Spotify
Delivering collateral that echoes
Spotify’s branding and increased
subscription sign-ups.
Services
- Art Direction
- Campaign
- Conceptual
- Conceptual Design
- Digital Design
- Digital Production
- Print Collateral
- Website Design
Rhapsody worked with subscription-based music streaming
service Spotify on several event-centric campaigns targeting the
student sector. The goal was to increase sign-up to a unique and
affordable Spotify Premium student tariff of £4.99.
The first project was the Spotify Guestlist, where Premium
student subscribers were encouraged to create playlists on the
app and compete to get the most followers. Incredible prizes
were up for grabs, including VIP festival passes and secret gig
tickets. Rhapsody came up with the strapline ‘Party like it's £4.99’
and created a competition microsite complete with data capture,
top playlists leaderboard, digital banners, social and print
collateral for the campaign, including branded stickers, coffee
cups and a coffee van.
A PR campaign across university campuses allowed Rhapsody to
come up with witty puns for the coffee cups, including Drip Hop
and Fleetwood Macchiato, which spoke to the audience and tied
into the brand's tongue-in-cheek national advertising campaigns.
Next, Rhapsody worked on the Spotify Downlow, an 8-page
newspaper made up of statistics on people’s musical tastes at
specific universities and colleges. Each front cover highlighted an
interesting statistic about each place, allowing Rhapsody to come
up with more comedic straplines which played on the language
used in song titles and genres, for example, ‘Cambridge is all
about that bass’ and ‘Glasgow, you rock’.
Bournemouth.
The centre spread of each paper included unique infographics
and interesting facts about students’ listening habits. We
produced 60 destination-specific newspapers which were then
circulated in those areas with the aim of increasing student
subscriptions to Spotify Premium.
Rhapsody also worked on the sign-up microsite and
data capture for the Spotify Secret Social, a hotly-anticipated
annual event offering students the chance to see the latest
live music acts in a mystery location. Rhapsody produced
social content, posters, billboards, banner ads and other
event collateral for the campaign, which saw thousands of
students apply for a limited number of tickets. Rhapsody’s
involvement in these three national campaigns saw Spotify
become students’ first choice for music streaming in the UK.
campaigns saw Spotify become students’
first choice for music streaming in the UK.
Rhapsody worked with subscription-based music streaming service Spotify on several event-centric campaigns targeting the student sector. The goal was to increase sign-up to a unique and affordable Spotify Premium student tariff of £4.99.
The first project was the Spotify Guestlist, where Premium student subscribers were encouraged to create playlists on the app and compete to get the most followers. Incredible prizes were up for grabs, including VIP festival passes and secret gig tickets. Rhapsody came up with the strapline ‘Party like it's £4.99’ and created a competition microsite complete with data capture, top playlists leaderboard, digital banners, social and print collateral for the campaign, including branded stickers, coffee cups and a coffee van.
A PR campaign across university campuses allowed Rhapsody to come up with witty puns for the coffee cups, including Drip Hop and Fleetwood Macchiato, which spoke to the audience and tied into the brands tongue-in-cheek national advertising campaigns.
it’s £4.99
Next, Rhapsody worked on the Spotify Downlow, an 8-page
newspaper made up of statistics on people’s musical tastes at
specific universities and colleges. Each front cover highlighted an
interesting statistic about each place, allowing Rhapsody to come
up with more comedic straplines which played on the language
used in song titles and genres, for example, ‘Cambridge is all
about that bass’ and ‘Glasgow, you rock’.
Bournemouth.
The centre spread of each paper included unique infographics
and interesting facts about students’ listening habits. We
produced 60 destination-specific newspapers which were then
circulated in those areas with the aim of increasing student
subscriptions to Spotify Premium.
Rhapsody also worked on the sign-up microsite and
data capture for the Spotify Secret Social, a hotly-anticipated
annual event offering students the chance to see the latest
live music acts in a mystery location. Rhapsody produced
social content, posters, billboards, banner ads and other
event collateral for the campaign, which saw thousands of
students apply for a limited number of tickets. Rhapsody’s
involvement in these three national campaigns saw Spotify
become students’ first choice for music streaming in the UK.
campaigns saw Spotify become students’
first choice for music streaming in the UK.
