wanted
the brand to do and how they wanted it to look.
the air
From these workshops, Rhapsody created full brand guidelines,
starting with the tagline ‘Here to clear the air’ which had
environmental connotations as well as illustrating Electrifying's
desire to demystify the process of buying an electric vehicle.
Rather than using the traditional lightning bolt as a logo,
our creative team applied this typographically to the E of
Electrifying and came up with other visual motifs, drawn from
a circuit board, to denote the sense of community associated
with the brand. Both could be applied to everything from
social assets to staff business cards.
A series of blues, greens and yellows were chosen as the
signature colour palette, giving the effect of an energy bar.
As well as being an active palette, this array of colours
denoted a utopia, a calm and green future, which creates
a positive association with the brand and its goals.
Beyond the branding, Rhapsody turned its hand to designing the
content-heavy responsive website, driven by car videos and
written reviews, which had an extensive sitemap with a wealth of
pages. The Review pages were defined as key for Electrifying and
the user experience emphasises this by taking the user down the
funnel to these pages.
Rhapsody created a UXstrategy and various
prototypes prior to approval,
including design wireframes.
Rhapsody worked closely with Electrifying throughout,
reviewing timelines and building in agile processes to
circumvent project delays. We delivered a smart, engaging
brand concept and website which wowed the client and
continues to impress its ever-growing audience.
