Quick Cuts #16: The Psychology of Viral, Kindness on TikTok, and “Edutainment” Content

Welcome to Quick Cuts #16. This edition dives into the fascinating psychology behind viral content, explores the rising popularity of "edutainment" content, and sheds light on the controversial "kindness content" phenomenon on TikTok. Buckle up and get ready to unlock the secrets behind the internet's latest buzz!

Cut 1/3: The Psychology of Viral Content

Source: Contently

Photo: Pixabay

🚀 Ever wonder why certain content explodes online while others fizzle out? The answer lies in human psychology.

Emotional Rollercoaster: Content that evokes strong emotions like joy, outrage, or awe is more likely to be shared.

Nostalgia Trip: People love a walk down memory lane! Content that evokes nostalgia can be a powerful tool.

Practical Value: Sharing content that makes someone look smart or helpful is a win-win. Users want to be seen as valuable resources.

Action items for You:

Identify Your Audience's Deep-Seated Emotions:

• Understand their pain points: What challenges do they face? What are their fears and aspirations?
• Tap into their values: What do they care about? What causes do they support?
• Create content that resonates: Develop content that addresses their emotions and aligns with their values.

Leverage the Power of Storytelling:

• Craft compelling narratives: Tell stories that engage your audience on an emotional level.
• Use vivid imagery: Paint a picture in the reader's mind with descriptive language.
• Create relatable characters: Make your audience feel connected to the characters in your stories.

Cut 2/3: “Edutainment” Content

Source: NetInfluencer

Photo: Pixabay

🚀 Consumers today want their brand content to be both informative and entertaining.

A new report by Sprout Social reveals a surprising trend: 66% of social media users prefer "edutainment" content from brands. This means they want content that educates them about a product or service while also being engaging and enjoyable.

Action items for You:

• Audit your content strategy: Does it incorporate edutainment? Can you add humor, storytelling, or interactive elements to your content?
• Diversify your content: Experiment with different formats like videos, images, and text posts to see what resonates best with your audience on specific platforms.
• Invest in content creation: High-quality visuals and engaging storytelling can capture attention and boost engagement.

Cut 3/3: The Dark Side of Kindness Content on TikTok

Source: FastCompany

Photo: Pixabay

🚀 While seemingly heartwarming, a growing trend of "kindness content" on TikTok is facing criticism. Content creators like Jimmy Darts film themselves giving away large sums of money to strangers. These videos often go viral, attracting millions of views and potentially boosting the creator's income.

This trend raises questions about the ethics of online "charity" and the line between genuine kindness and self-promotion.

Action items for You:

• Think critically about kindness content: Consider the motivations behind such videos and the potential impact on those involved.
• Support ethical giving: Research charities that align with your values and donate directly, not through online influencers.

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