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Quick Cuts #22: Holiday Campaigns, Post-Holiday Revenue, and Experiential Gifting
Adrian Serafin - 19 December 2024 - 4 min read
Reading time: 4 mins
The holiday season is in full swing, and marketers are busy unwrapping trends, strategies, and insights to close the year on a high note. From innovative holiday campaigns to capitalising on post-holiday spending and the rise of experiential gifting, here’s what’s making headlines this festive season.
Cut 1/3: 2024 Holiday Marketing Campaign Trends
Source: MarketingDive
Image: MJ
🚀 Brands are pushing boundaries with creative holiday campaigns that focus on personalization, community impact, and nostalgia.
Key trends include:
- Interactive Experiences: Campaigns featuring gamified content, augmented reality, and live streams are engaging audiences in new ways.
- Sustainability: More brands are incorporating eco-friendly messaging, aligning with consumer values.
- Localisation: Tailoring campaigns to regional preferences for deeper resonance.
Why It Matters: Consumers crave connection during the holidays. Campaigns that deliver immersive, meaningful experiences stand out in a saturated market.
Actionable Tip: Experiment with interactive formats, such as polls or AR filters, to add a touch of playfulness to your campaigns while aligning with your audience’s values.
Cut 2/3: The Q5 Advantage – Maximizing Post-Holiday Revenue
Source: Adweek
Image: MJ
🚀 The so-called "Q5" period—the weeks following Christmas and leading into the New Year—has become a prime revenue opportunity for brands.
Key factors driving this post-holiday spending spree include:
- Gift Card Redemptions: Consumers with gift cards are eager to spend, making this a perfect time to launch targeted offers.
- End-of-Year Sales: Post-Christmas discounts drive traffic and boost inventory clearance.
- New Year Resolutions: Fitness, wellness, and self-improvement brands see a spike in sales as consumers prepare for the year ahead.
Why It Matters: Many marketers overlook this window, but it’s a golden opportunity to extend holiday revenue.
Actionable Tip: Build a Q5 strategy now. Focus on gift card promotions, clearance sales, and “New Year, New You” campaigns to capture the post-holiday demand.
Cut 3/3: Experiential Gifting Trends for 2024
Source: Forbes
Image: MJ
🚀 The 2024 holiday gift guide reveals a surge in experiential gifting, with travel, culture, and adventure experiences topping wish lists.
- Examples include:
- Travel Gift Cards: Consumers are gifting getaways instead of gadgets.
- Museum and Theatre Memberships: Experiences that enrich and inspire are highly sought after.
- Virtual Experiences: Online classes and workshops cater to those seeking unique, at-home activities.
Why It Matters: Experiential gifts tap into consumer desires for meaningful, memorable experiences over material goods.
Actionable Tip: If your brand aligns with travel, culture, or experiences, emphasize these offerings in your holiday campaigns to attract experience-focused buyers.
Wrapping Up: Making the Most of the Holiday Season
Whether it’s engaging audiences with creative campaigns, planning for Q5 sales, or riding the experiential gifting wave, this holiday season is brimming with opportunities. Ready to make your mark? Let’s end the year on a high note. 🎄✨
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The Frames, 201–202, 2nd Floor,
1 Phipp Street, London, EC2A 4PS, UK
Copyright ©2024 Rhapsody Ltd. All rights reserved.