Tale
Rhapsody has masterminded
the branding for this exciting
new recruitment company.
Services
- Art Direction
- Branding
- Conceptual
- Digital Design
- Website Design
- Website Development
- Website Production
Innovative recruitment start-up Tale approached Rhapsody to
create their branding and identity, starting with its logo, brand
guidelines and secondary design assets. With a name rooted in
storytelling, Tale’s mission is to tell its clients’ career stories and
help them start a new chapter. Rhapsody took this inspiration
and brought the Tale brand to life by creating a logo that
incorporated a page-turning, folded effect, as demonstrated in
the animation below.
Tale aims to disrupt the recruitment industry by rewriting the
narrative and moving away from the tired, stereotypical
recruitment company connotations. To reflect Tale’s position as a
modern, online business, Rhapsody chose a bold, digital-friendly
colour palette and clear, engaging typography to envision the
brand’s logo and assets.
Three graphics were created to support and bolster the brand’s
central design assets. These subtle creative elements reflect the
nature of an individual’s career journey and represent how Tale
can help direct its clients to make new connections and embark
down new paths.
"We've had so many
positive comments
thanks so much!"
Rhapsody also assisted in providing straplines that linked to
Tale’s name, mission and newly designed logo, as well as
designing its clean, contemporary website. By creating sections
which made use of the brand name (e.g. Our Tale, Your Tale),
Rhapsody proved its ability to create a cohesive brand identity,
with a clear thread that is visible at every touchpoint in the
customer journey. The website made the most of UX design to
lead the user down the brand funnel, encouraging them to get in
touch with Tale and start writing the next chapter in their career.
In addition, Rhapsody created templates for business cards,
social media posts, website blogs and email signatures. Tale
were overwhelmingly positive about the final product, a sign of
a job well done.
Innovative recruitment start-up Tale approached Rhapsody to
create their branding and identity, starting with its logo, brand
guidelines and secondary design assets. With a name rooted in
storytelling, Tale’s mission is to tell its clients’ career stories and
help them start a new chapter. Rhapsody took this inspiration
and brought the Tale brand to life by creating a logo that
incorporated a page-turning, folded effect, as demonstrated in
the animation below.
Tale aims to disrupt the recruitment industry by rewriting the
narrative and moving away from the tired, stereotypical
recruitment company connotations. To reflect Tale’s position as a
modern, online business, Rhapsody chose a bold, digital-friendly
colour palette and clear, engaging typography to envision the
brand’s logo and assets.
Three graphics were created to support and bolster the brand’s
central design assets. These subtle creative elements reflect the
nature of an individual’s career journey and represent how Tale
can help direct its clients to make new connections and embark
down new paths.
We've had so many
positive comments
thanks so much!
Rhapsody also assisted in providing straplines that linked to
Tale’s name, mission and newly designed logo, as well as
designing its clean, contemporary website. By creating sections
which made use of the brand name (e.g. Our Tale, Your Tale),
Rhapsody proved its ability to create a cohesive brand identity,
with a clear thread that is visible at every touchpoint in the
customer journey. The website made the most of UX design to
lead the user down the brand funnel, encouraging them to get in
touch with Tale and start writing the next chapter in their career.
In addition, Rhapsody created templates for business cards,
social media posts, website blogs and email signatures. Tale
were overwhelmingly positive about the final product, a sign of
a job well done.
