Rhapsody produced every aspect of the global marketing campaign from ideation through to its translation. We started with the video, working on the concept development, script, storyboard, production, edit and output. We then developed the landing page, game and quiz using Ceros, a no-code solution for creating interactive content. Last but not least, we created additional content including downloadable whitepapers for lead generation.

To make the campaign cohesive and engaging, we needed compelling storytelling around the #ShapeYourStory slogan. That’s where the video came in. Its purpose was to deliver the overarching campaign message and communicate who Semrush is. It featured an animated shape which then appeared in a variety of forms and colours throughout the campaign, including as animations in the quiz and static versions on merchandise. The shapes echoed Semrush’s brand identity, defined the campaign’s visual style and demonstrated how Semrush helps businesses.