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<br><br>
In the highly competitive Software as a Service (SaaS) industry, a well-executed **pre-launch marketing** strategy can be the deciding **factor between success and failure**. 

Generating buzz, building anticipation, and connecting with the target audience are essential elements for a pre-launch marketing strategy. **But how can it be done?** 

Let's explore the crucial aspects of a pre-launch marketing strategy. We’ll also provide **practical tips** and insights on **how to measure the success** of your campaign.
<br>
<br>
#### Give your eyes a break without missing out. <br>Enjoy the **audio version**:
<iframe class="murf-embed" width="560" height="102" src="https://murf.ai/embeds/index.html?embedId=lto2ub4n" allowfullscreen title="Murf Embed Player" style="border: none;"></iframe> <script src="https://murf.ai/embeds/widget.js" ></script>

<br><br>
## Why You Shouldn’t Miss Out on Pre-launch Marketing

Launching a new software product can be challenging, considering the high number of SaaS products which are introduced to the market every day. Therefore, it's essential to stand out from the competition and capture your target audience's attention. Pre-launch marketing is the solution to this problem.

**Defining Pre-launch Marketing for SaaS products**

Pre-launch [marketing strategy](https://www.rhapsodymedia.com/strategy/marketing) in the context of SaaS refers to the activities undertaken to **create awareness** and **generate interest** in your upcoming software product before its official release. It involves strategically planning and executing various marketing initiatives to build anticipation within your target audience.

During the pre-launch phase, you have the opportunity to **introduce your SaaS** product to potential customers, educate them about its unique features and benefits, and create a buzz around its upcoming release. By generating excitement and anticipation, you can lay a solid foundation for a successful launch and long-term growth. So, let's get ready to inspire and create excitement around your product!

## Why Pre-launch Marketing Is Crucial for SaaS Success

Effective pre-launch marketing can provide several key benefits for your SaaS campaign:
- **Generating early customer interest**: By implementing a well-crafted pre-launch [marketing strategy](https://www.rhapsodymedia.com/strategy/marketing), you can capture the attention of your target audience and generate early interest and excitement. This can result in a **higher number of sign-ups** and conversions once your product is officially launched.
- **Building a strong brand reputation before launch**: Pre-launch marketing allows you to establish your brand identity and build a **positive reputation** in the market. By showcasing your expertise, sharing valuable content, and engaging with your audience, you can position your SaaS product as a trusted and reliable solution.
- **Collecting valuable user feedback and insights**: During the pre-launch phase, you have the opportunity to **gather feedback** from potential customers and make necessary improvements to your product. By conducting surveys, running beta tests, and encouraging user interaction, you can gain valuable insights that will help you refine your offering and enhance the user experience.
- **Gaining a competitive edge in the market**: It's crucial to differentiate yourself from competitors. Pre-launch marketing allows you to create a **unique value proposition** and highlight the key advantages of your product. You can scale your marketing efforts by using [no-code solutions ](https://www.rhapsodymedia.com/development/no-code)to quickly establish a competitive edge and effectively communicate your value proposition.

<br>
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## How Can You Build a Comprehensive Pre-launch Marketing Strategy?

Let's dive into the process of building a comprehensive strategy – a strong plan will help you generate hype, create excitement, and build anticipation within your target audience. Now, we will explore **the key steps involved in developing a pre-launch marketing** strategy that will set you up for a successful launch.

### Step 1: Analyse Your Target Audience
The first step in creating a successful pre-launch marketing strategy is identifying your target audience. Understanding who your ideal customers are is essential for crafting effective marketing messages and [campaigns](https://rhapsodymedia.com/design/campaign-design). Take  the time to research and analyse your target audience's demographics, interests, and behaviours. This will enable you to tailor your messaging to them while addressing their specific needs and pain points.

![Pre launch marketing strategy infographic.png](https://rhapsody.ams3.digitaloceanspaces.com/03716770baeba8972f45f3baed3778e4.png)

By understanding your target audience's preferences and pain points, you can create marketing materials that speak directly to them, thus increasing your chances of capturing their attention and interest.

**How to identify target audiences:**
- Research and analyse demographics, interests, and behaviours in order to effectively tailor messages.
- Develop content and social media strategies that address the audience's needs and highlight your product's benefits.
- Use surveys or beta tests to refine your approach, ensuring it aligns with your audience’s expectations and builds anticipation.


💡 **Bonus tip:**
```
Don’t know how to segment complex audience data into meaningful groups? Implement marketing automation software (eg. Marketo), which offers advanced segmentation features based on user behaviour and engagement metrics.
```

### Step 2: Set Clear Marketing Goals
Next, define clear marketing goals that align with your overall business objectives. Having specific goals in mind will help you stay focused and measure the success of your pre-launch marketing efforts. Consider what you want to achieve with your **pre-launch campaign**. Is it generating a specific number of leads? Increasing brand awareness? Driving website traffic? By setting clear goals, you can tailor your strategies and tactics accordingly.

### **Use our practical tips:**

```
✅ Don’t set unrealistic expectations: Conduct a historical performance analysis using your marketing analytics platform to set realistic benchmarks based on past data and industry standards.

✅ Track and measure success: Set up dashboards in platforms such as Tableau or Google Data Studio to visualise progress towards goals and easily adjust strategies based on real-time data.

✅ Don’t overplan: Marketers often tend to overload themselves with work and end up working overtime. 
```

### Step 3: Choose the Right Marketing Channels
Once you know your audience and goals, it's time to choose the most effective marketing channels to reach and engage with them. There are numerous marketing channels available, ranging from social media platforms to content marketing and email marketing. It's important to select the **channels that align with your target audience's preferences** and behaviours.

![Pre launch marketing strategy infographic 3.png](https://rhapsody.ams3.digitaloceanspaces.com/c37eabebef55155b28ed4c0f9ab3d9a9.png)

For example, if your target audience consists of young professionals, you might want to focus on platforms like Instagram and LinkedIn, where they are more likely to spend their time. On the other hand, if your audience is more tech-savvy, you might consider **leveraging [content marketing](https://www.rhapsodymedia.com/production/copywriting)** through blog posts and videos to showcase your expertise and build credibility.

💡 **Bonus tip:**
```
If you are overwhelmed with choices, prioritise channels based on your target audience's presence. Use tools like BuzzSumo to analyse content popularity across different platforms to identify where your audience engages the most.
```

Additionally, consider incorporating **influencer partnerships** into your pre-launch marketing strategy. Collaborating with influencers who have a strong following in your niche can not only help you reach a wider audience but also build trust and credibility. Research and identify influencers who align with your brand values and have a **genuine connection with your target audience.**

### Step 4: Create Buzz with Teasers and Promotions
Build anticipation and create a buzz around your upcoming launch by teasing your product features, offering exclusive promotions or discounts, and leveraging the power of scarcity to **generate excitement within your target audience**.

One effective way to create buzz is by **releasing teasers** that highlight the unique features and benefits of your product. These teasers can be in the form of short videos, sneak peeks, or even interactive demos. By giving your audience a taste of what's to come, you can pique their curiosity and leave them eagerly anticipating the launch.

💡 **Bonus tip:**
```
Utilise feedback platforms like Uservoice or BetaList to gauge the initial user reactions to your teasers, ensuring your target audience is excited but has realistic expectations.
```

In addition to teasers, consider offering exclusive promotions or discounts to early adopters. This can incentivise potential customers to make a purchase or sign up for your product before it even launches. By creating a sense of urgency and exclusivity, you can generate excitement and encourage early adoption.

## Case study: Historical maximum in branded search for Semrush
Semrush approached Rhapsody seeking an effective solution to **increase user registrations and drive subscription plan** purchases. With our expertise in SaaS marketing, we confidently took on the task of creating a personalised campaign that would cater to the unique needs of its target audience.

We devised a global marketing campaign centred around the message #ShapeYourStory. This campaign included a 50-second video and a dedicated landing page supported by interactive experiences – a personality quiz and a mobile game – designed to boost engagement.

The results and the positive feedback from our client speak louder than words. Our **engaging campaign**, which included exciting prizes and a dedicated quiz, helped us achieve over **2.6 million views on YouTube**. This remarkable achievement led to a significant boost in engagement for Semrush. 

>_“The campaign was a great success for us in terms of brand exposure and awareness with 4B+ impressions and the historical maximum in branded search queries!" - Andrey Shapovalov - Growth Operation Leader - SEMRUSH_

![pre launch saas campaign case study ](https://rhapsody.ams3.digitaloceanspaces.com/b233ba1cfc25b58f8ed23ee4463b8a55.png)

>**[Read the full story here](https://www.rhapsodymedia.com/our-work/semrush?utm_source=blog&utm_medium=article&utm_campaign=pre-launch)** 👈

### Step 5: Test the Product and Collect Feedback
Prior to launch, it's crucial to gather feedback from **beta testers and early users**. This will help you identify and fix any issues, improve user experience, and fine-tune your product to meet the needs of your target audience.

When it comes to product testing, it's important to have a **diverse group of testers** who can provide valuable insights from different perspectives. This can include individuals who are familiar with your industry, as well as those who are completely new to your product or service. By gathering feedback from a wide range of testers, you can ensure that your product is user-friendly and appeals to a broad audience.


>_**62%** of customer experience leaders believe they are **losing ground** when it comes to providing consumers with the instantaneous experiences they want. ([source)](https://www.zendesk.com/blog/cx-trends-2024/)_

Additionally, consider implementing a **feedback system** that allows testers to easily report any bugs or issues they encounter. This can be done through a dedicated feedback form on your website or a designated email address. By making it easy for testers to provide feedback, you can ensure that you receive valuable insights that can help improve your product before launch.

💡 **Bonus tip:**
``` 
Establish a structured process for evaluating feedback, using criteria to decide what changes to implement. Tools like Productboard can help prioritise features and feedback, integrating them into the product roadmap.
```

### Step 6: Build a Strong Online Presence
Establish a strong online presence through content marketing, campaign design, and social media engagement. Create valuable and **relevant content that positions you as an industry expert** and attracts your target audience to your website.

**Social media engagement** is essential for building an online presence. Identify the social media platforms that are most popular with your target audience and create engaging content that resonates with them. This can include sharing industry news, behind-the-scenes glimpses of your product development process, and interactive polls or quizzes.

💡 **Bonus tip:**
```
Utilise social media management tools such as Hootsuite or Buffer to monitor engagement, and analyse the performance of your content across different platforms.
```

**Content marketing** is also a powerful tool for building **brand awareness** and establishing credibility. Consider creating a resource centre on your website where you can regularly publish informative and insightful articles related to your industry. This can help position your brand as a thought leader and attract potential customers who are seeking valuable information.

Properly [designed campaigns](https://www.rhapsodymedia.com/design/campaign-design) capture attention and inspire action. At Rhapsody, we ensure your marketing campaigns stand out and deliver measurable results.

### Step 7: Measure the Success of Your Pre-launch Marketing Campaign
Finally, it's important to measure the success of your pre-launch marketing campaign to understand what worked well and identify areas for improvement:

**How to measure pre-launch campaign results:**
- **Define key performance indicators** (KPIs) that align with your marketing goals. These could include metrics such as website traffic, social media engagement, email open rates, lead generation, and conversion rates.
- **Regularly monitor and analyse the data** from your marketing activities. Identify trends, patterns, and insights that can help you optimise your strategy and make informed decisions for your product launch.
- **Make any necessary adjustments** to your pre-launch strategy to ensure a successful product launch. This could involve pivoting your messaging, optimising your marketing channels, or refining your target audience.

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Pre-launch marketing strategy for a successful SaaS campaign

<br><br>
Remember the days of complex coding and lengthy development cycles? Today consumer goods brands are embracing a revolutionary ally: **[no-code](https://www.rhapsodymedia.com/development/no-code) e-commerce** websites. 

This game-changing technology is more than just a tool for building online stores; it is redefining the very foundation of **e-commerce strategy** for brands seeking to excel and dominate the competition. 

Let’s dive in and find out whether **no-code** is a match for you.
<br>
<br>
#### Give your eyes a break without missing out. <br>Enjoy the **audio version**:

<iframe class="murf-embed" width="560" height="102" src="https://murf.ai/embeds/index.html?embedId=ltsj81qm" allowfullscreen title="Murf Embed Player" style="border: none;"></iframe> <script src="https://murf.ai/embeds/widget.js" ></script>
<br>

## What is No-Code E-commerce?

[No-code](https://www.rhapsodymedia.com/development/no-code) e-commerce solutions are shaking the foundations of the online retail landscape. This approach empowers businesses of all sizes to build and manage thriving online stores while ditching the complexities of traditional coding. 

```
✅ No-code e-commerce platforms are like the Lego blocks of website building. Just as Lego provides pre-designed pieces that you can easily snap together to create a unique structure, no-code platforms offer pre-built templates, drag-and-drop interfaces, and customisable components that allow you to construct a fully functional online store without writing a single line of code. 

This modular approach makes it easy for brands to bring their vision to life quickly and efficiently, without the need for extensive technical expertise.
```

Compared to traditional coding, no-code offers numerous advantages:

- **A streamlined store setup**: No-code is based on pre-designed templates and drag-and-drop interfaces, enabling brands to set up their online stores in a matter of hours or days, not weeks or months.
- **Immediate market response**: By being reactive with the launch of new products or promotions, brands can capitalise on trends or respond to consumer demand without delay.
- **Operational cost efficiency**: No-code solutions can lower ongoing expenses because non-technical staff can manage and update the e-commerce site, thus reducing reliance on IT support for everyday tasks.

💡 **Client FAQs** 💡
```
👨🏻‍🦱: “Isn't the whole point of no-code that it is cost-effective? Why then pay an agency?🧐”

Sure, you could DIY, but by the time you’ve gone through the learning process, you will likely have spent more time and money on the project than if you had partnered with us. We're not bragging, it’s just that we've been wielding no-code tools for years. We're also a dedicated Ceros partner, and brands like Net-A-Porter, Sage, and Burger King trust us with building their online presence. 
```
## No-Code E-Commerce: Why It's Taking Over Online Retail

No-code e-commerce websites are strategic enablers that redefine how consumer goods brands engage with their markets. By breaking down technical barriers, no-code websites unlock a realm of possibilities for brands to innovate, personalise, and streamline their online presence: thus giving them a distinct competitive edge.

### **Enhanced Visual Merchandising**
- **Intuitive design flexibility:** No-code websites offer a suite of design tools that allow for the rapid creation of visually engaging layouts, product galleries, and multimedia content which capture the brand essence and appeal to the visual preferences of the target audience.
- **Dynamic display features:** Beyond static presentations, no-code solutions enable dynamic product displays, incorporating interactive elements like **360-degree views, zoom capabilities,** and **virtual try-on features**. These immersive experiences not only enhance product attractiveness but also significantly improve the online shopping experience, leading to higher engagement and conversion rates.

```
No-code also simplifies omnichannel integration, ensuring a seamless customer experience across touchpoints. For example, a customer might start their journey by discovering your product on Instagram, then visit your website to explore more options, and finally complete their purchase in-store using a mobile app. With no-code platforms you can effortlessly sync inventory, customer data, and order information across channels to provide a cohesive and convenient shopping experience. 
```

![no-code microsite example](https://rhapsody.ams3.digitaloceanspaces.com/f7777cde9531d179a4d1b47871242516.png)

>[Read the full story here 👈](https://www.rhapsodymedia.com/our-work/lidl-gb?utm_source=blog&utm_medium=article&utm_campaign=no_code_ecommerce&utm_content=banner)

### **Personalised Customer Experiences**
- **Data-driven personalisation:** No-code websites offer highly personalised shopping experiences. By analysing customer behaviour, purchase history, and preferences, brands can tailor their offering and communications to present customers with products and deals that resonate with their individual needs and interests.
- **Segmentation and targeting:** No-code solutions facilitate the creation of segmented marketing campaigns and **personalised content delivery** across various customer groups. This level of customisation ensures that marketing efforts are more relevant and effective.

```
Imagine a customer browsing your online store, and suddenly a popup appears, addressing them by name and showcasing products tailored to their interests based on previous purchases. That's the power of no-code personalization. You can easily integrate your e-commerce platform with customer data to deliver targeted recommendations, promotions, and content that resonates with each individual visitor.
```

### **Seamless Omnichannel Integration**
- **Inventory and sales channel synchronisation**: The real-time synchronisation of inventory and sales data across all platforms **eliminates** the discrepancies that can lead to **over-selling** or stock-outs. 
- **Customer journey continuity**: No-code solutions enable a smooth transition for customers moving between channels, whether they start a purchase on mobile and finish it on desktop, or they browse online and then pick up in-store. No-code platforms ensure that the **customer journey is fluid** and uninterrupted.
- **A unified brand experience**: No-code websites simplify the integration of online stores with brick-and-mortar operations, social media channels, and marketplaces, ensuring a consistent brand image and messaging **across all channels**.

![no-code microsite example](https://rhapsody.ams3.digitaloceanspaces.com/e409c30099177f4e9200cc9b3d2a6eb2.png)

>[Read the full story here 👈](https://www.rhapsodymedia.com/our-work/sage?utm_source=blog&utm_medium=article&utm_campaign=no_code_ecommerce&utm_content=banner)
<br><br>
## No-Code vs. Low-Code: A Comprehensive Deep Dive

While no-code websites offer a gateway to e-commerce with minimal technical effort, low-code platforms present a hybrid solution. The decision hinges on whether your brand has more of a need for customisation or speed. Let's dive into the intricacies of these platforms and discover how to choose the right tool to power your [marketing strategies](https://www.rhapsodymedia.com/strategy/marketing).

### **No-Code Websites**

No-code platforms are designed with a user-friendly interface, allowing individuals without any programming knowledge to create apps, websites, and systems.
By eliminating the need for an app development team, no-code websites can significantly lower costs associated with app development and maintenance.

**Applications:**
- **Marketing campaigns:** With no-code tools, a café can instantly **launch a landing page** for a new drink, offering early bird coupons, and easily monitor campaign success, enhancing promotion and engagement **without IT delays**.
- **Customer engagement:** A company creates a custom CRM and feedback portal, perfectly tailored to gather customer preferences and reviews, fostering improved service and **personalised engagement**.

**Marketers' Expectations:**
Marketers expect no-code websites to offer an intuitive design and functionality that can be **easily adapted** to marketing strategy changes **without needing to rely on IT** support. They also look for robust integration capabilities with existing marketing tools and CRM systems to streamline workflows.

💡 **Client FAQs** 💡
```
👩🏻‍🦱: “Wait, an agency using no-code? Won't they box me in and take away my creative control😳?”

We won't tell you what to do, we'll collaborate with you to understand your brand, target audience, and desired outcomes. Your ideas are the fuel and our expertise is the engine propelling your website towards success. Don't just take our word for it. Discover firsthand testimonials from our valued clients on Clutch (below), showcasing our expertise in transforming visions into remarkable successes. 👇🏼
```
<br>
<script type="text/javascript" src="https://widget.clutch.co/static/js/widget.js"></script> <div class="clutch-widget" data-url="https://widget.clutch.co" data-widget-type="12" data-height="375" data-nofollow="true" data-expandifr="true" data-scale="100" data-scale="100" data-primary-color="#ff5722" data-secondary-color="#ff5722" data-reviews="275089,269719,269178,269073,269069,268764,268750,268743,268741,268534,266080,268813" data-clutchcompany-id="1277609"></div>
<br>

### **Low-Code Websites**

Low-code platforms require some level of coding knowledge, offering **greater flexibility and customisation** than no-code solutions. Low-code often comes with extensive APIs and integration options, enabling more complex systems integration.

**Applications:**
- **Internal business applications:** Development of **bespoke internal management** systems, such as inventory management, HR systems, and operational tools.
- **Customer-facing apps:** Creation of customer-facing applications that require a higher degree of customisation and **integration with backend** systems.

**Marketers’ Expectations:**
Marketers utilising low-code websites expect a certain level of customisation and flexibility to **adapt applications** as marketing strategies evolve. **Low-code** is mostly used by [best digital marketing company in London](https://www.rhapsodymedia.com/) to support deeper integration with analytics, e-commerce systems, and customer data platforms to deliver a seamless customer experience.

## Choosing Between No-Code and Low-Code
Choosing between no-code and low-code solutions is a strategic decision – especially for your team, timetable, and budget. Here's a list of things to take into consideration before making a decision.

### **The Complexity of the Project**:

**No-code**: Ideal for simpler projects with well-defined functionalities. Pre-built templates and intuitive interfaces make them perfect for quick wins and rapid MVP (Minimum Viable Product) creation.

**Low-code**: A good option if you require more sophisticated functionalities or need to integrate the platform with existing systems. This choice offers greater flexibility for complex projects with specific needs.

💡 **Client FAQs** 💡
```
👨🏻‍🦲: “I don’t have coding knowledge, so I will have a hard time discussing my ideas with an agency.”

We hear you loud and clear. Not everyone needs to be a programming pro. Our dedicated project managers act as your personal translators, bridging the gap between your vision and the technical jargon of our development team. They ensure your needs are crystal clear, translated into code, and ultimately, delivered as real results you can see and measure.
```

### **Technical Expertise of Your Team**:

**No-code:** A winner for non-technical teams or those with limited coding experience. The drag-and-drop interfaces and pre-built features require no coding knowledge, making them ideal for quick implementations.

**Low-code**: While requiring some technical know-how, low-code platforms offer more flexibility for developers and technically savvy teams. They provide the ability to customise functionalities and can be integrated with existing systems, which requires additional coding expertise.

![No code vs low code comparison ](https://rhapsody.ams3.digitaloceanspaces.com/34ac59c4ceed3e6256a253e0a21b91d4.png)

### **Customisation and Integration Needs**:

**No-code**: Best suited for projects where extensive customisation is unnecessary. No-code platforms offer a set of pre-built features and integrations, ensuring user-friendliness but limiting customisation options.

**Low-code**: If your project demands significant customisation or deeper integration with existing systems, then low-code is your best bet. This choice offers greater control over the platform and allows for tailored development to meet your specific needs.

![No code vs low code comparison ](https://rhapsody.ams3.digitaloceanspaces.com/4b889bdd9da50dffb05e795d835c50d9.png)

## Case Study: How Burger King Used No-code To Showcase Their Sustainability Journey

**Problem**: [Burger King](https://www.rhapsodymedia.com/our-work/burger-king?utm_source=blog&utm_medium=article&utm_campaign=no_code_ecommerce&utm_content=footer) was seeking to communicate its sustainability efforts with the "Burger King for Good Charter" and needed a dedicated online space that mirrored its new global branding.

**Our solution**: Rhapsody partnered with [Burger King](https://www.rhapsodymedia.com/our-work/burger-king?utm_source=blog&utm_medium=article&utm_campaign=no_code_ecommerce&utm_content=footer) to develop an engaging no-code microsite. This website seamlessly integrates with Burger King's branding and uses storytelling, rich content, and user-friendly design to effectively communicate its sustainability initiatives.

**Result**: The no-code website allows [Burger King](https://www.rhapsodymedia.com/our-work/burger-king?utm_source=blog&utm_medium=article&utm_campaign=no_code_ecommerce&utm_content=footer) to showcase its commitment to social and environmental responsibility, quickly and efficiently, **without any coding required**. This builds trust with customers and demonstrates Burger King's commitment to sustainability, without technical compromises.


_“It's easily the most engaging CSR (Corporate Social Responsibility) content I've ever come across” Timothy Love, Head of Digital at Burger King_



How Are Brands Leveraging No-Code E-Commerce for Success?

<br><br>
This guide will equip you – the savvy marketer – with the tools and knowledge needed to transform your customers' path from mere browsing to brand adoration. Prepare to witness ultimate **customer journey optimisation** in the form of increased conversions, a loyal following, and a thriving online empire.
<br>
<br>
#### Give your eyes a break without missing out. <br>Enjoy the **audio version**:

<iframe class="murf-embed" width="560" height="102" src="https://murf.ai/embeds/index.html?embedId=lub5dk48" allowfullscreen title="Murf Embed Player" style="border: none;"></iframe> <script src="https://murf.ai/embeds/widget.js" ></script>

<br><br>
## Understanding Customer Journey Optimisation

Let's unpack "customer journey optimisation" into a clear roadmap which you can use to guide your customers to conversion and beyond. 

- **1. Awareness:** Potential customers are actively **searching for solutions** – make sure your brand stands out with targeted campaigns and SEO optimisation. Appear in relevant searches and showcase your expertise to grab their attention.
- **2. Consideration:** They're interested, but competition is fierce. Clear product information, compelling descriptions, and user reviews are **persuasive tools**. Highlight key features, the benefits, and address potential concerns with engaging content to stand out.
- **3. Purchase:** They're ready to buy! But a clunky checkout can derail the entire **journey**. Offer users intuitive navigation, diverse payment options, and robust security measures for a seamless and stress-free experience.
- **4. Retention:** The journey doesn't end with the sale. Nurture relationships with personalised offers, exceptional customer service, and loyalty programs that make shoppers **feel valued**.
- **5. Advocacy:** Happy customers are your best advocates. Incentivise positive word-of-mouth and leverage social proof (e.g., testimonials and reviews) to **attract new customers** and build trust.

It's crucial to recognize that these stages are not isolated events but rather part of a continuous, interconnected **journey**. Each stage influences the next, and a customer's experience at one touchpoint can make or break their progression to the next.

For instance, a smooth and informative Awareness stage **sets the foundation for a customer** to move into Consideration. If a potential customer can't find the information they need or encounters confusing messaging, they may never progress to evaluating your product more deeply.

Similarly, a frustrating Purchase experience can **undermine all the hard work** you put into attracting and nurturing that customer up until that point. Even if they complete the purchase, they may be **less likely to return** for future purchases or recommend your brand to others.

That's why it's essential to **optimise the entire customer journey** from start to finish, not just individual touchpoints. By ensuring each stage flows seamlessly into the next and providing a consistently positive experience, you can guide customers through the journey more effectively.

**Think of it like a relay race:** each stage needs to be strong on its own, but it's equally important to have smooth handoffs between stages. **Optimise each touchpoint** while also considering how they work together to create a cohesive, **compelling journey**.

💡 **Bonus tip for engaging passive shoppers with gamification:** 
```
Solutions like Yotpo’s reward points, badges, and challenges will keep customers engaged and coming back for more. User-generated content builds trust and attracts new faces.
```
## Practical Tips for Turning Visitors Into Lifelong Customers

**Struggling to convert** curious customers into loyal brand advocates? Witnessing drop-off at key stages of the journey? Learn how to **leverage data**, personalise touchpoints, and build lasting relationships with customer journey optimisation. 

### **Content That Keeps Them Hooked:**
- **Ditch the generic stuff:** Create content (blog posts, guides, videos) tailored to each stage of the customer journey. Think of it as answering your customers’ questions, addressing their challenges, and **sparking inspiration** with information that is relevant to where they are in the buying process.
- **Dive into their minds (well, data):** Get to know your target audience by understanding their specific needs and pain points at each stage. Data, surveys, and customer feedback are your friends here – use them to pinpoint what is **bugging your target** audience the most.

![new customer journey optimisation infographic](https://rhapsody.ams3.digitaloceanspaces.com/414b91783a6a6e923b9c693c682a37ee.png)

### **Making Their Experience Frictionless:**

- **Personalisation is key:** Use data insights for **targeted recommendations**, dynamic content, and offers that match customers’ individual preferences. Remember, you're dealing with unique people, not just numbers.
- **Navigation? Make it easy-breezy:** Design a [no-code website](https://www.rhapsodymedia.com/development/no-code) that is as user-friendly as it gets. Make it effortless for shoppers to find what they need with intuitive navigation and a smooth checkout process. Think about [accessibility](https://www.rhapsodymedia.com/technology/accessi-be-partner), too – everyone deserves a seamless experience.
- **Trust is everything:** Build it with clear product details, pricing transparency, and readily available customer service. Honesty is the best policy, remember?

## Case Study: YNAP's Luxury Watch Experience Update With Rhapsody

- **Challenge:** The pandemic forced [YNAP](https://www.rhapsodymedia.com/our-work/watches-and-wonders?utm_source=blog&utm_medium=article&utm_campaign=customer_journey_optimisation&utm_content=banner) to rethink how it showcased prestigious Watches & Wonders timepieces digitally. They needed a **seamless online experience** that matched the exclusivity and craftsmanship of the participating brands.

- **Solution:** Rhapsody partnered with YNAP to create a user-friendly platform powered by [Ceros](https://www.rhapsodymedia.com/technology/ceros-experience). 

### **We implemented:**

- **Effortless navigation:** Browsing the vast collection of luxury watches became a breeze.
- **Immersive exploration:** High-quality visuals and interactive features brought the watches to life, even without physical interaction.
- **Exclusive access:** The platform highlighted VIP shopping opportunities, catering to YNAP's discerning clientele.
- **Enriched knowledge:** Informative content provided valuable insights into the world of luxury watches, educating and engaging customers.

**Result:** YNAP successfully transcended the limitations of the pandemic by offering a captivating online showcase. This not only **drove sales** but also fostered **deeper customer connections** with the prestigious brands.

![customer journey optimisation example case study](https://rhapsody.ams3.digitaloceanspaces.com/c9d5c3a8aa9724524e430a42bc8c4d4b.png)

>[Read the full story here 👈](https://www.rhapsodymedia.com/our-work/watches-and-wonders?utm_source=blog&utm_medium=article&utm_campaign=customer_journey_optimisation&utm_content=banner)

## How to Optimise Your Customer Journey with Data
Don't go on this quest alone! Utilise data to enhance your customer journey:

- **Advanced segmentation in analytics**: Go beyond basic demographics. Use **RFM** (Recency, Frequency, Monetary) analysis to identify valuable customers and tailor retention strategies.

💡 **Bonus tip for combining web, app and mobile analytics:** 
```
If you struggle with tracking user actions across multiple platforms, try Mixpanel. This tool will help you analyse user funnels, measure campaign effectiveness, and identify opportunities for improvement across all channels.
```
- **A/B testing:** A/B testing does not end with the first round. Remember to create further iterations of a better solution and don't fall into the habit trap – it is the enemy of **ROI**. P.S. Your customers are evolving all the time!

![customer journey optimisation a/b testing](https://rhapsody.ams3.digitaloceanspaces.com/832a2517e105423bdbf1c9e804680138.png)

- **One-to-one marketing:** By leveraging data and technology, you can deliver **hyper-personalised** content and recommendations that resonate with each individual customer, leading to stronger relationships and increased sales.

💡 **Bonus tip for dynamic segmentation:** 
```
Use behavioural data and machine learning to create dynamic customer segments based on real-time actions and preferences.
```
**Beyond standard CRM use:** Fragmented data scattered across emails, purchases, and support tickets creates blind spots. Manage customer interactions effectively and build lasting relationships. 

- **Clean up your act:** Eliminate duplicate entries and inaccurate data to ensure reliable insights and personalised experiences.

- **Go beyond reports:** Leverage segmentation, predictive modelling, and journey mapping tools to uncover hidden patterns and optimise customer experiences.

## Four Emerging Tech Hacks for the E-commerce Customer Journey Optimisation
Forget about gazing into crystal balls. The future of customer journeys starts right here, right now: tap into the powerful emerging technologies that are waiting to be unleashed. Let's **ditch the dusty old tactics** and stay ahead of the curve by exploring cutting-edge options.

### **🔍 Voice Search**
Voice commerce offers seamless, hands-free shopping, perfect for busy customers or those multitasking their way through life. 

**Getting started:**
- Optimise your website content for conversational queries and long-tail keywords.
- Ensure your site loads quickly and is mobile-friendly, as many voice searches happen on-the-go.
- Claim your Google My Business listing and include accurate, up-to-date information.

**Pitfalls to avoid:**
- Neglecting to update your content as voice search algorithms and consumer behaviours evolve.
- Focusing solely on general keywords rather than considering specific, conversational phrases.
- Overlooking the importance of local SEO, as many voice searches have local intent.

**KPIs to track:**
- Voice search impressions and click-through rates
- Conversions attributed to voice search (e.g., purchases, sign-ups, calls)
- Rankings for key voice search phrases

### **Tactics for a smoother customer journey:**
- **Partner with voice assistants:** Integrate your website with platforms like Alexa or Google Assistant to make your products discoverable and voice-purchasable.
- **Optimise your website for voice search:** Use relevant keywords and natural language descriptions to ensure your brand pops up in voice queries.
- **Design for voice engagement:** Offer clear, concise product information and easy reorder options for a smooth voice shopping experience.

🔍 **SEO optimisation for Voice Search** 
```
There aren't specific "voice search keywords" in the sense that search engines don’t treat them completely differently. However, there are several key differences in how people tend to search via voice compared to typing, which means you need to adjust your keyword strategy accordingly. Think about the "wh-questions" users might ask related to your product or service: "Why should I buy this?", "How does this work?", "Where can I find...?"
```
### **👓 Augmented and Virtual Reality** 
AR/VR creates immersive experiences that let customers interact with products in a realistic way, thus boosting engagement and purchase confidence.

**Getting started:**
- Define clear goals for your AR/VR initiatives (e.g., increasing product engagement, reducing returns).
- Choose the right platform based on your target audience and product category or ask for help top [marketing company in London](https://www.rhapsodymedia.com/).
- Create 3D models of your products and test them extensively before launching.

**Pitfalls to avoid:**
- Investing in AR/VR without a clear strategy or understanding of customer demand.
- Creating experiences that are glitchy, slow, or difficult to navigate.
- Neglecting to promote your AR/VR features to raise awareness and drive adoption.

**KPIs to track:**
- AR/VR feature usage and engagement rates
- Product page views and conversion rates for items with AR/VR experiences
- Return rates for products purchased after using AR/VR features
- Customer feedback and satisfaction scores for AR/VR experiences

**👓 How to level up your AR/VR e-commerce experience:**
- **Develop AR/VR product experiences:** Offer virtual try-on options for clothing, furniture, or even makeup, to let customers see how things look and feel before they buy.
- **Create 3D store tours:** Showcase your physical stores in AR/VR, allowing customers to explore your space virtually before visiting it in person.
- **Partner with AR/VR platforms:** Collaborate with platforms like Meta or Apple to reach a wider VR-savvy audience.

### **🤖 Artificial Intelligence**
AI personalises the customer journey, providing instant support and relevant recommendations, leading to happier, more loyal customers. 

**Pitfalls to avoid:**
- Implementing AI without clear objectives or success metrics
- Over-relying on AI without human oversight and intervention when needed
- Failing to regularly update and retrain your AI models as new data becomes available

**KPIs to track:**
- Engagement rates and conversion rates for AI-powered recommendations and personalization
- Chatbot usage, resolution rates, and customer satisfaction scores
- Efficiency gains and cost savings attributable to AI automation
- Revenue lift from AI-driven pricing and promotion optimizations

**🤖 How to use AI in customer journey optimisation:**
- **Implement chatbots:** Train custom-made chatbots to answer common questions and provide basic customer support, freeing up human agents for complex issues.
- **Leverage AI-powered recommendations:** Use AI algorithms to analyse customer data and suggest relevant products based on their purchase history and preferences.
- **Personalise marketing campaigns:** Use AI to segment customers and tailor marketing messages based on their individual needs and interests.

### **🪐 Omnichannel Engagement** 
Integrate data across all touchpoints – website, mobile app, physical stores – and identify your customers wherever they interact, personalising their experience regardless of the channel.

**Unify the omnichannel experience with these practical tactics:**

- **Offer consistent brand experiences:** Ensure messaging, offers, and values are aligned across all channels.
- **Bridge online and offline:** Offer click-and-collect, in-store pickup, and seamless transitions between channels.
- **Personalise touchpoints:** Use customer data to personalise offers, recommendations, and experiences across all channels.

## Final Thoughts on Customer Journey Optimisation

Throughout this guide, we've explored the critical components of a high-performing **e-commerce customer journey**. From understanding your customers' unique motivations to leveraging emerging technologies, you now have a comprehensive toolkit for **optimising each stage** of the journey.

**🤔 Consider this:** 
```
A mere 5% increase in customer retention can boost profits by 25-95%.
```
Now, imagine the compounding effect of optimising every stage of the journey, **from awareness to advocacy**. Small enhancements in click-through rates, conversion rates, average order value, and repurchase frequency add up to transformative results.


But the benefits go beyond short-term revenue. By delivering a customer journey that is seamless, personalised, and emotionally engaging, you foster **long-term brand loyalty**. Loyal customers not only spend more over time but also become powerful advocates for your brand, driving organic growth through word-of-mouth referrals.

**So, where do you go from here?** Start by auditing your current customer journey to identify areas for improvement. Collaborate with cross-functional teams - marketing, sales, customer service, product - to align on **shared goals** and initiatives. Most importantly, keep your customer at the centre of every decision, continuously gathering feedback and adapting to their evolving needs.

**Ready to take the first step?** Let's chat! Schedule a free, [no-obligation consultation](https://www.rhapsodymedia.com/contact-us?utm_source=blog&utm_medium=article&utm_campaign=customer_journey_optimisation&utm_content=banner) to discuss your specific needs and explore how we can help you create a customer journey that delights.


E-commerce Customer Journey Optimisation: A Practical Guide to Higher Conversions

<br><br>
Data shows that **70% of customers abandon purchases** because of bad user experience and **79% of people** who don't like what they find on one site, **will search for another site**.

What does the user journey look like on your website or app? Are you sure that navigating the pages is smooth, intuitive and satisfying? 

The truth is, you won't know until you use the right solution: **a UX audit**. 

Let's explore the key aspects of a [user experience](https://www.rhapsodymedia.com/design/user-experience-design-ux) audit and learn **practical tips to increase conversions** on your website. In this article, you’ll find out what a UX audit is, why it can be an absolute game-changer for your website, and the benefits it can bring to your brand.

![ux roi quote](https://rhapsody.ams3.digitaloceanspaces.com/8146d200316ea8fa74f022f8245d3345.png)


### Give your eyes a break without missing out.
Enjoy the **audio version**:

<iframe class="murf-embed" width="560" height="102" src="https://murf.ai/embeds/index.html?embedId=lvm6aeat" allowfullscreen title="Murf Embed Player" style="border: none;"></iframe> <script src="https://murf.ai/embeds/widget.js" ></script>
<br>

## What Is a UX Audit and How Can It Transform Your Business?

**Picture this:** A customer lands on your website and their eyes light up as they spot the perfect pair of shoes, mobile phone, or T-shirt they've been hunting for. With a click, those products are in the cart and the user is ready to checkout. **That’s when trouble hits**. 

The checkout process **feels like a maze** with confusing messages popping up left, right, and centre. Oh, and now the user is being asked to log in again? That’s the final straw. 

Frustrated, **they leave your site** and your potential sale vanishes into thin air. Guess what? This customer isn’t the only one to abandon their purchase.

```
❗️Think of a UX audit as a comprehensive examination of the user experience, one which covers everything from navigation and layout to visual design and content.
```
The goal of a user experience audit is to identify any areas of friction that are making it **harder for visitors** to complete the desired task, such as finding information, making a purchase, or filling out a form. The UX audit doesn’t just uncover usability issues, it also provides you with **practical tips** and recommendations on how to fix them. 

![UX audit company](https://rhapsody.ams3.digitaloceanspaces.com/0b9b95ddd585a93bb3935b0ff8ff70f6.png)

This is why UX audit is so crucial for improving the **user journey** and **boosting** the business.

## How Rhapsody Conducts UX Audits for Clients?

At Rhapsody, we have developed a **UX audit method** that is not only comprehensive and detail-oriented but also highly customised to fit the unique needs and challenges of each client.

Our proprietary UX audit framework combines quantitative data analysis with qualitative user insights to paint a **holistic picture of your website's performance**. By leveraging cutting-edge tools like eye-tracking heatmaps and user session recordings, we uncover hidden friction points and identify opportunities for optimization that other agencies might miss.

Here’s how Rhapsody transforms businesses through meticulous UX audits conducted in several strategic steps:

**Step 1: We start with analysing your goals:**
- We work with you to define your target audience and understand your desired outcomes.

**Step 2: Then we collect user insights and analyse user interactions:**
- We analyse user behaviour and gather data to pinpoint navigation issues and understand what users need.

**Step 3: We analyse information architecture, content, and messaging:**
- We delve deep into visuals (colour, typography, layout) to optimise the user experience and brand alignment.

**Step 4: Then we move to analysing design and branding:**
- We ensure users can find what they need and that your content speaks their language.

**Step 5: Last but not least, we examine usability and accessibility:**
- We test how users, regardless of their ability, can complete tasks and find information seamlessly.

**Step 6: Based on the analysis, we recommend improvements and create a winning user experience.**

With all the data, we pinpoint areas for improvement and provide **actionable recommendations**.

```
❗️Typically, the user experience audit with Rhapsody takes between four and six weeks, depending on how complex and big the project is.  
```
This gives us plenty of time to dig deep and come up with some **solid, strategic advice**. When you dive into an audit with us at Rhapsody it isn't just about making small, quick fixes. It's about finding solutions that lead to real, lasting benefits and profits.

That's why we always assemble a UX team that includes both Rhapsody and our client’s experts.

![Who is involved in a UX audit_Main image ](https://rhapsody.ams3.digitaloceanspaces.com/c5660202784af8a5a0a2ad76225a3b81.png)

💡 **Client FAQs** 💡
```
👩🏻‍🦱: “We're focused on meeting short-term marketing goals. Does a UX audit fit into the bigger picture?”

Absolutely! A UX audit tackles immediate usability issues while also providing insights that fuel long-term success. By prioritising the user experience, you build a website that keeps customers coming back and drives long-term growth.
```

## What Are the UX Audit Benefits for Your Business?

A well-conducted user experience audit can reveal where visitors are tripping up on your website or app. It means you’re not acting in the dark. You will find out what to fix and where to fix it so that the user journey is intuitive and enjoyable. As a result, you gain:

- **High conversion and lead generation** – a UX audit goes beyond basics to optimize conversion paths, guiding users seamlessly to take action.

```
❗️When UX improves the customer experience, it raises a company’s KPIs by increasing them up to 83% in terms of conversion lift [source: Harvard Business School].
```

- **Data-driven decisions** – with a UX audit, you get hard facts that show you exactly where to tweak your website or app. It's like a GPS for a digital makeover.
- **Better user retention and reduced churn** –  a smooth, seamless user experience is not just about making a good first impression. If you make your website or app user-friendly at all times, you will give users a reason to stay.

## Timing a UX Audit: When Should You Make Your Move?
While there are no hard and fast rules about when to do a UX audit, there are some moments when it's recommended to take a closer look at your site or app:

- **When launching a new website or app** – the UX team should pay close attention to elements that can seriously affect the overall usability of an application or website. 

- **When redesigning an existing website or app** – the goal of a UX audit is to find a balance between aiming high and staying grounded, ensuring the redesign delivers real value to both your users and your business.

- **When you experience a decline in conversion rates or user engagement** – this usually ties in with app or website usability problems such as:

👉 Navigation which is not user-friendly, slow-loading pages above 3 seconds

👉 An outdated design which harms the website’s credibility, with bounce rate over 50%

👉 Poor mobile optimisation - 53% of mobile users will abandon a website that takes longer than 3 seconds to load

👉 Irrelevant or hard-to-read content - e.g to many fonts, big blocks of text etc.

👉 Weak CTAs - when your CR (conversion rate) is below 1,5%

👉 Technical issues such as bugs and errors - missing URLs or issues highlighted by analytical tools like Ahrefs, Google Search Console etc.


![ux design customer retention](https://rhapsody.ams3.digitaloceanspaces.com/f8f0a7203052d6008a8593879725da7b.png)

The Rhapsody UX team starts with a thorough analysis of user behaviour to identify **where users are dropping off**. This analysis reveals critical points where the user experience may be poor, whether it's a confusing navigation menu, a hidden CTAor a long-winded registration process. 

Finally, we streamline and optimise all forms and payment processes. So, we simplify forms, clarify instructions and remove unnecessary steps in order to make the **user journey** as easy as possible and provide the business with as much quality information as possible.

## The Hidden Risks of Conducting an Internal UX Audit
Your company can conduct a UX audit without the direct support of UX experts by relying on internal resources. However, this approach comes with several limitations and challenges. Here's why hiring external UX experts can be beneficial:

**The challenges of doing a UX audit alone:**
- **Limited perspective** – internal teams might be too close to the project, potentially missing usability issues that an external expert might spot immediately.
- **Lack of specialised tools and methodologies** – UX experts use a variety of specialised tools and methodologies to conduct audits. Without access to these resources, an internal audit might not be as deep or as actionable.
- **Time and resource constraints** – conducting a UX audit requires significant time and effort. Internal teams might not have the bandwidth to do an audit without it affecting their regular duties.

**The benefits of hiring external experts like Rhapsody:**
- **Objective insights** – external experts bring an unbiased perspective to the audit, identifying issues that internal teams might overlook due to familiarity with the product.
- **Deep expertise and experience** – [marketing consultant in London](https://www.rhapsodymedia.com/) that specialise in UX has a wealth of experience across different industries and platforms. This expertise allows them to provide insights and recommendations that are both highly relevant and immediately actionable.
- **Access to specialised tools** – UX experts have access to the latest tools and technologies for conducting detailed audits, including user behaviour tracking, heatmaps, and accessibility evaluation tools which might not be available internally.
- **Actionable recommendations** – external UX audits, like the one Rhapsody conducts, typically culminate in a set of actionable recommendations based on the best practices and latest trends in UX design. You can therefore start making the improvements right away, which could lead to happier users and a much faster rise in conversion rates.
- **Training and knowledge transfer** – in addition to identifying issues, external experts can provide your team with valuable training and insights, thus enhancing their understanding of UX principles and practices.

💡 **Client FAQs** 💡
```
🧔‍♂️: “Convincing management to do a UX audit seems difficult. How can I demonstrate the value it brings?”

Speak their language! Show data about how UX audits increase conversions and customer satisfaction, leading to higher revenue with decreased customer support tickets, lower cart abandonment rate or improved customer reviews.
```
**How to convince decision-makers to invest in a UX audit?**
- **Showcase case studies and success stories** – collect examples of businesses similar to yours that have benefited from UX audits. Check out the results from the UX audits we did for [Electrifying](https://www.rhapsodymedia.com/our-work/electrifying), [AWSM Bank](https://www.rhapsodymedia.com/our-work/awsm-bank) or [Rello](https://www.rhapsodymedia.com/our-work/rello). 
- **Quantify potential benefits** – when UX improves the customer experience, it raises a company’s KPIs by up to 83% in terms of conversion lift [source: Harvard Business School]. 
- **Highlight the cost of inaction** – sometimes, it can be persuasive to show what there is to lose. Improving the conversion rate by 1% can lead to an 11.3% increase in revenue

## Uncover Hidden Usability Issues With a Rhapsody UX Audit 
A UX audit should not be considered as an expense – it’s an investment in understanding and improving how customers interact with your product.

**🧐 Picture this:**
```
A well-designed user interface could raise your website’s conversion rate by up to 200% and a better UX design could boost conversion rates by up to 400% [source: Forrester].
```

With Rhapsody, you can do a pilot or **small-scale test**. We can focus the UX audit on a critical section of your website or a specific product feature. This will demonstrate its value with minimal initial investment.

Leverage our expertise without disrupting internal workflows. Contact us to schedule **[a free, no-obligation consultation](https://www.rhapsodymedia.com/contact-us?utm_source=blog&utm_medium=article&utm_campaign=ux_audit&utm_content=footer)** to see if a UX audit is the right solution to unlock your website's true potential.



UX Audit – the ROI-Positive Investment You Need for Your Website

Unsure how much your dream e-commerce website will cost in 2024? This comprehensive guide cuts through the confusion and empowers both budding entrepreneurs and established businesses to navigate e-commerce website costs.

Whether you're brimming with a brilliant product idea or looking to expand your online presence, we'll equip you with the knowledge to:

- **Craft a realistic budget:** Gain a clear understanding of cost factors through real-world examples.
- **Make strategic choices:** Confidently navigate platform options, features, and design considerations.
- **Embrace cost-saving tactics:** Discover clever strategies to optimise your investment and stretch your budget.
- **Plan for ongoing expenses:** Launch with a roadmap to manage your online store's essential ongoing costs.

By the end of this guide, you'll be equipped with **concrete examples**, actionable tips, and newfound confidence – transforming your cost concerns into a strategic roadmap for **e-commerce success**.

### Give your eyes a break without missing out.
Enjoy the **audio version**:

<iframe class="murf-embed" width="560" height="102" src="https://murf.ai/embeds/index.html?embedId=lvmfsq8n" allowfullscreen title="Murf Embed Player" style="border: none;"></iframe> <script src="https://murf.ai/embeds/widget.js" ></script>
<br>

## Unveiling the Cost Equation – a Breakdown of Key Factors

Understanding the true cost of your e-commerce website it's like solving a complex equation, with each factor influencing the final result. Here, we'll delve into the key variables that shape your e-commerce website's price tag.

**Which E-commerce Platform Is Best: SaaS vs. Open-Source for Activation Campaigns and Microsites**

The platform you choose acts as the foundation for your online store or campaign site. Popular options like Ceros, BigCommerce, and Magento offer varying degrees of flexibility and functionality, impacting both cost and capabilities. Here's a quick breakdown:

- **SaaS platforms:** Offering ease of use and pre-built functionalities, these platforms typically have lower upfront costs **(think $50-$5000 monthly)** but might limit your customisation options. They are ideal for creating visually stunning landing pages and product experiences. 

- **Open-source platforms:** These platforms provide ultimate control and customisation freedom, perfect for large-scale or highly specific needs. However, they require significant development expertise and incur higher costs (**think $20,000+** for custom development).

### Burger King + Rhapsody = an Engaging Ceros Microsite
Burger King wanted to showcase its commitment to social and environmental responsibility: we created a Ceros microsite quickly and efficiently without requiring any coding.

![ecommerce website case study](https://rhapsody.ams3.digitaloceanspaces.com/9b99e352b0b30df007abc072cd8f1480.png)


>**[Read the full story here](https://www.rhapsodymedia.com/our-work/burger-king?utm_source=blog&utm_medium=article&utm_campaign=website_cost)** 👈

## Design Complexity – Impact on Cost and Brand Identity
Your website's design is the visual language that speaks to your customers. The level of customisation you choose will significantly impact the cost. There are your options:

- **Template design:** Pre-built themes offer a cost-effective way to get started (**think $200+**). They can be a good option for small businesses with a tight budget. However, your customisation options might be limited and that might potentially hinder your brand's unique identity.

- **Custom design:** This approach allows you to craft a unique brand experience tailored to your target audience. However, it does require significant investment in design expertise (**think $5,000+**).

![What We Ask Clients Before Building an E-commerce Website](https://rhapsody.ams3.digitaloceanspaces.com/6e37df82c9f8a99069dc15e2aa06607b.png)

## Functionality and Features – the Cost Implications of Various Functionalities
The functionalities you choose determine how your store operates and interacts with customers. Each feature comes with a price tag:

- **Product management:** Features like product variations, inventory management, and advanced filtering can streamline your product catalogue. More complex functionalities typically cost more.

**Cost range: varies based on complexity**

- **Payment gateways:** Integrate secure payment options like Stripe or PayPal to allow customers to purchase seamlessly. Be mindful of the transaction fees associated with each gateway.

**Cost range: transaction fees + monthly fees**

- **Marketing integrations:** Connect your store to email marketing platforms, social media tools, and analytics software for targeted marketing campaigns. Subscription fees for these services can add up.

**Cost range: varies based on platform and app**

👉 **Remember:** Prioritise functionalities that directly impact your sales and customer experience and **gradually add features** as your business grows. Evaluate the cost-benefit of each feature before integrating it. This helps manage costs and ensures your website doesn't become overloaded with unused features. 


💡 **Client FAQs** 💡
```
👩🏻‍🦱: “How can I demonstrate a clear ROI (return on investment) for the features and functionalities I want on the website?”

We understand the importance of justifying website investments. Here at Rhapsody, we help clients measure the expected ROI of new features and functionalities. We achieve this by:

✅ Measuring the baseline: We track key website metrics (traffic, conversions, etc.) before applying changes to the website. This is your starting point.
✅ Monitoring the impact: After adding features, we use analytics to see how they affect your website's performance.
✅ Connecting to sales: We track how features impact revenue, like a faster checkout reducing the number of abandoned carts.
```

## Scalability and Security Needs – How These Factors Influence Cost
As your business grows, your website needs to be adapted. Here's how scalability and security affect cost:

- **Traffic volume:** As your website attracts more visitors, you'll need a robust hosting plan to handle increased traffic. Higher bandwidth and server resources typically come at a premium.

**Cost range: varies depending on the hosting plan**

- **Data security measures:** Implementing robust security measures like SSL certificates and fraud prevention tools is crucial for protecting customer data. These measures come with associated costs.

**Cost range: varies depending on your chosen solution**

👉 **Planning for the future:** Consider your growth projections when choosing your platform and hosting plan. Building a scalable website from the outset saves you the hassle (and cost) of a major overhaul later.

💡 **Client FAQs** 💡
```
👨‍🦰: “I understand the importance of security, but how much is too much? I don't want to spend a fortune on features my store might not necessarily need right away.”

We get it – it's important to find the right balance for your current needs and budget. Here's how we can help:

✅ Security risk assessment: We pinpoint your store's vulnerabilities, helping you focus on the most critical security measures first.
✅ Scalable security solutions: Many security solutions grow with you. We start with basics like SSL and fraud prevention, then add more as your business expands.
✅ Cost-effective options: We can explore various security solutions to find the best fit for your budget. There are often free or low-cost options available for basic security needs.
```
## Beyond the Initial Build – Ongoing Costs to Consider
The initial website launch is just the beginning of your e-commerce journey. To maintain a smooth operation and foster growth, factor in these ongoing costs:

- **Website maintenance and hosting**: Keeping your website running smoothly requires ongoing maintenance. This includes monthly hosting fees, regular software updates, and maintaining robust security measures to **protect your store** and customer data.

- **Payment processing fees**: Every transaction carried out using a payment gateway incurs a fee. While seemingly small, these fees can **add up significantly over time**. Carefully compare transaction fees of different payment processors before choosing one.

- **Marketing and analytics tools**: To attract customers and optimise your online presence, consider subscribing to marketing and analytics tools like CRMs for customer relationship management, email marketing platforms for targeted campaigns, and SEO tools to improve your search engine ranking. Subscription fees for these services can vary, so choose solutions that fit your budget and needs.

- **Content creation and management**: Compelling product descriptions, high-quality images, and engaging videos are crucial for driving conversions. Consider the cost of creating this content in-house or [outsourcing copywriting](https://www.rhapsodymedia.com/production/copywriting) to creative agency.

💡 **Client FAQs** 💡
```
🧔‍♂️: “How can I avoid hidden costs that pop up later in the development process or after launch?”

Not all surprises are fun – we can help by:

✅ Defining the scope clearly: We work with you to clearly define the project scope upfront. This minimises the risk of features needing to be added later, which then drives up costs.
✅ Prioritising transparent communication: We maintain open communication throughout the process, keeping you informed of any potential cost changes.
✅ Adopting a phased approach: With Rhapsody you can build core functionalities first, then add features as your budget allows. This helps you to manage costs upfront.
```
## Focusing on Growth, Not Just Cost Minimisation
While keeping costs in check is essential, prioritising long-term growth and scalability is equally important. 

**Think of your website as an investment, not just an expense.**

Don't be afraid to invest in functionalities that enhance the [customer experience](https://www.rhapsodymedia.com/design/user-experience-design-ux), improve conversion rates, and ultimately drive sales. By striking a balance between cost optimisation and strategic investments, you can build a website with [best digital marketing company in London](https://www.rhapsodymedia.com/) that fuels your e-commerce success for years to come.

Here's how to achieve this balance:
- **Focus on the ROI:** Evaluate every cost through the lens of potential return. Will a particular feature directly translate to increased sales or brand loyalty? Prioritise functionalities with a clear path to ROI.

- **Plan for scalability:** Choose a platform and [web development](https://www.rhapsodymedia.com/development/web-development) approach that can accommodate future growth. Don't get locked into a solution that becomes restrictive as your business expands.

- **Embrace continuous optimisation:** Regularly monitor your website's performance and user behaviour. Identify areas for improvement and invest in features that address customer pain points or enhance the overall shopping experience.

**Ready to take the first step?** Let's chat! Schedule a free, [no-obligation consultation](https://www.rhapsodymedia.com/contact-us?utm_source=blog&utm_medium=article&utm_campaign=website_costs&utm_content=banner) to discuss your specific needs and explore how we can help you create an e-commerce website that delights.

How Much Does an E-Commerce Website Cost in 2024? Examples & Cost Breakdown

<br><br>
In a 2024 survey, **54%** of organisations reported that **AI delivers cost savings on their marketing** campaigns (WebFX). This focus on efficiency – including automation and streamlining complex, repetitive tasks – is driving many businesses to embrace AI-powered marketing.

In this article, we delve into the world of **AI-powered marketing**, providing marketers and business owners with a comprehensive understanding of this transformative approach.

But, before diving in, let's explore: **what exactly does it mean to be AI-powered?**

### Give your eyes a break without missing out.
Enjoy the **audio version**:

<iframe class="murf-embed" width="560" height="102" src="https://murf.ai/embeds/index.html?embedId=lwrw8p1i" allowfullscreen title="Murf Embed Player" style="border: none;"></iframe> <script src="https://murf.ai/embeds/widget.js" ></script>
<br>

## What Is AI-Powered Marketing?

Simply put, AI-powered marketing leverages machines that learn from data to enhance marketing efforts. 

**It's more than just automation:** 
```
❗️While AI can automate repetitive tasks like scheduling and reporting, its true power lies in its ability to learn and evolve. AI-powered marketing utilises algorithms to transform vast amounts of customer data into actionable insights.
```
**In marketing, AI tackles tasks like:**
- **Analysing customer data:** AI can identify patterns and trends in customer behaviour, leading to better targeting and strategy.
- **Personalising marketing messages:** AI tailors messages to individual customers based on their preferences and behaviour, increasing engagement and effectiveness.
- **Segmenting customers with laser focus:** AI can help with highly targeted marketing campaigns that resonate on a deeper level.
- **Predicting customer needs and behaviour:** AI can analyse historical data to predict customer churn risk, future purchases, and even product preferences.
- **Understanding customer sentiment:** AI can reveal how customers perceive your brand and competitors. This allows you to address customer concerns promptly, capitalise on positive sentiment, and refine your brand messaging.

![ai marketing quote with data ](https://rhapsody.ams3.digitaloceanspaces.com/3b5fc70bcfc2bd932b1233fb89ff08c0.png)

## 7 Ways To Transform Marketing With AI:
For large organisations, the marketing landscape can be complex and demanding. AI is a powerful ally, helping overcome some of the biggest challenges.

**1) Streamlining complex workflows with AI**

Manual processes like content creation, scheduling, and asset management can be incredibly time-consuming. 

AI tools like [Rhapsody's Engine](https://www.rhapsodymedia.com/technology/engine) can automate these tasks, **freeing up your marketing team** to focus on strategic initiatives. Engine is a central hub which allows seamless collaboration between teams regardless of location, ensuring projects are delivered on time and within budget. 

**AI tool for marketing workflow automation: [Engine](https://www.rhapsodymedia.com/technology/engine)**

🧠**AI food for thought:** 
```
Marketing teams using AI for workflow automation report a 20% increase in overall efficiency, allowing them to focus on higher-level strategic initiatives. (McKinsey & Company)
```
![ai-powered tool engine marketing](https://rhapsody.ams3.digitaloceanspaces.com/10bfcaa93281cbcbfa60cbab0c99d552.png)


>👉 Learn more about Engine [here](https://www.rhapsodymedia.com/technology/engine?utm_source=website&utm_medium=article&utm_campaign=ai-powered-marketing)

**2) Personalising content for diverse audiences with AI**

AI analyses customer data and preferences to create targeted content strategies. This data-driven approach can significantly improve engagement and conversion rates.

👀 **Did you know that…** 
```
Personalised content can increase conversion rates by up to 20% and improve customer satisfaction scores by 12%? (Accenture Interactive)
```
**3) Analysing competitor strategies with AI**

With AI you can identify areas where your competitors might be vulnerable and use those insights to craft unique selling propositions (USPs) that set your brand apart.

🧠 **AI food for thought:** 

```
64% of marketing leaders use competitive intelligence tools powered by AI. (Gartner) 
```
**4) AI-powered image enhancement**

Traditionally, optimising image quality was a time-consuming process of trial and error. By analysing vast sets of image data, AI can **automatically enhance your images** in a way that resonates best with your target audience.
 
🧠 **AI food for thought:** 
```
Marketing teams using AI for image enhancement report a 20% reduction in image-editing time. (source PwC)
```
**5) Focusing your marketing efforts on high-value segments with AI**

Using profitability predictions as a basis, AI can analyse customer lifetime value (CLTV) and segment your customer base. This allows you to **allocate more resources to marketing** campaigns targeting customers with the highest predicted lifetime value.

🧠**AI food for thought:** 

```
Companies that leverage AI for customer segmentation see a 76% increase in marketing ROI. (Twilio Segment)
```
**6) Optimising marketing campaigns for better targeting and resource allocation with AI**

By predicting customer behaviour and identifying high-value segments, AI can help you tailor your marketing campaigns to **reach the most receptive customers** at the right time, thus maximising campaign effectiveness.

🧠 **AI food for thought:** 
```
Companies that leverage AI for marketing campaign optimisation experience a 30% increase in marketing ROI. (SiriusDecisions)
```
**7) Analysing social media sentiment and trends with AI** 

AI can analyse social media conversations to understand how customers perceive your brand and its competitors. For example, this allows you to identify and **address negative customer sentiment** about your brand or products before they escalate into major issues.

👀 **Did you know that…** 
```
83% of social media marketers leverage social listening tools powered by AI. (Sprout Social)
```

## The Future of Marketing: Where AI Takes the Lead
Let's delve into some of the most exciting ways AI is reshaping the marketing landscape. 

**AI-powered influencer marketing**

The days of generic influencer marketing are over. AI empowers you to forge genuine connections with the right influencers. By analysing audience demographics and engagement patterns, AI can identify influencers whose content **resonates deeply with your target market**. This fosters a more authentic brand message.

![ai influencer marketing](https://rhapsody.ams3.digitaloceanspaces.com/45e02b88d132a896df4118176187eb42.png)

**The rise of AI-powered print**

While the world embraces digital content, the allure of print remains strong. AI is revolutionising this traditional format as well. 

At Rhapsody, we are dedicated to keeping the publishing industry thriving, which is why we offer a suite of **AI-powered tools** specifically designed to **streamline and enhance the print production process**.

>“Through automation and AI solutions, we can carry the weight that comes with book and magazine production.” Andy Berg, Rhapsody CEO

![ai-in-publishing-explained-with-tools](https://rhapsody.ams3.digitaloceanspaces.com/fcfaa268dfc958af6152670ea222a1d8.png)

>👉 Learn more about our AI tools [here](https://www.rhapsodymedia.com/labs-coming-soon?utm_source=website&utm_medium=article&utm_campaign=ai-powered-marketing)

**AI-driven dynamic pricing and promotions**

Take the guesswork out of pricing. AI automates the process of analysing real-time market data, customer behaviour, and competitor pricing. This allows you to adjust prices and promotions dynamically, ensuring you always offer **the most competitive rates**. 

It's a win-win solution: benefit from increased efficiency and maximise profits.

**The rise of voice search and conversational marketing** 

As voice search takes centre stage, brands that embrace **AI-powered chatbots** will be poised for success. These chatbots can engage customers in real-time conversations, answering questions, and offering personalised recommendations.

## Ethical Considerations: Navigating the Responsible Use of AI in Marketing

By acknowledging ethical considerations and implementing responsible practices, businesses can ensure they are harnessing **the power of AI for good**, building trust with customers, and fostering a sustainable future for marketing.

**Data privacy and transparency:** With the rise of AI, data privacy regulations will likely evolve to give users more control. Proactive businesses will prepare themselves to adhere to stricter regulations like GDPR and CCPA.

**Mitigating algorithm bias with human oversight:** Human oversight plays a key role in managing AI bias. Businesses should set up processes to review and explain AI-powered marketing decisions, particularly in sensitive areas like automated content generation or customer segmentation.

![image human oversight over ai marketing](https://rhapsody.ams3.digitaloceanspaces.com/686eb17a53296b14a81b27c0ffe63f6b.png)

**The ethical use of AI with regards to customer manipulation:** AI shouldn't be used to manipulate customers. Businesses should avoid "dark patterns" i.e. deceptive design elements that trick users into unwanted actions, like fake countdown timers or hidden fees


**The impact of AI on jobs with reskilling:** AI will automate tasks, but human creativity and strategy remain irreplaceable. Businesses that invest in reskilling with [top London marketing agencies](https://www.rhapsodymedia.com/) and upskilling their marketing workforce will unlock the true potential of AI. 


**Regulation of AI in marketing – a need for clear guidelines:** Businesses that advocate for clear regulations around data collection and the use of AI – as well as transparency and explainability of AI-powered marketing decisions – are future-proofing their approach.

## 4 Actionable Steps for AI-Powered Marketing With Examples

The potential of AI in marketing is undeniable, but translating that potential into tangible results requires a strategic approach. Here are some actionable steps to get your marketing team started on its AI journey:
 
**1) Identify your AI marketing goals**

Before diving headfirst into AI solutions, take a step back and define your primary goals. Here are some example goals that will help you get started: 

- improve lead generation by 20%
- boost customer lifetime value by 15%
- streamline campaign optimisation to achieve a 10% reduction in cost-per-acquisition (CPA)

Aligning your goals with specific AI applications will ensure you choose the right tools for the job and maximise the return on your AI investment.

**2) Focus on quick wins**

Don't try to do everything at once. Instead, identify marketing areas where AI can deliver the most significant impact and demonstrate its value quickly. There is a template you can use: 

**Use case example - AI-powered text recognition technology with Rhapsody**

**Marketer problem:** Traditional OCR (Optical Character Recognition) often struggles with flat images, particularly those containing faded text, handwritten notes, or complex layouts.

**AI solution:** Rhapsody’s [TextKit](https://www.rhapsodymedia.com/labs-coming-soon) pushes the boundaries of AI, leveraging cutting-edge machine learning to tackle these challenges and unlock valuable text from even the most difficult sources.

**Example:** [TextKit](https://www.rhapsodymedia.com/labs-coming-soon) allows you to extract editable text from flat images, PDFs, and scans, saving countless hours of manual retyping.

**3) Choose the right AI marketing tools**

Match your needs, not the type. Here's how to navigate the selection process:

**A needs-based approach:** Identify your specific marketing goals (think quick wins and goals) and seek out tools that directly address those needs, rather than ones that just have fancy features.

**Data integration:** Ensure the chosen tool seamlessly integrates with your existing marketing stack (CRM, marketing automation platform) to avoid data silos and streamline workflows.

**Scalability and security:** Choose a tool that scales with your growth and prioritises robust security measures to ensure customer data privacy. 

**Unsure about the right AI solution for you?** At Rhapsody, we've been crafting bespoke AI solutions for marketing for years. Reach out to us for a no-obligation consultation and we'll guide you towards the perfect tool. 

**4) Integrate AI into existing workflows**

AI shouldn't disrupt your existing processes; it should enhance them. Here's how to successfully integrate AI:

**Start small:** Don't rip everything up and replace it overnight. Choose a specific task within a workflow that you want to **automate with AI** (e.g., scheduling social media posts). This will allow your team to become comfortable with AI and identify its value.

**Create an AI focus group:** Select a dedicated group within your existing team to get on board with your chosen **AI integration**. This allows for focused learning and implementation. 

**Change management and training:** Prepare your team for the adoption of AI. Provide training on using the new tools and empower them to leverage AI for better results.

## Still Unsure How To Leverage AI for Marketing Success?
At Rhapsody, we understand that navigating the world of AI can be complex. That's why we offer more than just information; we're your **one-stop shop** for implementing a successful **AI marketing strategy**.

Don't wait any longer to unlock the potential of AI in your marketing efforts. Schedule your [free consultation](https://www.rhapsodymedia.com/contact-us?utm_source=blog&utm_medium=article&utm_campaign=ai_powered_marketing&utm_content=footer) with Rhapsody today and discover how we can help you:

- Boost ROI and optimise marketing spend
- Gain deeper customer insights and personalise experiences
- Streamline workflows and automate repetitive tasks


AI-Powered Marketing: Your Guide To Getting Started (With Tools)

<br><br>
A recent report highlights the potential of AI-powered automation to **streamline printing processes** by a remarkable **30%** (source: AI for Publishers). 

This translates into significant cost savings and faster turnaround times – a win-win for both businesses and consumers. However, AI's impact goes far beyond efficiency. 

This article dives into how **AI is used in the publishing industry**, empowering CMOs to personalise experiences, optimise workflows, and unlock a new era of intelligent printing.
<br>
<br>
#### Give your eyes a break without missing out. <br>Enjoy the **audio version**:
<iframe class="murf-embed" width="560" height="102" src="https://murf.ai/embeds/index.html?embedId=lxivqivj" allowfullscreen title="Murf Embed Player" style="border: none;"></iframe> <script src="https://murf.ai/embeds/widget.js" ></script>

<br><br>
## How AI Is Being Used in the Printing Industry

From automating tasks to optimising workflows and personalising experiences, AI is transforming every stage of the printing process.

**Automation of tasks:** AI tackles repetitive tasks that can slow printing processes down. This includes [pre-press and retouching](https://www.rhapsodymedia.com/production/pre-press-and-retouching) activities like file preparation and layout, analysing incoming files for formatting issues, and even colour correction. 

**Image and text analysis:** AI-powered image and text analysis tools can identify errors in submitted files, ensuring high-quality output. This can involve checking for typos, low-resolution images, or any inconsistencies that might impact the final printed product.

**Personalisation:** Traditionally, printed materials were static and one-size-fits-all. AI unlocks the power of personalisation by analysing customer data. This allows for targeted marketing [campaigns](https://www.rhapsodymedia.com/design/campaign-design) and brochures that resonate with individual preferences.

**Predictive maintenance:** AI can analyse machine data to identify potential equipment failures before they happen, which essentially is AI-based publishing workflows. This proactive approach minimises downtime, prevents costly repairs, and ensures a smooth printing operation.

![ai-in-publishing-explained-with-tools](https://rhapsody.ams3.digitaloceanspaces.com/c7ece91a4125dfec349d0a2cf7a32874.png)

**Workflow optimisation:** AI analyses printing data to identify bottlenecks and optimise workflows. This can involve streamlining job scheduling, optimising material usage, and automating repetitive tasks within the printing process itself.

**Supply chain optimisation:** AI doesn't stop at the printing press. It can forecast printing material demand based on historical data and market trends. This allows for better inventory management, thus reducing waste and ensuring materials are readily available when needed.

**Content creation:** [Copywriting](https://www.rhapsodymedia.com/production/copywriting) is no longer solely human-driven. From generating initial layouts to suggesting relevant content based on target audiences, AI is a valuable tool for creative teams in the printing industry.

## Benefits of Using AI in the Publishing Industry
Integrating AI into the publishing industry unlocks a treasure trove of benefits for both businesses and consumers. Here's how AI is transforming the industry:

**A double win: increased productivity and lower prices**
AI automates repetitive tasks, freeing up human resources for more strategic endeavours. This translates to faster turnaround times, reduced labour costs, and ultimately, more competitive pricing for printed materials.

**Printing with precision: enhanced print quality**
Say goodbye to errors and inconsistencies. AI-powered image and text analysis tools meticulously examine files to ensure flawless print quality. From vibrant colours to crisp text, AI guarantees a professional and polished final product.

🧠 **AI food for thought:**
```
AI-powered pre-press tools can reduce printing errors by up to 30% (source: Xerox)
```

**Minimising waste: a sustainable future for print**
AI optimises material usage and streamlines printing processes, thereby significantly reducing waste. This aligns perfectly with the growing consumer demand for environmentally responsible practices and it allows businesses to embrace sustainability while maintaining print quality.

**Beyond automation: more creative printing**
AI isn't here to replace creativity: it's here to amplify it. AI-powered tools can assist with initial layouts, suggest relevant content, and even generate design elements. This frees up creative teams to focus on strategic concepts and innovative ideas.

![ai-in-publishing-explained-with-tools](https://rhapsody.ams3.digitaloceanspaces.com/fcfaa268dfc958af6152670ea222a1d8.png)


>👉[Click here to see how we are re-inventing publishing](https://rhapsodymedia-web.vercel.app/api/preview?type=page&slug=blog%2Fai-in-publishing-explained-with-tools)



## The Challenges of AI Adoption in the Publishing Industry

🫥 **Lack of internal expertise**

Implementing and managing AI effectively requires a new skill set. You may need to invest in training your existing staff or hire AI [top marketing agencies in London](https://www.rhapsodymedia.com/) to ensure these technologies are integrated and utilised effectively. 

**Rhapsody is a valuable resource in this process, offering dedicated AI tools and ongoing support.**

🤔 **Adjusting existing workflows**

We recommend evaluating your current processes and identifying areas for improvement through AI. Be prepared to implement changes that optimise the combined use of human expertise and AI capabilities.

**Rhapsody can collaborate with you to develop a smooth transition plan and ensure your teams are comfortable working with these new technologies.**

🧐 **Ethical considerations**

The ethical implications of AI require careful consideration. Potential biases in AI algorithms could lead to discriminatory outcomes in printing practices. 

Responsible development and implementation are crucial to ensure fair and ethical applications of AI in the industry.

🔐 **Data security concerns**

AI thrives on data, but data security is paramount. The printing industry needs to address concerns about data privacy and implement robust security measures to protect sensitive customer information used in AI applications.

🤝 **Finding the right AI partner**

Rhapsody stands out as a reliable AI partner. Our team possesses a deep understanding of the printing industry combined with the technical know-how to navigate AI implementation. 

**We can help you bridge this skills gap, ensuring a smooth transition and maximising the benefits of AI in your publishing workflow.**

## Explore Rhapsody's AI Tools for Publishers
As the long-established publishing partner of leading brands, we understand the unique challenges and opportunities the industry is facing. 

That's why we've developed a dedicated suite of AI tools specifically designed for publishers. These tools empower you to leverage the power of AI while maintaining the human touch which is essential for high-quality publishing.

If you're ready to embrace the future of printing, we invite you to explore our new and improved tool: Engine. Discover how we can help you harness human ingenuity and AI power.


From Ink to Intelligence: AI in Publishing Explained (With Tools)

<br><br>
Because brands are constantly fighting for consumer attention, it is necessary to have a top-notch marketing strategy. People are repeatedly bombarded with visual, auditory, and digital advertising, making it harder for new businesses to stay at the top of the ever-growing mountain of competition. Every year, brands **spend over 1077 billion US dollars on advertising** in an attempt to outshine rival companies (Statista).

It takes a lot of work and an innovative, driven approach to thrive in such an environment. That is where **multi-channel marketing** comes into play: it can help you get your desired results.

<br>

### Give your eyes a break without missing out. <br>Enjoy the **audio version**:
<iframe class="murf-embed" width="560" height="102" src="https://murf.ai/embeds/index.html?embedId=lxvnybqj" allowfullscreen title="Murf Embed Player" style="border: none;"></iframe> <script src="https://murf.ai/embeds/widget.js" ></script>


<br><br>
## Why Your Business Might Benefit From Multi-Channel Marketing

Multi-channel marketing utilises a combination of different platforms and media to reach consumers in a variety of ways, thus **increasing the chance of interaction**. Let’s take a closer look at why businesses find it so beneficial.

```
💡 Multi-channel marketing allows brands to maximise their reach and engage with their target audience at multiple touchpoints, significantly raising brand awareness and recognition. 
```
This approach increases marketers’ ability to **notice patterns and preferences** concerning specific media channels, allowing for the future optimisation and refinement of their marketing efforts. 

- It is a great way to build **credibility**, as it shows the general public that your brand is consistently active and present.

- It allows you to reach a wider audience, as well as to engage with **various segments** in different ways.

![quote with data multi channel campaign example ](https://rhapsody.ams3.digitaloceanspaces.com/824d42f10b9aaa443f95bdf68573cb69.png)

A multi-channel strategy can help your brand stand out and stay in consumers' minds. Given that **humans require a variety of stimuli** and experiences to remain engaged, a comprehensive marketing strategy is the best choice to ensure maximum impact and **the best ROI**.

## Real-Life Multi-Channel Marketing Examples

Crafting a winning multi-channel campaign requires expertise. We've helped numerous brands achieve **remarkable results** – explore a few of our client success stories to see how multi-channel marketing can create lasting impact.

### Semrush: Visual Messaging in Multi-Channel
Brand awareness and reach were among the top priorities for [Semrush](https://www.rhapsodymedia.com/our-work/semrush), a leading SaaS platform. To **broaden Semrush’s reach** and provide its audience with a positive experience, we used different media types and platforms to showcase its services. 

**As a result**, we effectively communicated what the brand offers and encouraged interested users to visit its website and **subscribe to its services**.

**Campaign Goal**: Semrush was looking to increase the number of visitors to its page and **convert those visitors into paying subscribers**.

![multi channel campaign example saas](https://rhapsody.ams3.digitaloceanspaces.com/2ac993c7a7aeca7e2007c497e38f8f6d.png)

**Campaign Overview**: Rhapsody chose to leverage the power of visual content by releasing a short video that communicated the brand's values and ideals. The strategically placed video has garnered **2,697,754 views on YouTube alone**, proving a huge success. 

We also devised a **personality quiz** to connect with the Semrush audience on a deeper level and a game to give users an interactive experience. This resulted in an increased engagement rate and a **significant boost to subscriber numbers**. The campaign was translated into five languages to maximise its potential reach.

**Channels Used**: A landing page, gamification, and video.

**Key to Success**: Using multiple channels with consistent graphic design and messaging helped to **reinforce the image of Semrush** as a reliable, innovative company that values its customers and cares about their experience.

![multi channel campaign example saas](https://rhapsody.ams3.digitaloceanspaces.com/53e33ce351d48d45d43be376fabf6ce0.png)

> 👉 [Full story here](https://www.rhapsodymedia.com/our-work/semrush)

### Amazon: Talent Acquisition Campaigns
E-commerce powerhouse [Amazon](https://www.rhapsodymedia.com/our-work/amazon) wanted to develop a campaign that would appeal to prospective employees and **boost the number of people interested** in working for the company. 

Its Talent Acquisition team wanted a comprehensive strategy that would showcase Amazon as an excellent place to work in the **highly competitive job market**.

![quote with data multi channel campaign example amazon ](https://rhapsody.ams3.digitaloceanspaces.com/8b2c55fe2e230bdd0112b40a86fb6bc6.png)

**Campaign Goal**: Amazon wanted to boost employer branding and **attract top talent** through a visually appealing multi-channel campaign.

**Campaign Overview**: To fulfil the company's goals, Rhapsody created a visually appealing campaign that included **eye-catching illustrations** and graphics to showcase Amazon as a **desirable employer**. 

We also included a framework for future initiatives to **save time and resources for the company**. This way, the marketing materials will remain consistent and unified across different platforms and for **multiple campaigns**.

**Channels Used**: Social media ads, website ads, and custom-made illustrations.

**Key to Success**: Communicating the brand's values and ideals effectively through visual media and storytelling combined with interactive content proved a **winning strategy** for [Amazon](https://www.rhapsodymedia.com/our-work/amazon). 

![quote with data multi channel campaign example amazon ](https://rhapsody.ams3.digitaloceanspaces.com/56119c084933dd43154a0c7da7654239.png)

> 👉 [Full story here](https://www.rhapsodymedia.com/our-work/amazon)

### Bioindustry Association (BIA): A Campaign With a Deeper Meaning
[BIA](https://www.rhapsodymedia.com/our-work/bioindustry-association-bia), the trade association for life sciences in the UK, wanted to **reach recent graduates** and those considering a career change. Social media therefore became the primary medium for showcasing the impactful work done in the field. 

The campaign proved a huge success, with the association's website reaching **3 million** impressions and over **330 e-mail signups**.

**Campaign Goal**: The BIA’s goal was to attract more new talent to life sciences and **raise public awareness** of the organisation.

**Campaign Overview**: The entire campaign was carried out under the tagline #BIGIMPACT, referencing the importance of bioindustry careers and drawing on the **power of social media hashtags**. As part of the strategy, Rhapsody created a platform where interested users could browse job openings in the industry and apply in real time. 

![multi channel campaign example education](https://rhapsody.ams3.digitaloceanspaces.com/34650ba5db0127d54fd3a169ca029697.png)

The campaign included **extensive social media promotion** as well as collaborations with major industry personalities, including tech experts, who participated in Instagram stories and videos using the #BIGIMPACT hashtag to increase visibility. 

To reach the widest audience possible, the trade association sent out **newsletters and press releases**.

**Channels Used**: Social media ads, influencer marketing, paid marketing, press releases, and newsletters.

**Key to Success**: Tech experts lent the campaign authenticity and credibility which **helped to establish trust** with the audience and encourage individuals to take action. 

[multi channel campaign example education](https://rhapsody.ams3.digitaloceanspaces.com/27fbb1735c32ba01b43ca9d178db4d3d.mp4)

> 👉 [Full story here](https://www.rhapsodymedia.com/our-work/bioindustry-association-bia)

## How Do We Create Winning Multi-Channel Campaigns?

We take the guesswork out of crafting stellar multi-channel campaigns. Let's dive into the proven strategies we use to ensure your marketing hits all the right notes.

### We Start With a Deep Dive Into Audience Behaviour

Thorough research and segmentation of the target audience should be among the top priorities when developing a [marketing strategy](https://www.rhapsodymedia.com/strategy/marketing). Without it, your marketing efforts will not reach the right people and will not provide the desired results. 

```
💡 We know how to effectively tailor your message to each of your audience segments and can help you create a fantastic campaign.
```

We use: 
- **surveys** – to learn more about your audience
- **research tools** – to understand what your audience thinks about your competitors and their marketing efforts
- **social media monitoring softwares** – to simplify the process

### We Tailor Channels to Your Audience

At Rhapsody, we find which areas (both digital and traditional) your target audience is most active and engaged in. Is it Facebook, Instagram, or Twitter? Does your ideal demographic watch TV or prefer to view content online? Do they spend a lot of time outside? 

[Marketing companies in London will](https://www.rhapsodymedia.com/) get answers to all these questions to figure out which channels will reach the people your brand wants to connect with. For example, it’s pointless advertising on TikTok if your target audience does not use the app.

```
💡 We will make sure the channel aligns with your brand’s values. You do not want to advertise on a platform that goes against your ideals.
```
### We Create a Unified Brand Experience

Uniform advertisements across different platforms help people connect specific messages and imagery with the brand, thus increasing recognition. 

Chaotic and inconsistent advertising hinders marketing efforts, as people are unlikely to remember a product or service if the messaging is confused. 

```
💡 We will ensure your content is consistent – from videos to print ads.
```

Remember that content that doesn’t align with your company's goals can be easily misinterpreted by the audience, potentially damaging your brand's reputation. Even if you’re working with a big budget, random and disjointed marketing will be ineffective.

### We Track Your Campaign's Success
Without proper tracking and measurement, it is difficult to determine how successful a marketing campaign will be. 

We recommend using KPIs to set specific goals and benchmarks for marketing initiatives and determine the overall success of a campaign. We can help you analyse the gathered data to measure the campaign’s effectiveness.

![quote with data multi channel campaign example ](https://rhapsody.ams3.digitaloceanspaces.com/7cef22368033223226d9bb3a61a07802.png)

### We Optimise for Success
We don't believe in "set it and forget it" campaigns. We take a data-driven approach that prioritises continuous testing and refinement. Here's how we ensure your marketing hits the mark:

- **A/B Testing:** We test different types of messaging, visuals, and CTAs to see what resonates best with your audience.
- **[Customer Journey Optimisation](https://www.rhapsodymedia.com/blog/e-commerce-customer-journey-optimisation):** We identify and remove any roadblocks that hinder conversions throughout the buying process.
- **Embrace Iteration:** We learn from successes and failures, constantly optimising your campaigns for peak performance.

### Create a Multi-Channel Marketing Campaign with Rhapsody
Multi-channel marketing isn't a magic bullet, but it could be a powerful tool for your [marketing strategy](https://www.rhapsodymedia.com/strategy/marketing). By allowing you to **reach a wider audience**, boost brand recognition, and drive conversions, it sets you up for success. 

Careful planning, data analysis, and **consistent messaging** across channels are essential. 

Partner with Rhapsody to craft a campaign that resonates and leaves a lasting impression. Schedule your [free consultation](https://www.rhapsodymedia.com/contact-us?utm_source=blog&utm_medium=article&utm_campaign=multichannel) today and see how we can help. 

Best Multi-Channel Marketing Campaigns (With Real-Life Examples)

<br><br>
Gartner, a leading research and advisory firm, predicts a massive jump in **low-code development**. By 2024, **65%** of app-building is expected to be low code or no code.

This means more and more businesses are jumping aboard and for good reason.
For marketing, low-code solutions mean faster development, quicker launches, and more engaging marketing microsites and campaigns.

Want to see [low-code](https://www.rhapsodymedia.com/development/no-code) in action? We'll showcase some inspiring **real-world low-code examples** from our clients later in this article.

<br> 

### Give your eyes a break without missing out. 

<br>Enjoy the **audio version**:
<iframe class="murf-embed" width="560" height="102" src="https://murf.ai/embeds/index.html?embedId=lz6piqtr" allowfullscreen title="Murf Embed Player" style="border: none;"></iframe> <script src="https://murf.ai/embeds/widget.js" ></script>

<br><br>

## A Look at Low-Code Use Cases for Marketing

Low-code development isn't just about building apps faster; it's about unlocking a new level of marketing agility. Here are three key ways low code can revolutionise your marketing approach.

### 👏 Building Engaging Customer Experiences

Today's customers crave personalised experiences that resonate with their unique needs and interests. **Low code** empowers you to create these experiences with ease in the form of:

- Personalised experiences
- Interactive content
- Gamified loyalty programmes
- Omnichannel marketing

By providing interactive experiences, low-code empowers you to forge deeper connections with your audience, leading to increased engagement, **improved conversion rates**, and ultimately, happier customers.

![77% of organisations are already utilising low code development tools. (source: Forrester)](https://rhapsody.ams3.digitaloceanspaces.com/684b464ac88ed1d17b2e7ea6e22a300f.png)
_77% of organisations are already utilising low code development tools. (source: Forrester)_

### ⛏ Streamlining Marketing Operations

Let's face it, repetitive tasks can bog down even the most efficient marketing team. But we have a cure for that: it’s called **low-code automation**. It allows you to automate even the most complex processes, for example: 

- Campaign management
- Centralised data management
- Automated reports

By automating these tasks, low code empowers marketing teams to operate more efficiently and focus their energy on high-impact activities.

![Organisations adopting a low code development strategy can expect an average ROI of 450% within three years (Source: IDC).](https://rhapsody.ams3.digitaloceanspaces.com/34821c3b7b6ea30fe9192c52cc4d78fa.png)
_Organisations adopting a low code development strategy can expect an average ROI of 450% within three years (Source: IDC)._

### 🦾 Building High-Converting Websites Without IT Bottlenecks

Traditionally, there can be a disconnect between marketing and IT teams when it comes to building marketing tools. **Marketing may have great ideas, but development resources may be limited**. Low-code bridges this gap by allowing for:

- A/B testing and optimisation
- Content management freedom
- Smooth integration with the existing toolstack 

By removing IT dependency and streamlining the website development process, low-code empowers marketing teams to take full control of their online presence.

💡 **Client FAQ**
```
🧔‍♂️: I already have a development team. Why should I use your low code services?

Great question! Low code lets your marketing team build websites faster, freeing up your developers for complex projects. 
Plus, our team has marketing expertise to design websites that convert. 

We build marketing machines, not just websites.
```
## Best Low Code Examples From Real Clients

## Low Code Example in Retail: Lidl GB Boosts Magazine Reach with Digital Edition

**Problem**: [Lidl GB](https://www.rhapsodymedia.com/our-work/lidl-gb), a major retail chain, wanted to **boost the reach and engagement** of its seasonal print magazine by offering readers a digital companion. However, it didn't want a simple online replica; it was looking for an interactive experience that complemented the print edition.

**Solution**: We proposed leveraging [Ceros](https://www.rhapsodymedia.com/technology/ceros-experience), a **no-code platform** that allowed us to create a digital magazine with additional features like:

- Real-time updates
- Targeted content
- Valuable analytics

![Low Code Example in Retail: Lidl GB Boosts Magazine Reach with Digital Edition](https://rhapsody.ams3.digitaloceanspaces.com/c185657babf1f68909c25753e9178f8a.png)

**Results**: The Lidl GB digital magazine proved to be a success with: 

- **Increased reach**: Thousands of viewers consulted each digital edition, with the September 2022 edition receiving over **504,000 opens**.
- **Enhanced engagement**: Dwell time for the Christmas edition reached an impressive **1 minute 14 seconds**, showcasing reader interest during a key retail season.
- **Omnichannel data-driven optimisation**: Analytics revealed mobile-first usage, allowing for a focus on mobile optimisation. Lidl GB could also leverage these **insights to improve the print magazine**.

 ![Low Code Example in Retail: Lidl GB Boosts Magazine Reach with Digital Edition](https://rhapsody.ams3.digitaloceanspaces.com/842adb61c7ef763acce5858da893819b.png)

>👉 See this low-code example [here](https://www.rhapsodymedia.com/our-work/lidl-gb?utm_source=blog&utm_medium=article&utm_campaign=low-code)

## An Enterprise Low Code Example: Sage Rebrands Customer Journey with Interactive Experiences

**Problem**: [Sage](https://www.rhapsodymedia.com/our-work/sage), a global software company, revamped its brand in 2022 and needed to update its Sage Advice platform experiences to match the new look and feel. 
Additionally, it required interactive **experiences, accessibility across platforms, and localisation** for various regions. All this within tight deadlines.

![An Enterprise Low-Code Example: Sage Rebrands Customer Journey with Interactive Experiences](https://rhapsody.ams3.digitaloceanspaces.com/57e6d08d825979653d4941616d618e28.png)

**Solution**: We leveraged [Ceros](https://www.rhapsodymedia.com/technology/ceros-experience), a no-code platform, to efficiently update existing experiences and create new ones while ensuring accessibility features were implemented.

**Results**: We delivered over **20 rebranded experiences within 6 months**, exceeding expectations and becoming Sage's preferred partner.

![An Enterprise Low Code Example: Sage Rebrands Customer Journey with Interactive Experiences](https://rhapsody.ams3.digitaloceanspaces.com/f25fe2f52bca75402a8ca39c6c8afaf7.png)

>👉 See this low-code example [here](https://www.rhapsodymedia.com/our-work/sage?utm_source=blog&utm_medium=article&utm_campaign=low-code)

## A Low Code Example of a Digital Experience for Le Mans

**Problem**: We wanted to create an engaging experience celebrating the 50th anniversary of Richard Attwood's victory in the gruelling 24 Hours of Le Mans race. The challenge was to effectively convey the story of this remarkable feat and ensure it received the recognition it deserves decades later.

**Solution**: Rhapsody collaborated with **Porsche UK** to source rare footage and photos, transporting viewers back to the heart of the race. 

An exclusive interview with Attwood added a personal touch. 

![A Low-Code Example of a Digital Experience for Le Mans](https://rhapsody.ams3.digitaloceanspaces.com/6871e39456cd6944fc3fa7734d77f532.png)

**Results**: The project culminated in a fully interactive storytelling website packed with engaging content. Here are the key highlights:

- **Engaging design elements**: Striking visuals, clickable enlargements, and "sticker-style" details inspired by the Porsche 917 brought the story to life.
- Bespoke social media integration: A unique CGI Instagram filter added a fun and interactive layer, engaging fans on Instagram.
- **An exclusive interview**: David Lillywhite, a renowned motorsport journalist, conducted an in-depth interview with Attwood, providing a firsthand account of the victory.

![A Low-Code Example of a Digital Experience for Le Mans](https://rhapsody.ams3.digitaloceanspaces.com/ffc8fdc02b257642688a5614a57dadfe.png)

>👉 See this low-code example [here](https://www.rhapsodymedia.com/our-work/le-mans-70?utm_source=blog&utm_medium=article&utm_campaign=low-code) 

## A Low Code Example in Fashion: A Seamless Digital Showcase for YNAP's Luxury Watches

**Problem**: Yoox Net-A-Porter ([YNAP](https://www.rhapsodymedia.com/our-work/watches-and-wonders)), a luxury e-commerce retailer, partnered with Watches & Wonders, a prestigious watch trade show. However, the pandemic posed challenges to the traditional in-person experience. 

Rhapsody, YNAP's long-time collaborator, needed to create a captivating digital solution.

![A Low-Code Example in Fashion: A Seamless Digital Showcase for YNAP's Luxury Watches](https://rhapsody.ams3.digitaloceanspaces.com/d2c263a8ed4a211f06f667ea11bed327.png)

**Solution**: Leveraging our experience with YNAP and expertise in **low-code development**, we built a user-friendly digital experience for both desktop and mobile using Ceros.

**Results**: The resulting digital showcase effectively positioned YNAP as **the main e-commerce partner** for Watches & Wonders. 

Here are the key features:
- A seamless user journey 
- Engaging content
- A high-end digital experience 

![A Low-Code Example in Fashion: A Seamless Digital Showcase for YNAP's Luxury Watches](https://rhapsody.ams3.digitaloceanspaces.com/12e3248048c6ec915698423ecf30da33.png)

>👉 See this low-code example [here](https://www.rhapsodymedia.com/our-work/watches-and-wonders?utm_source=blog&utm_medium=article&utm_campaign=low-code)

## Low Code in FMCG – Burger King Serves Up Sustainability With an Engaging Microsite

**Problem**: Burger King wanted to showcase its sustainability efforts – the "Good Charter" – in a way that resonated with modern, environmentally conscious consumers. This initiative needed to align with its newly launched global [branding](https://www.rhapsodymedia.com/strategy/branding).

**Solution**: We partnered with Burger King to create a microsite using Ceros, a low-code platform. This microsite effectively balanced storytelling with informative content about sustainability. 

![Low Code in FMCG – Burger King Serves Up Sustainability With an Engaging Microsite](https://rhapsody.ams3.digitaloceanspaces.com/294b9778f098b8e83be435ae160180c6.png)

**Results**: The microsite became a "defining moment" in Burger King's story, allowing the company to communicate its sustainability efforts in a clear and engaging way. Here are the key takeaways:

- **Balanced communication**: The microsite successfully conveyed Burger King's sustainability efforts while remaining engaging for users.
- **Brand alignment**: It seamlessly matched Burger King's new visual identity, creating a cohesive brand experience.
- **Positive client feedback**: Timothy Love, Head of Digital at Burger King, praised the project as the "**most engaging CSR content**" they had encountered.

![Low Code in FMCG – Burger King Serves Up Sustainability With an Engaging Microsite](https://rhapsody.ams3.digitaloceanspaces.com/7a676911b36a996131be62d06b59c2db.png)

>👉 See this low-code example [here](https://www.rhapsodymedia.com/our-work/burger-king?utm_source=blog&utm_medium=article&utm_campaign=low-code) 

## Reimagining Content Creation: a Low-Code Refresh for Ceros Inspire

**Problem**: [Ceros](https://www.rhapsodymedia.com/our-work/ceros) was undergoing a major release which included a brand refresh and new product launches. This impacted the way their pre-built Ceros Inspire templates were used and their overall value proposition. 

Additionally, the existing templates were visually outdated.

![Reimagining Content Creation: a Low-Code Refresh for Ceros Inspire](https://rhapsody.ams3.digitaloceanspaces.com/26deb2fb9405635d34d983c1b81b585b.png)

**Solution**: We partnered with Ceros to create a new set of eight **fully designed desktop** and mobile templates. These templates focused on the most popular content formats for Ceros clients, including paginated presentations, brochures, informative and visually appealing marketing materials, product pages, and case studies.

**Results**: We created the new Ceros Inspire templates that addressed the challenges and leveraged the opportunities presented by Release 8:
- **Aligned with the brand identity**: The templates maintained visual and functional consistency with Ceros' updated brand identity.
- **Increased value proposition**: The new templates offered greater functionality and a wider range of use cases for Ceros users.
- **Improved user experience**: Prioritising usability made Ceros Inspire a more valuable resource for both designers and non-designers.

![Reimagining Content Creation: a Low-Code Refresh for Ceros Inspire](https://rhapsody.ams3.digitaloceanspaces.com/f67d562be8454f1cd4329ff78757b52c.png)

>👉 See this low-code example [here](https://www.rhapsodymedia.com/our-work/ceros?utm_source=blog&utm_medium=article&utm_campaign=low-code) 

## Is Low-Code Right for Your Marketing Team?

The low-code revolution is here to empower your marketing team. 

🤔 **Picture this:**
```
Low code can reduce application development time by up to 90% (Source: Kissflow)
```

If you want to: 

- reduce development costs, 
- improve team collaboration, 
- and scale your marketing efforts for real growth, 

then [contact us](https://www.rhapsodymedia.com/contact-us?utm_source=blog&utm_medium=article&utm_campaign=low_code_examples) to schedule **a free, no-obligation** consultation. We will help you to explore low-code solutions tailored to your marketing needs. 

6 Low Code Examples & Use Cases for CMOs and Brand Managers 

<br><br>
Do overflowing photo editing queues and missed deadlines sound all too familiar?

With the growing demand for e-commerce and social media content, businesses are struggling to keep up with the creation of high-quality product imagery.

Studies by McKinsey & Company suggest businesses can achieve **cost savings of 10-30%** by outsourcing certain functions such as photo editing services. 

**We know you can save even more.**

In this article, we'll explore how outsourcing [pre-press and retouching](https://www.rhapsodymedia.com/production/pre-press-and-retouching) with Rhapsody can alleviate your pain points, unlocking a new level of efficiency and growth for your business.

![53% of businesses outsource photo editing](https://rhapsody.ams3.digitaloceanspaces.com/b1195205f3448f58a105524a43f3ec0d.png)
_53% of businesses outsource photo editing. [source: Clutch]_ 

<br> 

### Give your eyes a break without missing out. 

<br>Enjoy the **audio version**:
<iframe class="murf-embed" width="560" height="102" src="https://murf.ai/embeds/index.html?embedId=lzjlf182" allowfullscreen title="Murf Embed Player" style="border: none;"></iframe> <script src="https://murf.ai/embeds/widget.js" ></script>


<br><br>

## The True Cost of In-House Photo Editing

Let's delve deeper and explore the true cost of maintaining an in-house professional photo retouching team.

**Salary:** According to Indeed, the average annual salary for a photo editor in the UK is around **£32,000**, and around **$52,000** in the US. This translates to roughly £2,667 or $4,333 per month, depending on the location.

**Software:** Professional editing software like Adobe Photoshop can cost around £15-25 (or $20-30) per month per licence.

**Training:** Ongoing training for your in-house team can cost anywhere from £400 to £1,600 (or $500 to $2,000) per year depending on the course.

**Equipment:** High-performance computers suitable for photo editing in the UK range from **£1,200 to £3,200** and require upgrades every few years. Prices are similar in the US.

![outsource photo editing services ](https://rhapsody.ams3.digitaloceanspaces.com/75308b598f98783477a003b39f48c67e.png)

>👉 [Contact us for a personalised plan](https://www.rhapsodymedia.com/contact-us?utm_source=blog&utm_medium=article&utm_campaign=outsourcing-photo-editing)

While salaries are a significant expense that comes with **in-house photo editing**, several other hidden expenses can quickly add up and erode your profit margins. 

Here's a breakdown of the key **hidden costs** to consider if you don't outsource photo editing services:

**Time Investment:** Managing an in-house photo editing team takes time and diverts resources away from core marketing or e-commerce activities.

**Payroll Taxes:** Employer payroll taxes are an additional cost on top of base salaries.

**Industry Conferences:** Sending editors to industry conferences can be valuable, but adds to the overall training budget.

**Editing Tools:** Additional equipment like graphics tablets and colour calibration tools add to the hardware costs.

**Lost-Opportunity Costs:** When your team is bogged down with photo editing, it limits their ability to take on other creative projects that could drive growth for your business.

## Thinking About Cutting Costs in Your E-Commerce Division? You Can Save up to 20% on Retouching

Rhapsody can help you **recover ROI** on maintenance costs and slash in-house retouching costs by an average of **10-20%**. 

**Here's why it makes sense:** 
```
you can free up your team, scale faster, and unlock predictable budgeting.
```

To calculate your savings, simply input company-specific data:
- Average time per image
- Number of current full-time employees
- Maximum and minimum images processed per month
- Peak activity months

![photo editing services uk ](https://rhapsody.ams3.digitaloceanspaces.com/378aa53a591182c90a6147cc7ed05db7.png)

>👉 [Contact us for a personalised plan](https://www.rhapsodymedia.com/contact-us?utm_source=blog&utm_medium=article&utm_campaign=outsourcing-photo-editing)

## Beyond Cost Savings: The Untapped Advantages of Photo Editing Services

While cost savings are a compelling reason to consider outsourcing photo editing, the true benefits extend far beyond the financial aspects. 

Here's a deeper look at the additional advantages that will empower your business:

**Quality & Consistency:** At Rhapsody, we employ highly skilled editors with diverse expertise. This ensures consistently high-quality results that elevate your brand image across all your visual content. We also provide clients with ecommerce photo editing services in UK. 

**Reduced Management Overhead:** Managing an in-house photo editing team requires time and resources. Outsourcing with Rhapsody eliminates the need for recruitment, training, and day-to-day supervision.

**Scalability and Flexibility:**  Outsourcing photo editing with Rhapsody allows you to seamlessly scale your editing capacity up or down based on seasonal fluctuations or project demands. You will no longer face overstaffing during peak periods or underutilised teams during slower times when you outsource photo editing services. 

![photo editing services uk ](https://rhapsody.ams3.digitaloceanspaces.com/bf9aa6ca6eff56673fd309323ab21945.png)
_93% of online shoppers consider high-quality product images to be a crucial factor influencing their buying decisions. [source: Key Medium]_

## Case Study: How N Brown Group Streamlined Its Workflow and Reduced Costs by Over 35% with Outsourced Photo Editing

Limited by a fixed team size, outdated workflows, and a lack of scalability, the N Brown Group struggled to keep pace with the dynamic demands of the digital retail industry. 

It needed a solution that could:
- Update outdated workloads
- Optimise cost
- Improve speed to market

![outsource photo editing services ](https://rhapsody.ams3.digitaloceanspaces.com/3d0ba3ef416e4fb5692d71926a3755c0.png)

**The Results: Measurable Improvements and a Long-Term Partnership**

The impact of outsourcing photo editing to Rhapsody is clear. With our professional photo editing services UK we managed to: 

**Reduced Speed to Market and Costs by over 35%:** The N Brown Group achieved a significant reduction (over 35%) in **both speed to market and overall costs.**

**Increased Efficiency:** Streamlined processes have led to a more efficient workflow.

**Enhanced Brand Consistency:** A dedicated team ensures consistent high-quality editing, elevating N Brown's brand image across all its channels. 

![professional photo editing services uk](https://rhapsody.ams3.digitaloceanspaces.com/f5f422eeb09d67ec2fa50a0e39c0babc.png)


>👉 See full case study [here](https://www.rhapsodymedia.com/our-work/n-brown?utm_source=blog&utm_medium=article&utm_campaign=outsourcing-photo-editing) 

## Are you unsure as to how much retouching is costing your business?

The true cost savings of photo retouching services might surprise you.

But don't just take our word for it. 

See the potential cost savings for your business with our free ROI Calculator. [Contact us](https://www.rhapsodymedia.com/contact-us?utm_source=blog&utm_medium=article&utm_campaign=outsourcing-photo-editing) to calculate your savings. 


How Outsourcing Photo Editing Could Save You More Than You Think (With a Free ROI Calculator)

Netflix, Amazon, and Reddit are reshaping their businesses to adapt to evolving consumer behaviours. Netflix is expanding beyond streaming with a strategic push into gaming. Amazon is revolutionising [e-commerce](https://www.rhapsodymedia.com/blog/how-much-does-e-commerce-website-cost-2024?utm_source=organic&utm_medium=blog&utm_campaign=blog-post-rqc7) shopping by integrating its platform with social media giants TikTok and Pinterest. Meanwhile, Reddit is exploring new revenue streams through increased advertising and potential premium [content](https://www.rhapsodymedia.com/production/copywriting?utm_source=organic&utm_medium=blog&utm_campaign=blog-post-rqc7) offerings. These industry leaders are setting the standard for innovation and adaptability in the digital age.

<br><br>
## Cut 1/3: Why is Netflix Building a Gaming Empire? 

![gamification-Netflix](https://rhapsody.ams3.digitaloceanspaces.com/27ca8880007f68ee4b183f8b97e2e547.jpg)
_Source: Unsplash_

🚀 Netflix is diving headfirst into the gaming world, but unlike its usual content strategy, it's staying tight-lipped about results. However, early signs and its focus on interactive storytelling and enhanced [UX](https://www.rhapsodymedia.com/design/user-experience-design-ux?utm_source=organic&utm_medium=blog&utm_campaign=blog-post-rqc7) hint at a promising future.

**Key takeaways:**
- Netflix is treating gaming like a new international market, iterating based on user data.
- The company has released over 100 games and has another 80 in development.
- Early successes include Grand Theft Auto remakes and games based on popular shows like "Stranger Things" and "Too Hot to Handle."
- Netflix is prioritising narrative-driven games linked to its reality shows through the "Netflix Stories" app.
- Cloud gaming is being tested, allowing users to play on their TVs within the Netflix app.
Despite a growing library, discoverability remains a challenge within the Netflix TV [app](https://www.rhapsodymedia.com/development/mobile-apps?utm_source=organic&utm_medium=blog&utm_campaign=blog-post-rqc7).

**Action items for You:**

- **Explore the potential of interactive storytelling**: Consider how your brand can leverage narrative-driven experiences to engage audiences.
- **Prioritise mobile**: Given the success of Netflix's mobile gaming strategy, explore mobile-first gaming opportunities for your brand.
- **Consider partnerships**: Collaborate with gaming studios or influencers to accelerate your entry into the gaming market.

Source: [FastCompany](https://www.fastcompany.com/91167859/netflix-video-game-strategy-comes-into-focus)

<br><br>
## Cut 2/3: Amazon Integrates with TikTok & Pinterest

![social-commerce](https://rhapsody.ams3.digitaloceanspaces.com/d13a699847c934645b51104da42d887d.jpg)
_Source: Unsplash_

🚀  Amazon is expanding its reach by allowing users to purchase directly from ads on TikTok and Pinterest. This move highlights the growing importance of social [e-commerce](https://www.rhapsodymedia.com/blog/how-are-brands-using-no-code-e-commerce-for-success?utm_source=organic&utm_medium=blog&utm_campaign=blog-post-rqc7) and offers valuable insights for marketers.

**Key takeaways:**
- **Seamless Shopping Experience:** Users can now purchase products directly from Amazon ads on TikTok and Pinterest without leaving the platform.
- **Social Commerce Boost:** This integration is a significant step forward for social commerce, where platforms and not brand websites become direct channels for e-commerce transactions.
- **Enhanced User Convenience:** Linking social media profiles to Amazon accounts provides real-time product information, pricing, and delivery details, streamlining the shopping process.
- **Expanded Reach for Amazon**: By partnering with TikTok and Pinterest, Amazon gains access to a wider audience and increases its visibility on popular social media platforms.
- **Potential for Increased Sales**: The integration could lead to higher conversion rates as users can make purchases impulsively while browsing their favourite social media platforms.
- **Data-Driven Insights:** Both Amazon and the social media platforms can collect valuable data on consumer behaviour and preferences, enabling targeted advertising and product recommendations.

**Action items for You:**

- **Develop a social commerce strategy:** Explore opportunities to integrate shopping features within your brand's social media presence.
- **Invest in social media advertising:** Consider utilising targeted advertising on platforms like TikTok and Pinterest to reach potential customers.
- **Optimise mobile shopping experience:** Ensure your website and online store are mobile-friendly and optimised for quick purchases.

Source: [Bloomberg](https://www.bloomberg.com/news/articles/2024-08-08/amazon-deals-let-shoppers-buy-products-on-tiktok-pinterest)

<br><br>
## Cut 3/3: Reddit Expanding Ad Reach and Exploring Paid Content

![reddit-ads](https://rhapsody.ams3.digitaloceanspaces.com/9cfaec0aff50060eb132fd2393fa0053.jpg)
_Source: Unsplash_

🚀 Reddit, aiming to boost profitability, is considering new monetization strategies. The platform plans to increase ad placements, enhance search capabilities, and potentially introduce paywalled content.

**Key takeaways:**
- **Ad revenue growth:** Reddit is focused on increasing ad revenue by expanding ad placements, including within comments and search results.
- **Improved search functionality:** The platform is investing in [AI-powered](https://www.rhapsodymedia.com/blog/ai-powered-marketing-your-guide?utm_source=organic&utm_medium=blog&utm_campaign=blog-post-rqc7) search to enhance user experience and create new ad opportunities.
- **Potential paywalls:** Reddit is exploring the possibility of paywalled content, particularly for exclusive communities and features.
- **User backlash**: Reddit's recent changes, including API fee increases and ad policy updates, have caused user discontent.

**Action items for You:**
- **Leverage Reddit for Market Research:** Reddit's communities offer invaluable insights into consumer opinions, trends, and preferences, providing a rich source of market research data.
- **Explore Paid Partnerships:** Consider partnering with popular Redditors or communities to reach a targeted audience and build brand credibility.
- **Monitor User Sentiment:** Given the potential for user backlash to Reddit's changes, marketers should closely monitor sentiment and adjust their strategies accordingly.

Source: [ArsTechnica](https://arstechnica.com/gadgets/2024/08/reddit-mulls-showing-ads-in-more-places-paywalled-subreddits/?utm_source=tldrnewsletter)

<br><br>
Do you need a supportive partner in helping you achieve **your marketing goals**?
Rhapsody Media is a creative content agency from London, UK
<br>
Read our [reviews](https://clutch.co/profile/rhapsody#reviews) and [Contact Us](https://www.rhapsodymedia.com/contact-us?utm_source=blog&utm_medium=article&utm_campaign=quick_cuts_July1&utm_content=footer)
<br>
<script type="text/javascript" src="https://widget.clutch.co/static/js/widget.js"></script> <div class="clutch-widget" data-url="https://widget.clutch.co" data-widget-type="12" data-height="375" data-nofollow="true" data-expandifr="true" data-scale="100" data-scale="100" data-primary-color="#ff5722" data-secondary-color="#ff5722" data-reviews="275089,269719,269178,269073,269069,268764,268750,268743,268741,268534,266080,268813" data-clutchcompany-id="1277609"></div>
<br>

Rhapsody's Quick Cuts #7: How Netflix, Amazon, and Reddit Are Redefining Their Industries

This week's Quick Cuts dives into key updates for creators and consumers alike, with a focus on user engagement and valuable content. We explore Threads' new features, Google's August 2024 core update and the underconsumption core trend. 


<br><br>
## Cut 1/3: Threads is levelling up with new features

![Rhapsody's Quick Cuts #8: Google Search's Core Update and Threads' Latest Features](https://rhapsody.ams3.digitaloceanspaces.com/182ad3f8f7cc5c4f5af258f77dcafd4d.jpg)
_Source: Unsplash_

🚀 Meta's text-based [app](https://www.rhapsodymedia.com/development/mobile-apps) just dropped some major updates: analytics, post scheduling, and drafts. This means better insights, more control, and easier content planning for users and creators alike.

**Key takeaways:**

- Threads added analytics to its platform, allowing users to track key performance metrics like view counts, interaction insights, follower growth, and audience demographics.
- The increased focus on features suggests Meta's commitment to the platform, which has 200 million monthly active users.
- Threads only needs to attract a small portion of active users from other platforms (like the 20% who actively post on X) to be successful, as a large percentage of users are passive consumers.

**Action items for You:**

- Consider creating engaging [content](https://www.rhapsodymedia.com/production/copywriting) specifically for the Threads format, focusing on text-based conversations.
- Explore potential partnerships with influencers or communities already active on Threads.

Source: [Socialmedia Today](https://www.socialmediatoday.com/news/threads-announces-analytics-adds-draft-scheduling/724428/)

<br><br>
## Cut 2/3: Google's August 2024 Core Update

![Rhapsody's Quick Cuts #8: Google Search's Core Update and Threads' Latest Features](https://rhapsody.ams3.digitaloceanspaces.com/e7f3fdc1492079f8d95acc1607a19bce.jpg)
_Source: Unsplash_

🚀  Google's latest core update aims to improve search results by prioritising high-quality, user-centric content.

**Key takeaways:**
- **Google's Ongoing Commitment to Quality**: The update reinforces Google's dedication to providing users with the most relevant and helpful search results.
- **Support for Diverse Content Creators**: The update aims to showcase a wider range of websites, including smaller and independent ones.
- **Gradual Algorithm Adjustments**: Google's approach involves continuous refinement of its search algorithms based on user feedback and website performance.

**Action items for You:**

- **Be Patient**: Google's core updates take time to fully roll out and for their impact to be evident. Avoid making drastic changes to your website based on short-term fluctuations.
- **Create High-Quality Content**: Develop content that is informative, engaging, and original. Avoid producing content solely for SEO purposes.
- **Focus on Long-Term Strategy**: Rather than chasing quick wins, invest in building a strong foundation of high-quality content and user experience.

Source: [Google](https://developers.google.com/search/blog/2024/08/august-2024-core-update?utm_source=tldrmarketing)

<br><br>
## Cut 3/3: “The underconsumption core” trend takes hold on TikTok

![Rhapsody's Quick Cuts #8: Google Search's Core Update and Threads' Latest Features](https://rhapsody.ams3.digitaloceanspaces.com/1131671f13e97d0d591307655fd9be3b.jpg)
_Source: Unsplash_

🚀 A new trend, dubbed "underconsumption core," is gaining traction on TikTok, challenging traditional consumer behaviour. This movement encourages individuals to buy less, spend less, and focus on experiences over material possessions.

**Key takeaways:**
- **Mindful Spending**: The trend promotes conscious consumption and prioritising needs over wants.
- **Focus on Minimalism**: The "underconsumption core" trend encourages people to reduce spending, buy less, and prioritise saving.
- **DIY and Repurposing**: Influencers showcase how to create products, reuse items, and adopt a minimalist lifestyle.

**Action items for You:**

- **Highlight Product Longevity**: Emphasise the durability and long-term value of products to appeal to consumers seeking quality over quantity.
- **Create Content Focused on Experiences**: Shift marketing efforts towards experiences rather than material possessions to align with the trend's emphasis on mindful consumption.
- **Educate Consumers**: Create content that empowers consumers to make informed purchasing decisions and highlights the financial benefits of mindful spending.
- **Offer Repair and Refurbishment Services**: Provide options for customers to extend the life of products, demonstrating commitment to sustainability and reduced consumption.

Source: [Under30CEO](https://www.under30ceo.com/tiktoks-underconsumption-core-trend-explained/?utm_source=tldrmarketing)

<br><br>
Do you need a supportive partner in helping you achieve **your marketing goals**?
Rhapsody Media is a creative content agency from London, UK
<br>
Read our [reviews](https://clutch.co/profile/rhapsody#reviews) and [Contact Us](https://www.rhapsodymedia.com/contact-us?utm_source=blog&utm_medium=article&utm_campaign=quick_cuts_July1&utm_content=footer)
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<br>

Rhapsody's Quick Cuts #8: Google Search's Core Update and Threads' Latest Features

<br><br>
With over 2.14 billion online shoppers worldwide and e-commerce sales expected to surpass $6 trillion by 2024, businesses are relentlessly trying to capture consumer attention. Traditional digital marketing strategies, such as SEO and PPC advertising, have become the cornerstone of many [e-commerce sites](https://www.rhapsodymedia.com/blog/how-much-does-e-commerce-website-cost-2024). 

However, with so many businesses using SEO and PPC, these methods are becoming less effective. As a result, **companies need to look beyond traditional approaches** to stand out and grow.

In this article, you'll discover six unconventional yet effective **e-commerce digital marketing strategies** to break through the noise and achieve sustainable growth.

<br> 

### Give your eyes a break without missing out. 

<br>Enjoy the **audio version**:
<iframe class="murf-embed" width="560" height="102" src="https://murf.ai/embeds/index.html?embedId=m06o6qsl" allowfullscreen title="Murf Embed Player" style="border: none;"></iframe> <script src="https://murf.ai/embeds/widget.js" ></script>


<br><br>

## 1. Delving Deeper: Using Psychographics for Targeted E-commerce Marketing

In digital marketing for e-commerce, personalisation has traditionally been based on demographic data: age, gender, location, and income. While this information provides a foundational understanding of target audiences, **it fails to capture the full spectrum** of consumer behaviour. 

**💡 Picture this:**
```
By incorporating psychographics, businesses can create hyper-personalised experiences that resonate on a more profound level, ultimately driving engagement and conversions.
```
### The Power of Psychographics in Digital Marketing (With Examples)

Psychographics extend beyond the surface level to reveal the underlying psychological factors influencing consumer behaviour:

**🫶 Values:** Core beliefs or standards that guide an individual's behaviour and decision-making. 

**For example:** A person who values sustainability may prefer eco-friendly products and companies that practise ethical sourcing.

**👋 Desires:** The wants or wishes that motivate individuals to seek specific products, experiences, or outcomes.

**For example:** Someone with a desire for adventure might be drawn to travel experiences and outdoor activities.

By tapping into these dimensions, you can develop a more nuanced and effective **digital marketing strategy for e-commerce**, leading to more meaningful interactions and loyalty.

**💡 Q&A with our Expert**

_[Ramesh](https://www.linkedin.com/in/patelrb/), with your extensive experience in e-commerce, what are some of the most underutilised marketing strategies that businesses often overlook?_

![ecommerce-digital-marketing-strategy-insights](https://rhapsody.ams3.digitaloceanspaces.com/cbad88507bf3a03ae0628f8fef6ff60a.png)

### How To Use Psychographics in an E-commerce Digital Marketing Strategy?

To effectively integrate psychographics into your digital marketing strategy for e-commerce, you could:

**Use surveys and questionnaires**: Use detailed surveys to gather information about customers' values, motivations, and interests.

**Create psychographic profiles**: Develop detailed profiles that combine demographic and psychographic data for more precise targeting.

**Use segmentation based on psychographics**: Group customers into segments such as "health-conscious buyers," "eco-friendly shoppers," or "technology enthusiasts."

If you're unsure where to start with psychographics, we can help you develop a comprehensive strategy. [Contact us](https://www.rhapsodymedia.com/contact-us?utm_source=organic&utm_medium=blog&utm_campaign=ecommerce-digital-marketing-strategy-best-tactics) for a non-binding consultation.

## 2. The Untapped Potential of Voice Search: Optimise for How People Speak

As digital assistants like Amazon Alexa, Google Assistant, and Apple's Siri become more integrated into daily life, voice search is rapidly gaining traction. This shift is transforming how consumers search for products and information online, making it imperative for e-commerce businesses to adapt their digital marketing strategies accordingly. 

![Globally, 30% of internet users between the ages of 16 and 64 utilise voice assistants on a weekly basis](https://rhapsody.ams3.digitaloceanspaces.com/1b0e0c7fb623a3da8727f51490a3517e.png)
_Globally, 30% of internet users between the ages of 16 and 64 utilise voice assistants on a weekly basis (source: DataReportal)._

In the US alone, 98 million people use a smart speaker in their household in 2024 (Edison Research). This trend shows the growing importance of voice search in the realm of e-commerce digital marketing strategies.

### Optimising for Natural Language Queries

Voice search queries differ significantly from traditional text searches. They are typically longer and more conversational, reflecting how people naturally speak. 

```
For instance, instead of typing "best budget smartphone 2024," a user might ask, "What is the best budget smartphone for 2024?". 
```

**Use long-tail keywords**: Long-tail keywords are more specific and typically longer than traditional keywords. They capture the essence of conversational search queries. 

**Incorporate natural language**: Write content in a natural, conversational tone. This approach not only improves voice search optimisation but also enhances readability and user engagement. Product descriptions, FAQs, and blog posts should reflect how people naturally ask questions and seek information.

**Create FAQ pages**: Frequently Asked Questions (FAQ) pages are particularly effective for voice search optimisation. These pages should address common queries using natural language. For example, "How do I set up a smart home system?" or "What are the top features of the latest iPhone?"

**Leverage structured data**: Implementing structured data (schema markup) helps search engines understand and index content more effectively. This can improve the chances of appearing in voice search results and featured snippets, which are often the source of answers provided by digital assistants.

As voice search continues to grow, businesses that adapt to this trend will be well-positioned to capture the attention and loyalty of modern consumers, making it **one of the best digital marketing strategies for e-commerce** in today's market.

## 3. The Rise of Micro-Influencers: Authenticity Reigns Supreme

Micro-influencers have emerged as a powerful force. Unlike macro-influencers with massive followings, micro-influencers have smaller, niche audiences that they engage with on a deeper level. 

These influencers typically have between 1,000 to 10,000 followers, but their engagement rates often surpass those of larger influencers. Their content resonates more authentically with their audience, creating a trusted connection that e-commerce brands can leverage.

Markerly found that micro-influencers have up to **60% higher engagement rates** compared to macro-influencers. These statistics underscore the potential of micro-influencers in driving meaningful interactions and influencing purchasing decisions.

**💡 Picture this:**
```
82% of consumers are highly likely to follow a recommendation made by a micro-influencer (source: Experticity)
```

## 4. Embrace Conversational Marketing: Power Up Your Customer Service

By leveraging tools such as live chat, chatbots, and messaging apps, businesses can engage with customers in real-time to provide immediate assistance and foster stronger relationships. This shift towards conversational marketing reflects a broader trend where consumers expect instant, personalised interactions with brands.

### Proactive Customer Service 

One of the key benefits of conversational marketing is the ability to provide proactive customer service. By addressing customer concerns and guiding buying decisions in real-time, you can significantly improve customer satisfaction and loyalty. Proactive customer service means anticipating your customers’ needs and reaching out to offer assistance before they even ask for it. This approach can drastically reduce cart abandonment rates and increase sales.

For instance, chatbots can handle frequently asked questions, provide product recommendations based on the customer’s browsing history, and assist with the checkout process. This not only speeds up response times but also ensures that customers receive consistent, accurate information. 

**💡 Q&A with our Expert**

_[Ramesh](https://www.linkedin.com/in/patelrb/), what advice would you give to e-commerce businesses looking to break through the noise and achieve success in today's competitive market?_

![ecommerce-digital-marketing-strategy-insights](https://rhapsody.ams3.digitaloceanspaces.com/a220a8bf04e49b632463ea4d66edc021.png)


## 5. Visual Storytelling: Captivate Your Audience With User-Generated Content (UGC)

Consumers are increasingly sceptical of traditional advertising. They seek authenticity and genuine experiences from the brands they support. UGC, which showcases real customers using and loving products, provides this authenticity. 

![90% of shoppers state that user-generated content significantly impacts their purchasing decisions, surpassing all other marketing methods](https://rhapsody.ams3.digitaloceanspaces.com/88670d805abac2d44dd84dc959fadac7.png)
_90% of shoppers state that user-generated content significantly impacts their purchasing decisions, surpassing all other marketing methods (source: TurnTo)._

UGC resonates because it reflects real-life usage and satisfaction, making it highly relatable. When potential customers see others enjoying a product, they are more likely to trust the brand and feel confident in their purchase decisions. This makes UGC a powerful tool in any digital marketing strategy for e-commerce.

### Strategies for Integrating UGC

- **Social media campaigns:** Social media platforms are ideal for showcasing UGC. Brands can run campaigns encouraging customers to share their experiences using a branded hashtag. 
- **Competitions and incentives:** Competitions are an effective way to encourage UGC. Offering prizes for the best user-generated photo or video can motivate customers to participate. This strategy not only boosts engagement but also provides high-quality content that the brand can repurpose in its marketing efforts.
- **Feature UGC on product pages**: Displaying UGC on product pages can enhance the shopping experience by providing real-life examples of how products look and perform. Photos and videos from satisfied customers can help answer potential buyers' questions and reduce purchase hesitation.
- **Testimonials and reviews**: Integrating customer testimonials and reviews into marketing materials adds a layer of credibility. Video testimonials, in particular, can be very persuasive as they convey emotion and authenticity more effectively than written reviews.

All industries can benefit from UGC. Here’s the real-life example of the Bioindustry Association taking advantage of this strategy.

[multi channel campaign example education](https://rhapsody.ams3.digitaloceanspaces.com/27fbb1735c32ba01b43ca9d178db4d3d.mp4)

>👉  See the full story [here](https://www.rhapsodymedia.com/our-work/bioindustry-association-bia) 

## 6. Embrace Augmented Reality (AR) and Virtual Reality (VR): Reimagine the Shopping Experience


By integrating AR and VR into your digital marketing strategies, you can provide customers with engaging, realistic experiences that bridge the gap between online and offline shopping. Let’s dive in to the most commonly used features of AR and VR in the e-commerce space: 

### Virtual Try-On Features

Virtual try-on features are becoming increasingly popular in the fashion and beauty industries. By using AR, customers can visualise how clothes, accessories, or even makeup will look on them without physically trying them on. This technology uses the camera on a customer’s device to superimpose products onto their image in real-time, providing a realistic preview.

![40% of shoppers are willing to pay more for a product if they can experience it through AR. (source: infosys BPM) ](https://rhapsody.ams3.digitaloceanspaces.com/673a79631b02d3dd79d45199cff942b6.png)
_40% of shoppers are willing to pay more for a product if they can experience it through AR. (source: infosys BPM)_ 

### Shop While You Watch: Live Shows

Zara, the global fashion retailer, has successfully implemented AR and VR technologies in its digital marketing strategy. In China, Zara’s live streams, which feature virtual try-ons and immersive experiences, have become immensely popular. 

Customers can participate in live shows, interact with products, and make purchases in real-time. This innovative approach not only boosts engagement but also drives sales by creating a dynamic and interactive shopping experience.

![Shop While You Watch: Live Shows](https://rhapsody.ams3.digitaloceanspaces.com/df248030cdc499d7d3c0deb466fc03f6.png)

>👉  See our full case study on live shopping experiences [here](https://www.rhapsodymedia.com/our-work/divid)

### 360° Product Tours

360° product tours are another powerful application of AR and VR in e-commerce. These tours allow customers to explore products from every angle, offering them a more detailed and comprehensive view than static images. 

For example, an online furniture store can use VR to let customers virtually place a couch in their living room, helping them to see how it fits with their existing décor. 

This level of interaction builds confidence in the purchase decision, enhancing customer satisfaction and reducing returns.

### The Impact of AR and VR on Customer Engagement and Sales

The integration of AR and VR into e-commerce digital marketing strategies has shown significant positive impacts on customer engagement and sales. Studies show that 61% of consumers favour retailers that offer AR experiences, and 71% indicated they would shop more frequently if AR was available (source: Reydar). 

[Google Art and Culture VR museum ](ams3.digitaloceanspaces.com/rhapsody/16c6a9a08f4ecd5dca152ba72d48094d.mp4)

>👉  See our full case study [here](https://www.rhapsodymedia.com/our-work/google)

## Stay Ahead of the Curve: Even More E-commerce Trends to Watch

E-commerce never stops changing, new trends are emerging every day. Here are a few already proven strategies to watch. 

**💡 Q&A with our Expert**

_[Ramesh](https://www.linkedin.com/in/patelrb/), what emerging technologies or trends do you see having the biggest impact on future e-commerce marketing strategies?_

![ecommerce-digital-marketing-strategy-expert-insight](https://rhapsody.ams3.digitaloceanspaces.com/34e9051b091dcd845e6b3a524b37a6f3.png)

**👛 Shoppable videos**: Shoppable videos are transforming the way consumers interact with brands. By integrating purchasing functionality directly into video content, brands can offer a seamless shopping experience that drives engagement and conversions.

**Example**: A fashion brand might create a lookbook video during which viewers can click on items being worn by models to purchase them directly from the video.

**🤖 Blockchain for transparent supply chains**: Blockchain technology offers supply chain transparency and traceability, something which is becoming increasingly important to consumers who are concerned about the origins and ethics of their purchases. Blockchain can reassure customers about the authenticity and ethical sourcing of products.

**Example**: A medical retailer might use blockchain to provide detailed information about the journey of a product, enhancing trust and loyalty among consumers.

**💸 Subscription-based models**: Subscription-based e-commerce models are gaining traction across various industries, offering convenience and cost savings to consumers while ensuring steady revenue streams for businesses. These models can include curated boxes, replenishment services, and access to exclusive content or products.

**Example**: A health and wellness brand might offer monthly subscription boxes with curated products based on the customer's personal preferences and health goals.

Looking forward, the key to remaining an e-commerce leader lies in an unwavering commitment to innovation and adaptability. By fostering a mindset that values experimentation and flexibility, you can navigate the complexities of the digital marketplace and seize opportunities that others might overlook.

## Let Us Help Your E-Commerce Thrive

Maximising these strategies can be challenging, especially with limited resources. Rhapsody, **a full-stack marketing agency**, can be your partner in achieving success. We offer flexible, scalable solutions tailored to your needs and budget.

[Contact us today](https://www.rhapsodymedia.com/contact-us?utm_source=organic&utm_medium=blog&utm_campaign=ecommerce-digital-marketing-strategy-best-tactics) for a non-binding consultation and discover how we can help you elevate your e-commerce marketing and achieve sustainable growth.


Mind Over Marketing: 6 Untapped Tactics for an Ecommerce Digital Marketing Strategy

<br><br>
Today the likes of Amazon and Apple shape user expectations and financial services cannot afford to lag in UX design. 

Improving **fintech UX can boost** a company’s conversion rate by up to **83%**. 

Here’s how to turn missed opportunities into success stories.

<br> 

### Give your eyes a break without missing out. 

<br>Enjoy the **audio version**:
<iframe class="murf-embed" width="560" height="102" src="https://murf.ai/embeds/index.html?embedId=m0wa2nnp" allowfullscreen title="Murf Embed Player" style="border: none;"></iframe> <script src="https://murf.ai/embeds/widget.js" ></script>


<br><br>

## The Frustrated User: A Story of Missed Opportunities in Fintech UX Design

John, a small business owner, is scrambling to pay his taxes before the midnight deadline. He logs into his bank’s app, hoping to quickly transfer the necessary funds. 

As the clock ticks closer to midnight, John’s anxiety mounts. The app’s interface is cluttered and unintuitive, forcing him to click through multiple screens to find the transfer option. 

**Halfway through, the app freezes**, forcing him to start over. After several attempts, John finally completes the transaction – just minutes before the deadline. 

**Exhausted, he wonders:**

```
🧔‍♂️: Why something so simple had to be so complicated?
```

John’s story is all too familiar to many users who have encountered the challenges of navigating traditional banking apps. **83% of consumers believe that a seamless user experience across all devices is essential.**

According to Forbes, **88% of users are less likely to come back** if the digital experience is too difficult or frustrating. In the financial services industry, this can represent millions in lost revenue as customers seek out more user-friendly alternatives.

![70% percent of people who permanently stop using an app do so because it's too slow. source: Techreport](https://rhapsody.ams3.digitaloceanspaces.com/e3a8317243dbf3bceda26b020f4b4827.png)
_70% percent of people who permanently stop using an app do so because it's too slow. source: Techreport_ 

### UX in Financial Services: Benefits and ROI

As fintech [UX design](https://www.rhapsodymedia.com/design/user-experience-design-ux) sets new standards for what customers expect in terms of convenience, speed, and personalisation, improving UX is no longer about keeping up – it’s about staying relevant. 

Financial services can fix broken user experiences, streamline financial processes, and significantly boost customer satisfaction, loyalty, and overall [return on investment (ROI)](https://www.rhapsodymedia.com/blog/ux-audit-the-roi-positive-investment-for-a-website) by switching to intuitive UX design.

### Streamlining Financial Processes for Enhanced Customer Satisfaction with UX

One of the primary goals of [UX design for financial services](https://www.rhapsodymedia.com/our-work?service=all&subService=all&sector=financial-service) is to **streamline complex financial processes**. Traditional banking apps often suffer from convoluted navigation, outdated interfaces, and unnecessary steps that frustrate users. 

In contrast, effective **fintech UX** design focuses on simplifying the process, making it more accessible and user-friendly.

**A practical example:** 

Consider the process of applying for a loan through a traditional bank. Typically, this involves filling out lengthy forms, submitting various documents, and waiting for approval – all of which can be time-consuming and stressful for the user. 

Fintech companies have revolutionised this process by creating [user interfaces](https://www.rhapsodymedia.com/design/user-interface-design-ui) that allow customers to **apply for loans in just a few clicks**, using automated data analysis to speed up approvals. The result is a more streamlined experience that reduces friction and increases customer satisfaction.

![The standard ROI of US design is 9,900%](https://rhapsody.ams3.digitaloceanspaces.com/6e1395068f013b0d734fd32c10b8beb0.png)
_The standard ROI of US design is 9,900% (source: Forrester)_

## Building Trust and User Loyalty With the Right UX 

Trust is the cornerstone of any financial relationship, and UX design plays a pivotal role in establishing and maintaining this trust. **Fintech UX design prioritises clarity**, transparency, and ease of use to build and reinforce confidence.

A prime example of this is the use of clear, concise language and straightforward navigation in **financial services app UX**. Fintech companies like [Rello](https://www.rhapsodymedia.com/our-work/rello) and [AWSM bank](https://www.rhapsodymedia.com/our-work/awsm-bank) excel in creating interfaces that are not only visually appealing but also intuitive and easy to navigate. These apps guide users through complex tasks with minimal confusion, reinforcing trust and reducing the likelihood of errors.

**Fintech UX trends** show that companies that invest in security-focused UX design – such as multi-factor authentication, real-time alerts, and easy access to customer support – are more likely to build long-term user loyalty.

Trust built through exceptional UX design **is not just about avoiding mistakes**; it’s about creating a positive, consistent experience that keeps users coming back. This loyalty translates into higher customer lifetime value, directly impacting the ROI of UX in financial services.

![75% of users determine a company’s trustworthiness by its website design. source: Medium](https://rhapsody.ams3.digitaloceanspaces.com/71554f22524c89a1cc2a5057dc386d1c.png)
_75% of users determine a company’s trustworthiness by its website design. source: Medium_

## Personalisation and Tailored User Experiences in Fintech and Banking

Today, users are accustomed to personalised experiences in everything from social media to online shopping. **Financial services are no exception.** Fintech UX design focuses on creating tailored experiences that cater to individual user needs, preferences, and behaviours.

From a financial perspective, the ROI of UX in fintech is significantly enhanced by personalisation. 

**Picture this:**
```
According to a study by McKinsey, personalised experiences can generate a 20% increase in customer satisfaction and a 10-15% boost in revenue. 
```

This demonstrates that investing in **fintech UX research and development is not just a cost** – it’s a strategic choice that pays off in the form of increased user engagement, satisfaction, and ultimately, revenue growth.

One notable fintech UX case study is that of [Olive](https://www.rhapsodymedia.com/our-work/olive), a personal finance management tool that leverages data analytics to provide users with personalised financial advice. By analysing spending habits, income, and financial goals, Olive offers tailored recommendations on budgeting, saving, and investing. This level of personalisation not only enhances user satisfaction but also **deepens user engagement**, making the app an indispensable tool for managing personal finances.

Personalisation in fintech UX goes **beyond just offering relevant content** – it’s about anticipating user needs and delivering solutions proactively. For example, fintech apps like Robinhood use machine learning algorithms to suggest investment opportunities based on user behaviour and market trends. This proactive approach not only adds value to the [user experience](https://www.rhapsodymedia.com/design/user-experience-design-ux) but also fosters a sense of empowerment and control, which is critical in building user trust and loyalty.

## Best UX Fintech Examples
As the demand for intuitive, secure, and personalised financial services continues to grow, the role of UX design in fintech will only become more critical. For companies looking to stay ahead of the curve, investing in top-tier UX design agencies for banking and fintech is not only advisable, it’s essential for long-term success.

### Democratising Financial Planning Through Innovative Fintech UX Design 

**Problem:** Olive identified a major gap in financial services: high-quality financial planning was mostly accessible to the wealthy. To address this, Olive aimed to create an app that provides **premium financial guidance** at an affordable price for everyone.

![Democratising Financial Planning Through Innovative Fintech UX Design](https://rhapsody.ams3.digitaloceanspaces.com/2ec6fc88aeaeeda520d686e9768fee64.png)

**Solution:** Partnering with Rhapsody, Olive launched a one-week design sprint to **develop a prototype app**. The focus was on user-centric features like medium- and long-term planning, daily cash flow management, and easy integration with Open Banking APIs.

**Result:** The outcome was a sleek, tested prototype with an intuitive onboarding process, a comprehensive dashboard for managing finances, and unique chat features linking users with expert financial coaches. This app was ready for investor presentations and **set a new benchmark** in accessible financial planning.

![Democratising Financial Planning Through Innovative Fintech UX Design](https://rhapsody.ams3.digitaloceanspaces.com/b442c356a0121d6a5e6f8fa969db6fc1.png)

>👉 See this fintech UX example [here](https://www.rhapsodymedia.com/our-work/olive)

### Enhancing Traditional Banking Through Streamlined UX Design

**Problem:** Traditional banks are losing ground to new, agile challenger banks that offer **advanced features and faster updates**. AWSM Bank needed to boost its app’s user engagement to stay competitive.

![Enhancing Traditional Banking Through Streamlined UX Design](https://rhapsody.ams3.digitaloceanspaces.com/2db663fc24a1e747202402655a6957e9.png)

**Solution:** Rhapsody tackled this by simplifying the app’s design. We made it easier to navigate with **clear menus and simple gestures**. We also cut down on unnecessary information and lengthy terms and conditions, focusing only on what users need right after they create an account.

**Result:** The result? An innovative app that helps families manage their money better. AWSM Bank’s new app allows parents and teens to learn about finances, make payments, and see the benefits of investing – **all with a smooth, user-friendly experience.**

![Enhancing Traditional Banking Through Streamlined UX Design](https://rhapsody.ams3.digitaloceanspaces.com/5f8571f36f8e5d245300169a8ec133e8.png)

>👉 See this fintech UX example [here](https://www.rhapsodymedia.com/our-work/awsm-bank)

### Revitalising Internal Communications With Engaging Fintech UX and Animations

**Problem:** Brewin Dolphin, a top wealth management firm with offices across the UK, Ireland, and the Channel Islands needed to make its Business Continuity Plans **more engaging for employees**.

![Revitalising Internal Communications With Engaging Fintech UX and Animations](https://rhapsody.ams3.digitaloceanspaces.com/f1687da8c7b0007975549b37cf70f537.png)

**Solution:** Rhapsody’s solution was to use animations to bring these plans to life. We created three short, animated videos that demonstrated key procedures. This involved **scripting, storyboarding, visual design, and coordinating voiceovers**, all while sticking to Brewin Dolphin’s brand guidelines.

**Result:** The result was a set of lively and effective videos. These animations became the **most-watched safety materials at Brewin Dolphin**, showing how storytelling can make internal communications much more engaging.

![Revitalising Internal Communications With Engaging Fintech UX and Animations](https://rhapsody.ams3.digitaloceanspaces.com/95178567954eea81817ac63781d3ac80.png)

>👉 See this fintech UX example [here](https://www.rhapsodymedia.com/our-work/brewin-dolphin)

### Simplifying the Home-Buying Process With Interactive Design and UX

**Problem:** Moving house can be incredibly stressful and Rello aims to make this process smoother. The company wanted to **clearly explain the roles of buyers**, sellers, estate agents, and solicitors, and show how they interact throughout the home-buying journey. It turned to Rhapsody for help.

![Simplifying the Home-Buying Process With Interactive Design and UX](https://rhapsody.ams3.digitaloceanspaces.com/3218e6fe44bd91d354fac5aec8697e91.png)

**Solution:** Rhapsody's solution was to design a unique, mobile-friendly UI that maps out the entire home-buying process – **from listing a home to closing the deal and getting the keys**. We drew inspiration from Gantt charts to create a visual chain that is easy to follow on both desktop and mobile.

**Result:** The result is an innovative, interactive tool that simplifies and tracks the home-buying process. Rello’s new app provides a **clear, engaging way for users to navigate the complexities of moving house**, making the experience far less daunting.

![Simplifying the Home-Buying Process With Interactive Design and UX](https://rhapsody.ams3.digitaloceanspaces.com/94eb27502a8f10e16df0118533aff8e0.png)

>👉 See this fintech UX example [here](https://www.rhapsodymedia.com/our-work/rello)

## Measuring the ROI of UX Design in Financial Services

Investing in UX design isn’t just about creating a pleasing interface; it’s about building a product that delivers **real value and drives success** in the competitive financial services sector. Here’s how to make sure you're not wasting your investment.

### Beyond Aesthetics: Quantifying the Value of UX

Fintech UX design goes far beyond mere visual appeal. It encompasses functionality, user satisfaction, and operational efficiency, all of which are crucial for a product’s success in the competitive financial services landscape. To quantify the value of UX, we must look at **tangible metrics** that reflect its impact on business performance.

**1. Conversion Rate Optimisation (CRO):**

One of the most direct measures of UX effectiveness is its impact on conversion rates. For financial services apps, this could mean **higher rates of account sign-ups, loan applications, or transaction completions**. UX design can streamline the user journey, reduce friction points, and improve overall conversion rates. For instance, a fintech app that simplifies its onboarding process could see a significant increase in user registrations.

**2. Customer Retention and Churn Rates:** 

UX plays a pivotal role in customer retention. A well-designed fintech interface that prioritises ease of use and accessibility can foster greater user loyalty. For example, reducing the complexity of a financial app’s navigation can **decrease the likelihood of users abandoning the app** or switching to a competitor.

**3. User Satisfaction and Net Promoter Score (NPS):** 

User satisfaction can be directly linked to the quality of UX design. Fintech firms can track user satisfaction through surveys and NPS scores. A high NPS indicates that **users are not only satisfied** but are also likely to recommend the service to others. This metric reflects the success of UX improvements in creating a positive user experience.

**4. Error Rates and Support Costs:** 

A well-designed UX minimises user errors and reduces the need for customer support. Tracking error rates and support tickets can provide insights into the effectiveness of UX design. For instance, a financial services app that reduces the frequency of user errors can **lower support costs** and improve overall efficiency.

**5. Time on Task and User Efficiency:** 

UX design affects how quickly and efficiently users can complete tasks. For financial services apps, this could involve **tracking the time it takes users to perform specific actions**, such as transferring funds or checking account balances. A reduction in task completion time can indicate a more intuitive and efficient design.

![86% of customers are willing to pay more just for a better customer experience. source: Forbes](https://rhapsody.ams3.digitaloceanspaces.com/4fd20bbf2a7da696d20f2f650f65e242.png)
_86% of customers are willing to pay more just for a better customer experience. source: Forbes_

## Rhapsody – a UX Design Agency for Banking and Fintech

Rhapsody’s approach to UX design is not just about creating functional interfaces; it’s about crafting a narrative that resonates with users on a deeper level. We infuse each design with a narrative that guides users through their financial journey. This narrative-driven approach not only simplifies complex processes but also fosters an emotional connection with users.

A a UX design company, our impact extends beyond **individual touchpoints**; we create a cohesive experience ecosystem that ensures consistency across all forms of user interaction. 

This holistic approach guarantees that users encounter a **consistent brand experience**, whether they’re checking their account balance on a smartphone or analysing investments on a tablet.

Leverage our expertise in fintech UX. [Contact us](https://www.rhapsodymedia.com/contact-us?utm_source=blog&utm_medium=article&utm_campaign=fintech_ux) to schedule a free, no-obligation consultation and UX audit. 


How Fintech UX Design Can Fix Broken User Experiences (With Examples)

<br><br>
A study by the Journal of Marketing Research revealed that visually appealing food images can evoke positive emotions like happiness, excitement, and satisfaction, ultimately influencing purchasing decisions.

This article will explore the crucial role of **professional food photography and styling** in building strong brand identities and connecting with consumers on an emotional level. 

We'll delve into the art of food styling, the business side of food photography, and real-world examples of successful campaigns.

<br> 

### Give your eyes a break without missing out. 

<br>Enjoy the **audio version**:
<iframe class="murf-embed" width="560" height="102" src="https://murf.ai/embeds/index.html?embedId=m0xjjkwb" allowfullscreen title="Murf Embed Player" style="border: none;"></iframe> <script src="https://murf.ai/embeds/widget.js" ></script>


<br><br>

## The Role of Professional Food Photography in Brand Strategy

### The Visual Impact on Consumer Perception

High-quality food photography plays a pivotal role in shaping consumer perception and influencing purchasing decisions. Consumers are more likely to associate visually appealing food images with positive emotions (like happiness, excitement, and satisfaction).
This emotional connection can create a strong affinity for a brand and increase brand loyalty.

Moreover, visually appealing food [photography](https://www.rhapsodymedia.com/production/photography) can enhance a product’s perceived quality and freshness. Consumers often judge the quality of food based on its visual appearance

![Food photography branding](https://rhapsody.ams3.digitaloceanspaces.com/28299136561c37240d532a4bd22a7894.png)
_Unique and visually striking food photography can help a brand stand out from competitors and increase brand recall. (International Journal of Food Science & Technology)_

Additionally, research suggests that consumers are more likely to perceive food as being more flavourful, satisfying, and enjoyable when presented in a visually appealing manner. The well-executed presentation of a product can create a sense of anticipation and desire, increasing the likelihood of it being chosen over competitors.

### Differentiating Your Brand in a Saturated Market

By investing in high-quality visuals, you can create a unique and memorable brand identity.

For example, consider a farm-to-table restaurant that uses its photography to highlight the freshness and sustainability of its ingredients. By showcasing the natural beauty of its food, this restaurant can create a strong emotional connection with consumers who value ethical and environmentally conscious practices.

Similarly, a luxury food brand might opt for opulent settings and high-end tableware in its photography to convey its premium positioning. By carefully crafting its visuals, this brand can establish itself as a leader in its category.

![Professional Food Photography and Styling Services](https://rhapsody.ams3.digitaloceanspaces.com/89c49e56e14bfd1fc7d619a669519803.png)

### Aligning Photography With Brand Identity

Consistency in food photography is essential for building a cohesive brand identity. The visuals should align with the brand's overall message, values, and target audience. 

Maintaining consistency across all marketing channels – including websites, social media, advertising campaigns, and menus – can reinforce your brand's identity and create a strong impression on consumers.

![high quality food photography](https://rhapsody.ams3.digitaloceanspaces.com/97347acefb607bed79ec03387f4cf9f5.png)
_Consumers perceive food brands with high-quality photography as more trustworthy and reputable. (Food Quality and Preference)_

## The Art of Food Styling: Techniques and Considerations

### Understanding Food Styling Basics

Food styling is a meticulous art that involves arranging and preparing food to create visually appealing images. It's not just about making food look delicious; it's about telling a story through visuals.

**Essential techniques include:**
- **Plating:** The arrangement of food on a plate or surface to create a visually pleasing composition.
- **Prop styling:** Using props, such as tableware, linen, and backgrounds, to enhance the overall aesthetic of the image.
- **Lighting:** Controlling the direction, intensity, and quality of light to create desired effects, such as highlighting textures or creating a specific mood.
- **Texture:** Combining different textures – such as smooth or rough – to create visual interest and depth.
- **Colour theory:** Understanding how colours interact and complement each other to create a harmonious and visually appealing image.

![food images positive emotions](https://rhapsody.ams3.digitaloceanspaces.com/0bcd26a14aeddd85b54f72bb34a05718.png)
_Consumers are more likely to associate visually appealing food images with positive emotions (like happiness, excitement, and satisfaction). (Journal of Marketing Research)_

### Food Styling for Different Mediums

Food styling techniques can vary depending on the medium for which the image is intended. For example:

- **Print media**: Images for print publications often require higher resolution and may involve more complex styling techniques due to the limitations of print.
- **Digital media**: Images for websites and social media can be more dynamic and interactive, allowing for elements like animation or video.
- **Social media**: Food photography for social media platforms often emphasises visual appeal and engagement, requiring a more visually striking and shareable aesthetic.

### Tailoring Photography and Styling to the Brand's Target Audience

Tips for customising visual content to resonate with specific demographics:

- **Consider age and cultural preferences:** Different age groups and cultures may have varying tastes and preferences when it comes to food and presentation.
- **Think about lifestyle and values:** Tailor your visuals to reflect the lifestyle and values of your target audience. For example, if your target audience is health-conscious, you might focus on showcasing fresh, wholesome ingredients.
- **Use storytelling techniques:** Create a narrative through your visuals, telling a story that resonates with your target audience. This could involve using props, lighting, or composition to convey a specific message or emotion.
- **Pay attention to colour psychology:** Different colours can evoke different emotions and associations. Choose colours that align with your brand's personality and resonate with your target audience.

![Understanding Food Styling Basics](https://rhapsody.ams3.digitaloceanspaces.com/3e99b04648aa63016848768ac4ff3f68.png)
_Consumers are more likely to perceive food as being more flavourful, satisfying, and enjoyable when presented in a visually appealing manner. (The Impact of Visual Cues on Food Perception and Consumption)_

## Evaluating the ROI of Professional Food Photography

Measuring the return on investment (ROI) of professional food photography can be challenging, but businesses need to justify their spending. Here are some key metrics and KPIs that CMOs and brand managers should track:

- **Website traffic**: Monitor increases in website traffic and user engagement after launching a new visual campaign.
- **Social media engagement**: Track metrics such as likes, shares, comments, and followers on social media platforms to measure the impact of your visuals.
- **Conversions**: Analyse your website or online store’s conversion rate to see if there's a correlation with a change in visuals.
- **Brand awareness**: Conduct surveys or market research to assess any changes in brand awareness and recognition after implementing a new visual strategy.
- **Sales**: Track sales data to determine if there's a direct correlation between visually appealing content and increased revenue.

## Case Study: Remote Food Photography for a US-Based Lifestyle Magazine

**Problem**

In 2022, accelerate360 sought a new food photography partner to meet the demands of its two magazines. The US-based media company required high-quality images for six to ten recipes delivered weekly. 

![Case Study: Remote Food Photography for a US-Based Lifestyle Magazine](https://rhapsody.ams3.digitaloceanspaces.com/ad037a6dd5daa7b15740d45453e19687.png)

**Solution**

Rhapsody established a collaborative process with accelerate360's recipe developer, photo editor, and editor-in-chief. 
Each week, we produce images for a variety of sweet and savoury recipes, conducting remote photography sessions at our Warsaw studio twice a week.

**Results**
- Time spent on remote sessions: 3-4 hours per week
- Number of recipes photographed: 6-10 per week
- Number of photography sessions: 2 per week

![Case Study: Remote Food Photography for a US-Based Lifestyle Magazine](https://rhapsody.ams3.digitaloceanspaces.com/5f0d778d8a290655d1ebe65e3eab0ec0.png)

## Tailored Food Photography for Your Brand

At Rhapsody, we specialise in delivering high-quality food visuals that capture the essence of your brand and engage your audience. Let's create food photography that leaves a lasting impression.

[Contact us](https://www.rhapsodymedia.com/contact-us?utm_source=blog&utm_medium=article&utm_campaign=food_photography) today for a no-obligation consultation and discover how we can help you capture your food's essence and drive sales.


Professional Food Photography and Styling: Tools, ROI and Behind The Scenes

This week, we're diving into three trending topics that are shaking up the marketing world: the persistence of "blanding" in logo design, Facebook's ambitious redesign to win over Gen Z, and Google's loosening grip on the search advertising market. Let's get started!

<br><br>
## Cut 1/3: Can Facebook win Gen Z? 
_Source: TechCrunch_

![Can Facebook win Gen Z? ](https://rhapsody.ams3.digitaloceanspaces.com/c6bcbdfeefa0943013c2cbe5da299f1e.jpg)
_Photo: Unsplash_

🚀 Facing a declining user base and an aging demographic, Facebook is rolling out a major [redesign](https://www.rhapsodymedia.com/blog/why-brand-refresh-is-a-soul-search) to attract younger users. The platform is shifting its focus from a friend-centric social network to a hub for local community information, entertainment, and interest-based connections.

- A new "Local" tab aggregates content from Marketplace, Groups, and Events, highlighting nearby activities, items for sale, and community recommendations.
- An "Explore" tab, similar to Pinterest and Lemon8, offers personalized recommendations for entertainment and niche interests.
- Facebook Groups are enhanced with an AI-powered feature that helps members find answers to common questions.


**Action items for You:**

- Leverage the "Local" tab to promote local deals and offerings.
- Utilize the "Explore" tab to reach new audiences interested in your niche.
- Utilize AI comment summaries to quickly understand the sentiment and key takeaways from discussions


## Cut 2 /3: Google's Search Dominance Under Threat
_Source: The Wall Street Journal_

![Google's Search Dominance Under Threat](https://rhapsody.ams3.digitaloceanspaces.com/a49a370236a7d0f97872e1594447d137.jpg)
_Photo: Unsplash_

🚀 For the first time in years, Google's iron grip on the lucrative search advertising market is showing signs of weakness. The rise of AI-powered search, social video platforms, and e-commerce giants is forcing Google to defend its turf.

- AI-powered search engines like Perplexity are introducing ads within their AI-generated answers, offering a new way for brands to reach users.
- TikTok, with its massive user base and strong engagement, is now allowing brands to target ads based on user search queries.
- Amazon's growing dominance in e-commerce is diverting search ad spending away from Google.


**Action items for You:**

- Experiment with advertising on AI-powered search platforms to reach users actively seeking information.
- Optimize your content to appear in AI-generated answers and summaries.
- Diversify your search ad strategy to include platforms like Amazon and Bing. 

## Cut 3/3: Blanding: Is Minimalism Still King in Branding?
_Source: Marketing Brew_ 

![Blanding: Is Minimalism Still King in Branding?](https://rhapsody.ams3.digitaloceanspaces.com/978ae9190e47b957bc2152c0d8940b59.jpg)

🚀 While some brands are bucking the trend, the minimalist approach to logo design, often called "blanding," remains a dominant force. But is it time for a change in your [branding strategy](https://www.rhapsodymedia.com/strategy/branding)?

- PayPal's recent [rebrand](https://www.rhapsodymedia.com/blog/why-brand-refresh-is-a-soul-search), featuring a flat black wordmark, has sparked debate about the prevalence of blanding.
- The move reflects a broader trend among legacy brands to simplify their logos for digital optimization and a modern aesthetic.
- While many established brands embrace minimalism, some newer companies are opting for more distinctive and expressive logos.
- Cash App, for example, uses vibrant illustrations to stand out in the financial services sector.

**Action items for You:**

- Be prepared to adapt your logo strategy to stay relevant and resonate with your target audience.
- Test different logo variations to gauge consumer perception.

<br><br>
Do you need a supportive partner in helping you achieve **your marketing goals**?
Rhapsody Media is a creative content agency from London, UK
<br>
Read our [reviews](https://clutch.co/profile/rhapsody#reviews) and [Contact Us](https://www.rhapsodymedia.com/contact-us?utm_source=blog&utm_medium=article&utm_campaign=quick_cuts_July1&utm_content=footer)
<br>
<script type="text/javascript" src="https://widget.clutch.co/static/js/widget.js"></script> <div class="clutch-widget" data-url="https://widget.clutch.co" data-widget-type="12" data-height="375" data-nofollow="true" data-expandifr="true" data-scale="100" data-scale="100" data-primary-color="#ff5722" data-secondary-color="#ff5722" data-reviews="275089,269719,269178,269073,269069,268764,268750,268743,268741,268534,266080,268813" data-clutchcompany-id="1277609"></div>
<br>

Quick Cuts #14: ”Blanding" trend, Facebook's Gen Z redesign, and Google market share decline

<br><br>
Cast your mind back to the bustling 1980s – a time when shoulder pads were all the rage, music flowed from vinyl records, and the unmistakable aroma of fresh ink signalled the birth of a new publication. 

Back then, we were immersed in the world of printing, meticulously crafting materials that captured imaginations and informed minds. 

We were part of an industry that turned words and images into tangible works of art, revelling in the tactile experience of ink on paper.

But as the world turned and technology advanced, so did we.

Fast forward to today, and we've evolved from our roots in traditional printing into fully embracing the digital age. We've navigated every innovation, from the dawn of desktop publishing to the rise of the internet, always striving to stay ahead. Now, we're exploring the exciting realm of artificial intelligence, eager to see where this next chapter takes us.

**Fancy a sneak peek at the future of publishing with AI?**

We've been working on something quite special – a new AI platform specifically designed for publishers like you. And here's the best bit: we're offering you exclusive early access!

Join us for a free breakfast briefing on **Wednesday, 16th October, from 9:00 to 11:00 AM**, where we'll introduce **[Engine 2.0](https://www.rhapsodymedia.com/technology/engine)**, our new AI-powered publishing platform that could well change the way we all think about content creation.

![From Ink and Paper to AI Frontiers: Our Journey into the Future of Publishing](https://rhapsody.ams3.digitaloceanspaces.com/6d342847b41c3aec8eadd94ed914e07d.png)

## What To Expect:

- **Insightful presentations** from our leadership team, including CEO [Andy Berg](https://www.rhapsodymedia.com/our-team/andy-berg), COO [Dave Bibby](https://www.rhapsodymedia.com/our-team/dave-bibby), and Chief Digital Officer [Sean Miller](https://www.rhapsodymedia.com/our-team/sean-miller).
- A **live demo** of [Engine 2.0](https://www.rhapsodymedia.com/technology/engine), showing how AI can streamline workflows and enhance creativity.
- **Networking opportunities** with fellow publishers, editors, and CTOs who share a passion for the future of publishing.

## Who Should Attend?

This briefing is ideal if you're an editor, publisher, CTO, or decision-maker who:
- Isn't afraid to explore the future of AI in publishing.
- Wants to stay ahead of the curve.
- Loves a good breakfast. (Who doesn't?)

![From Ink and Paper to AI Frontiers: Our Journey into the Future of Publishing](https://rhapsody.ams3.digitaloceanspaces.com/b538c18f3e438784c4943772f498df2f.png)

## How To Register?

Spots are limited, and this event is exclusively for [PPA members](https://ppa.co.uk/events/breakfast-briefing-reinventing-publishing-the-impact-of-ai-on-content-generation). Don't miss out on this chance to be among the first to experience what could be the future of publishing.

[Click here to register now for free!](https://latest.ppa.co.uk/p/7I2N-82S/breakfast-briefing-reinventing-publishing-the-impact-of-ai-on-content-generation)

### Meet the Speakers:

**Andy Berg, Group CEO**: A leader who isn't afraid to question the status quo.

**Dave Bibby, Group COO**: A publishing industry veteran with a keen interest in innovation.

**Sean Miller, Chief Digital Officer**: The tech enthusiast who's working to make AI accessible to everyone.

![From Ink and Paper to AI Frontiers: Our Journey into the Future of Publishing](https://rhapsody.ams3.digitaloceanspaces.com/19b82ccefea69d0a8f2670bacab1bd7d.png)

Join us and be part of the next chapter in our story – a story that's as much about the future as it is about our shared heritage. 

Let's see where the future of publishing takes us together.

[Click here to register now for free!](https://latest.ppa.co.uk/p/7I2N-82S/breakfast-briefing-reinventing-publishing-the-impact-of-ai-on-content-generation)


From Ink and Paper to AI Frontiers: Our Journey into the Future of AI Publishing

Content Localisation: A Guide to Marketing Localisation With Examples

Accessibility Audit: The Essential Guide to Accessible Website

## How to build priceless brand connections online
**It can be challenging to build a product communication strategy that satisfies all needs. Nevertheless, as marketers, communicators or brand managers, we need to find the sweet spot between what consumers like and want, and what brands can actually deliver – especially in the digital era.**

Product stories are one of the ways we can communicate widely on a product and grow audience awareness. Ideally, the product narrative should cover different aspects of a product, like its functionalities, maintenance and special features. In the process, we should also aim to stimulate the audience and explore different content types. A compelling story is one of the greatest communication packages for a product, especially when paired with high quality assets. If you do it well, you’ll be able to conquer the world with your brand. 

## 5 product storytelling tips to boost your narrative

We believe it’s essential to focus on the key elements of product storytelling. We have therefore formulated five tips which you can apply right away to help prioritise your tasks and reach your goals faster.

- Make people the main focus of your product stories.
- Create excellent assets for your product.
- Prepare a great website and a compelling digital experience.
- Keep your messaging fresh and engaging.
- Repurpose content you already have.

Let’s take a closer look at each of these points.

## 1. Make people the main focus of your product stories.

You are probably keen to highlight how progressive or beautiful your product is. However, you need to remember that your target audience has a completely different focus point: prospects are centred on their own interests and needs, or those of the people in their close circle. You should therefore aim to highlight how your product can make their life easier or more fun, for example. By showing this through stories, posts and blog entries, your brand may suddenly find itself in the spotlight.

**Tip number 1**: Focus on the difference your product can make in people's lives. Showing live, relatable examples of what your product does for its users will help define the context and allow you to find new communication possibilities. No matter which kind of product narrative you go for, show the real value of your product and the solutions it offers. 

## 2. Create excellent assets for your product.

Consumers today expect intuitive, attractive and useful messaging right from the start. Everything that’s shared via digital channels reaches them almost right away. That’s why it’s important to provide stunning product imagery and video across all types of digital channels be that your own website, e-commerce platforms, industry magazines and marketplaces, you name it. Show the way a skirt swings, present a dish crowned with a cloud of steam – it’s within your power to present your product in a stimulating and compelling way.

**Tip number 2**: Great product assets are priceless. They create a unique world for your brand and invite your audiences to become a part of it. You will also need these assets for PR coverage, editorials, marketing materials and external partnerships. 

![A picture with various fashion products displayed on a black background.](https://rhapsody.ams3.digitaloceanspaces.com/05275960e2dcff24a0121f7946809538.png)

[See examples of product photography](https://www.rhapsodymedia.com/our-work/divid).

## 3. Prepare a great website and a compelling digital experience.

According to [surveys](https://www.tandfonline.com/doi/abs/10.1080/01449290500330448), it takes around 0,05 seconds for a person to form an opinion about a website. This shows just how fast we are in forming a judgement that will impact our decision to engage with a brand or product… or not. Think about the following:

- It’s important for users to find relevant and useful **product information** fast. They want to be able to understand the features and advantages of the particular product at a glance. Make sure you dedicate enough space on your website to crucial product information and descriptions. Consider including digital guides, FAQs and interactive manuals for your products.

- Internet users can **compare products online** in a matter of seconds. By reading the opinions of other people and reviews, they will form an opinion of the products they have shortlisted on their shopping list. For that reason comprehensive product descriptions and impressive visual materials are key elements in the marketing game. They are also crucial to the overall product storytelling process.

**Tip number 3**: Provide a great digital experience and useful information that will support your product. Create a stunning website. Make sure you provide functional descriptions, manuals and instructional presentations, and embrace interactive features. You can even use digital experiences to increase engagement and make things easier for your audiences. All of the aforementioned – including collecting granular data – is possible with the right website.

Here you can see an example of an [interactive solution that was developed for a coffee maker manufacturer](https://www.rhapsodymedia.com/blog/delonghis-digital-guide-to-coffee-machines). Thanks to digital storytelling, clear product information, comparisons and easy-to-apply tips, your audience will feel at ease with your brand.

![A picture showing a little orange MOKE car and a smartphone next to it. On the smartphone's screen we can see a mobile version of the MOKE website.](https://rhapsody.ams3.digitaloceanspaces.com/80dc7d12578b021bb09fe4c7e771f3d0.png)

## 4. Keep your message fresh and engaging.

How can you ensure your stories feel fresh, interesting and engaging over long periods of time? Mastering the art of storytelling includes identifying the tools and methods that make this possible.

- **Inspiration** - make your communication materials inspirational. People aspire to owning certain things and wish to live a certain type of lifestyle. By showing how your product helps achieve a desired lifestyle, you can help your brand accomplish its goals. 
- **Creators** - one great solution is to team up with individuals that have already succeeded in building a unique personal brand and their own storytelling style. Creators can provide a fantastic context for your product as they integrate it into their world. Influencer marketing and product placement may be a great way of embedding your product in a fitting environment.
- **Authenticity** - go for statements that are true to your brand and deliver a genuine message. If your brand claims to be sustainable, make sure you deliver on that promise. There’s a lot of responsibility when it comes to maintaining a brand’s image and building trust among audiences. Gen Z in particular is known for its interest in issues like the environment, diversity and inclusion.

**Tip number 4**: Keep your product stories engaging, fresh and relevant. Generate content that highlights the advantages of a product and inspires your audiences. Team up with creators who can create the right kind of context for your products. Above all, stay genuine at all times.

## 5. Repurpose content you already have.

Creating product communication materials can be very expensive and time consuming. Luckily, once you have produced brand assets and other types of content, you can use them many times. Think of creative ways to reuse assets from your existing content library. Start here:
- Are there stories that are worth **retelling**? 
- Can you identify a theme that will allow audiences to explore previously used content from a **new** point of view? 
- **Nostalgia** - everyone enjoys throwbacks to a certain decade or a specific product version from time to time. Can you tap into that?
- Maybe you can creatively **re-design** past materials to formulate completely new messages that are in tune with the times? Let creativity take the lead!

**Tip number 5**:  Be creative in the use of existing content. Photos, videos, copy and many other content types can be given a second life. Or even a third. You can also rework existing and give them a completely new form.

![A couple of smartphones showing a mobile version of Burger King's website, which was created with the use of repurposed content.](https://rhapsody.ams3.digitaloceanspaces.com/3973a85de38bfa4e2d1f97e762613f34.png)

Look at [examples of brands that decided to use existing content to tell their stories again](https://www.rhapsodymedia.com/our-work/burger-king). 

## Create great product stories
To summarise, content should be attractive, qualitative and enjoyable to consume. Everything that’s connected to the product should fall within the right context and be a part of a bigger story. So, how do we put all the parts of the puzzle together? One answer is to construct and tell product stories that  are in tune with the times and satisfy the audience’s needs. Monitor content that appears online, analyse it and stay up to date with the latest trends in your industry.

**Do you want to start this kind of project? Would you like to create some start-of-the-art digital content for your product or brand? Contact the team at Rhapsody - [digital marketing agency London](https://www.rhapsodymedia.com/). We work on concept creation and campaigns, and we also create tailor-made websites and digital experiences for our clients. In addition, our digital team will be more than happy to organise a workshop for you: brainstorm, create new solutions for your product or brand and test them during a dedicated [Design Sprint](https://www.rhapsodymedia.com/blog/prototype-better-products-and-services-thanks-to-a-design-sprint).**

**Got questions? Please don’t hesitate to [contact us.](mailto:yeswecan@rhapsodymedia.com)**


The art of product storytelling in a digital world

## Get ahead with the right university marketing strategy

**It is a real art to keep up with all the changes that influence higher education. The rapid development of digital media, evolving career trends and new technologies that can impact the professional world overnight are just some of the factors that universities now have to take into account. Many institutions therefore find it challenging to balance their messaging across different channels, choose the right marketing strategy and deliver content that is sought after.**

We believe that delivering a solid communication strategy that is aligned with trends and the audience’s expectations is one of the most important success factors. As an agency that has worked on various projects in the education sector, we have therefore decided to share some useful tips for creating an effective higher education marketing strategy. 

## Redefining higher education 

Traditionally, families aspired to send their children to renowned universities. After enrolling on a university course and several years of hard work, students would go on to get a degree. The knowledge they acquired and the teaching quality they received at a university was believed to have a huge influence on their future career and on other opportunities that would lead to high living standards.

This no longer seems to be the prevailing belief. Today’s candidates – many of whom are Gen Z – have a new way of thinking about their future. An academic degree isn’t necessarily the key to their dream career. According to a [survey](https://www.questionthequo.org/media/3954/qtq-survey-5-digital-report.pdf) conducted at the beginning of 2022, only 51 % of Gen Z were likely to consider a four-year degree. One of the reasons for this is that young people are more eager to combine education with work – they want to invest in skills rather than degrees and get hands-on experience as early as possible. 

![A symbolic picture of a student hat and a book that illustrates the statistics mentioned in the text.](https://rhapsody.ams3.digitaloceanspaces.com/e25e5db99c351a67dcb1d79bb51a7270.png)

What does this mean for universities? Today, the higher education landscape is much more complex than in previous decades. Let’s look at some of the common trends:

- Universities and other institutions have become more flexible and **digitised**. Thanks to digital platforms, students from all over the world can participate in their programmes – including on a remote basis. 

- **Lifelong learning** has become a global trend, fueled by the dynamic technological development of many industries: this has pushed the boundaries of studying and created a demand for new fields of study and more contemporary course offerings. These new courses are typically well promoted to attract new candidates and stand out from competitors.

- In recent years, the emergence of new fields has led to a demand for **new roles**. Only the most innovative and flexible institutions will be able to successfully deliver courses that will allow students to secure trailblazing jobs like prompt engineer (AI) or human-machine interface designer. Because of the way the professional world is changing, universities need to develop their course offering and are finding new areas to compete in.

- Candidates tend to belong to **Gen Z**. They are digital natives with mobile-first consumption habits when it comes to information. To communicate with them successfully, universities need to apply smart digital strategies, create high quality content and make use of channels like social media.  

- There are other candidates as well, ones who are aiming to complement their education or change their career path. MBAs and other types of postgraduate studies are a popular choice for mature candidates. As a result, establishments have to adopt a tailor-made approach to reach a **diverse audience**.

- As previously mentioned, higher education institutions are constantly being **challenged** by many different establishments that offer short and practical courses. As a result, the educational landscape has become richer, more diverse and harder to succeed in. Universities need to prove their worth in a much more competitive environment, which means their brand image needs to be stronger than ever before. Higher education marketing strategies play a huge role in achieving that.

All these trends have made higher education marketing strategies much more complicated. Attracting candidates and staying at the top of league tables requires a wide range of methods. These can cost a lot; however, there are also more affordable solutions. Let’s look at some examples of what can be done, especially on the digital front.

## A marketing strategy for higher education – the digital approach

Higher education institutions can be great places for marketers to leverage digital media and explore the power of imagination. When communicating with different age groups and global, diverse audiences, you can tap into your creative potential and apply it to digital spaces. 

First, it is worth starting with a thorough overview of your institution’s current situation. 
- Are there any activities that need immediate attention? 
- How is your communication strategy spread across different channels? 
- Is your messaging consistent and regular? 

By summarising your findings, you’ll be able to draw conclusions that will later determine the direction you’ll take. Don’t just settle for one channel or content type. For example, we typically think of social media formats as being great for short-form content, but they can also be used to your institution's advantage to help promote long-form content. Articles or blog posts will be helpful to prospective students as they explore the advantages of different course offerings or compare courses. Once you have produced this content, you can maximise its impact by sharing it on social media. 

![A symbolic picture showing 3 open laptops.](https://rhapsody.ams3.digitaloceanspaces.com/170c761f3bc9df54749c666d5d67f361.png)

There are many solutions. We will therefore highlight some of the channels that deserve your attention and give you some initial tips to optimise your communication materials.

### Do you have a high-quality, accessible and mobile-friendly website?

A website is often the first touch point for your audience. It is where potential candidates will form their first impression of your institution. As surveys have shown, as many as [98%](https://economictimes.indiatimes.com/small-biz/security-tech/technology/98-of-gen-z-now-own-a-smartphone/articleshow/61149113.cms?from=mdr) of Gen Z own a smartphone and use it as their primary “window to the world.” Taking this into consideration, you will probably want to make your organisation come across as modern and attractive, especially when viewed on a small screen. A mobile-first digital strategy is going to be the most effective. 

### Are you present on social media?

Social is a commonly used communication channel, especially by Gen Z. It is therefore a great tool for appearing in front of your target group on a daily basis. To do that successfully you need high-quality, well-designed promotional materials like videos, photos and infographics. Think of social media as a distribution channel for content such as blog posts or events. It’s a great solution for brand promotion and image building. You might consider using social media platforms like TikTok to get even closer to a young target group. Use it to showcase campus life, highlight unique programmes, and to promote your community, initiatives and values. It’s a great way to spread the word, support your team and develop your own communication style. Creating a social media strategy will help your university stay on top of its game.

### Do you have intuitive, interactive and easy-to-use informational materials?

Printed catalogues may no longer be the go-to source of information for your target group. Information such as course descriptions, accommodation details, admission requirements and key deadlines are crucial for your readers. This kind of information also needs to be updated in order to remain relevant and reliable. This type of content can be put online, in the form of a digital catalogue or an interactive guide. Think of making information easily available to those who access it from a smartphone and simple to manage from a publisher’s perspective. When it comes to higher education marketing it is extremely important to be both innovative and reliable.

### Do you have an easy-to-use application system and learning platform?

All candidate forms, submission pages and digital tools for applicants should be highly inclusive, safe and functional. The same goes for the platforms used by students to learn and exchange knowledge. Well-thought-out UX, UI and other advanced web solutions bring safety and high usability. Remember to make these kinds of experiences mobile-friendly.

There are many other aspects of your digital presence that can be taken into account. But let’s pause here, so you can ask yourself a few important questions: 

- Are you currently marketing your institution enough via **digital channels?** 
- In the world dominated by **digital media,** do you make good use of modern tools and platforms to achieve your digital potential? 
- Do you produce attractive **content** so as to build a strong online presence for your university and its brand? 
- Is your audience's **user experience** good or bad? Are your digital platforms useful, safe and **accessible**?

By answering these questions you and your team can establish a very thorough assessment of your current marketing activities. Next, you can define your organisation’s strengths, spot opportunities as well as identifying any potential risks and pain points. 

Now, look at all the areas that need immediate improvement and start a new journey towards an optimised online presence.

## Higher education marketing strategies that work for the digital age
### Getting a university degree – an investment with lifelong consequences

While applying for university, candidates are faced with one of the most important and consequential decisions of their lives. Their decision will shape their future career. It will dictate the type of environments they end up in and the type of experiences they have. When making this decision, candidates have expectations and plans, but also fears and moments of discouragement. Is it going to be worth it? Am I good enough to qualify for the programme? Am I going to be able to complete the course? Last but not least – is the financial investment going to pay off?

Ideally, you should address all those questions in your communication materials. The sooner you quell their doubts the better. You should be able to build a positive image, offer engaging activities and promote your university through a long term marketing strategy that is executed in a modern way. 

### Digital content that’s aligned with your university’s marketing strategy

When you’ve decided about the most crucial elements of your strategy, it’s time to produce content. With content production come some important questions: 
- What should you talk about? 
- Which areas do you want to promote? 
- In what way do you want to promote them? 
- When, where and how often?

The answer will depend highly on the type of organisation you represent. The brand values and messaging should be reflected in all the content you generate. Strong brands deliver consequent, reliable, authentic and impactful communication materials. It starts with elements like logos, fonts and colours. This may seem basic, but many organisations tend to overlook these key elements. When did you last look at your brand assets? Is your branding consistent across all your communication channels? Do you have easily transferable, simple-to-use files to include on your website or to share with your partners? Don’t underestimate the role strong branding can play in higher education marketing.

Here are some examples of easy-to-apply solutions that may be useful to you:

- **Show off** – wax lyrical about the successes of your students and alumni. Show the fruits of their labour. Be fast – update your social media with stories and facts, and make these visible to everyone.

- Highlight your institution’s **modern offering** – showcase courses and programmes in a fresh, exciting way. Keep your copy snappy, informative and easy to understand. Keep up with trends and your audience’s preferences. 

- Highlight the **successes** of the teachers, professors and other members of your institution. Build a good reputation: express your appreciation, showcase achievements, present certificates and awards.

- Promote **new courses** and opportunities for postgraduate studies. Highlight the options that are available for lifelong learners. Give examples and arguments that illustrate why your offer will best fit their needs.

- Keep in touch – **nurture relationships** and take care of your existing contacts. For example, do you encourage alumni to boost their careers with relevant educational opportunities? Do you send newsletters or encourage them to explore new possibilities? Are you growing your contact database for future marketing activities? This kind of relationship management is an important part of every strategy, especially in higher education marketing.

## A digital communication strategy – a marketer’s route to success
Just as maps are key to reaching a destination, it’s important to have a well-defined plan when it comes to marketing. It’s also important to adjust your plan to the resources and possibilities you have. In higher education marketing, the choice of communication channels and activities needs to be well analysed. Whatever limitations you may have – be it budget constraints or a small team – you need to make the most of the possibilities and resources available to you.

The route you may want to take while planning your communication:

**Step 1:** Get to know your audience well. Analyse their needs and the situation they’re in.

**Step 2:** Draw up a plan of how you want to answer their questions, address their needs and encourage them to take action. This will be your strategy.

**Step 3:** Think about what content you need to create in order to complete this strategy. Next: act. Produce what’s needed and distribute it wisely.

After you’ve made a list of required tasks, you may want to focus on the materials and content you need the most. Some ideas that may work for your organisation:

### A digital catalogue of courses and educational programmes
There are a great variety of online publishing platforms that offer interactive digital experiences tailored to the needs of digital natives. You shouldn’t just consider text-based content. Think about sharing inspirational stories and testimonials (those concerning alumni, students, teachers etc.) using photography, video or infographics and other content formats. It will make your content much more engaging and build strong relationships with your audiences. You could, for example,  market a course by focusing on an alum’s career story using several different formats and getting creative with storytelling. There are many ways to go about it.

### An easy-to-use website and forms
Your university’s application platform should be equipped with intuitive forms and modern functionalities. The UX and UI of your website and application system will play a crucial role in the success of both students and candidates. This may not only influence their experience, but also help reduce any errors that may occur during processes such as registration, teacher-student communication or assignment submissions. This is especially important when there are multiple actions to complete, tight deadlines and other specific rules to follow.

### Continuous, high-quality storytelling
Foster ongoing communication. As mentioned above, keep telling your university’s story and regularly present your audiences with high-quality materials. Explore different formats such as video, photography and articles. For example, interviews with university staff can help to convey the right image of your institution, as they are conversational and reader-friendly. With the use of the right key words and phrases, you can increase your chances of attracting valuable visitors to your website (thanks to SEO, whereby you optimise your content for search engines). There are multiple digital marketing techniques which you may find useful, including online advertising and analytics.

### The power of branding
Make sure your branding is up to date and being used in the right way, so you can include it in the content you produce and in projects with partners. Higher education marketing has to strike the right balance between tradition and the wants and desires of contemporary audiences. Creating a strong brand is crucial when building awareness amongst your target groups.

### Livestream events
Additionally, harness the power of live streaming. Relevant activities or events can be shared on your social media channels or through other platforms in real time. For example, you can help students and alumni open the door to their dream jobs by live streaming at events such as job fairs. Virtual job fairs, online conferences with industry leaders or webinars for students or candidates are all great ideas worth exploring and… live streaming from.

There are many ways to succeed. Great ideas supported by high quality digital content are the way to go. Give this approach a try!

## Make your university stand out with an outstanding strategy

We hope our short overview will inspire you to work on your organisation’s marketing strategy and to use digital channels in your communication methods. Because higher education marketing needs to balance traditional values with a modern approach, we encourage you to contact us, Rhapsody - [London digital marketing company](https://www.rhapsodymedia.com/) for any sort of support, advice or inspiration:
We offer strategic workshops, including ones with a focus on digital solutions (like [Design Sprints](https://www.rhapsodymedia.com/blog/prototype-better-products-and-services-thanks-to-a-design-sprint)).

- We provide our clients with creative concept creation, design, branding and other services. 
- Our digital team specialises in digital environments, including the development of websites and apps. The team can also make existing environments more user-friendly, efficient and accessible.
- Our team can also help with content production, including high-quality video and photography. We have our own studios and offer hybrid photoshoots that use a remote client direction model.
- We can help you share your story in the best way possible for your brand. Contact us if you have any questions – we’ll be happy to help.

The digital future of higher education

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There is much more to digital retail than just selling products online. It has never been as simple as setting up a website and waiting for customers to come. Being successful requires a deep understanding of consumer behaviour and the ways that your brand can engage with customers at every touchpoint along their journey.

This article will provide insight into the importance of knowing your target audience and the **whole customer journey**, from its early stages of awareness to the final purchase decision. 

We will discuss **customer journey mapping**, personalisation, specific touchpoints, and the use of data analytics to gain valuable knowledge about your customers. 


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### Give your eyes a break without missing out. 

<iframe class="murf-embed" width="560" height="102" src="https://murf.ai/embeds/index.html?embedId=m3e8vp65" allowfullscreen title="Murf Embed Player" style="border: none;"></iframe> <script src="https://murf.ai/embeds/widget.js" ></script>

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## The Shift From Traditional to Digital Retail

From the early days of the internet, it was clear that many aspects of human life would move to the digital realm. Retail was one of the industries that experienced a massive shift, with over **20% of retail purchases being made over the internet in 2024 compared to 0.8%** in 2000 in the US. Furthermore, it is believed that the growth of digital commerce will continue, as it becomes more and more popular.

![In 2024, over 20% of retail purchases in the US are made online, a significant increase from 0.8% in 2000. (source: US Department of Commerce)](https://rhapsody.ams3.digitaloceanspaces.com/ad74f872abd204bce5576f0d2e8d1a93.png)
_In 2024, over 20% of retail purchases in the US are made online, a significant increase from 0.8% in 2000. (source: US Department of Commerce)_

The growth of digital retail presents both challenges and opportunities for brands. To succeed in this evolving landscape, businesses must adapt their strategies and embrace digital tools to enhance the customer experience. Key areas of focus include:

- **Personalisation:** Leveraging data insights to deliver tailored product recommendations, targeted promotions, and personalised [content](https://www.rhapsodymedia.com/production/copywriting). This can increase customer engagement and drive conversions.
- **Data-driven decision-making:** Utilising analytics platforms and customer relationship management (CRM) systems to gather and analyse customer data, enabling informed decisions regarding product development, marketing campaigns, and customer service strategies.
- **Omnichannel integration:** Creating a seamless [customer experience](https://www.rhapsodymedia.com/design/user-experience-design-ux) across all channels, including online platforms, mobile apps, social media, and physical stores. This requires a cohesive strategy and integrated technology infrastructure.


## Omnichannel Strategies and In-Store Technology for a Great Digital Journey

The proliferation of mobile devices and social media has blurred the lines between online and offline experiences, compelling leading retailers to adopt omnichannel strategies. Rather than relying on a single channel, omnichannel retailing integrates various touchpoints to create a **cohesive and consistent customer journey**. This approach recognises that consumers interact with brands across multiple platforms and seeks to provide a seamless experience regardless of the channel.

![73% of shoppers use multiple channels during their shopping journey. (Source: Harvard Business Review)](https://rhapsody.ams3.digitaloceanspaces.com/a8723f4184e20e2f9bc3bc5689f5d045.png)
_73% of shoppers use multiple channels during their shopping journey. (Source: Harvard Business Review)_

A successful omnichannel strategy requires a deep understanding of customer behaviour and preferences, as well as the integration of technology to bridge the gap between **physical and digital touchpoints**. For example, IKEA has effectively implemented an omnichannel approach by leveraging its mobile app to enhance the in-store experience. Customers can use the app to locate products, access detailed information and reviews, and even utilise design tools to visualise furniture placement in their homes. Integrating digital tools within the physical store environment empowers customers and enriches their shopping journey.

In addition to [mobile apps](https://www.rhapsodymedia.com/development/mobile-apps), retailers are leveraging a range of in-store technologies to enhance the customer experience and drive engagement:

**Interactive displays:** Touchscreen kiosks and interactive displays give customers access to product information, promotional offers, and personalised recommendations.

**QR codes:** QR codes placed on product displays or throughout the store can provide instant access to product details, reviews, and even exclusive online offers.

**Smart mirrors:** Smart mirrors enable customers to virtually try on clothes or accessories, experiment with different looks, and even share their experiences on social media.

**Beacons:** Bluetooth beacons can deliver personalised messages and promotions to customers' smartphones as they navigate the store.


## Digital Touchpoints in The Retail Customer Journey

Your customers are interacting with your brand across a multitude of touchpoints. Each interaction – from a glance at a social media post to an in-depth exploration of your website – shapes their perception and influences their purchasing decisions. 

Retailers need to optimise each touchpoint to create a seamless and engaging customer journey.

**Digital magazines:** We develop engaging digital magazines for Lidl that seamlessly blend product showcases with lifestyle content, offering customers valuable information and inspiration while subtly promoting their offerings. See an [example of a digital retail customer journey](https://www.rhapsodymedia.com/our-work/lidl-gb) for Lidl. 

**Mobile-first experiences:** Mobile devices are increasingly becoming the preferred method for online shopping. Ensure your website is fully optimised for mobile, offering a seamless and user-friendly experience on any screen size. Consider developing a dedicated mobile app to provide a more personalised and convenient shopping experience.

**Interactive websites:** When Burger King was consolidating its branding strategy, we created an interactive website that communicated the brand's environmental and sustainability efforts to a wide audience. They dubbed it “the most engaging content they had ever seen.” See an example of a [digital retail customer journey](https://www.rhapsodymedia.com/our-work/burger-king) for Burger King. 

**Post-purchase communication:** The customer journey doesn't end with a purchase. Nurture relationships by sending personalised follow-up emails, requesting feedback, offering exclusive discounts, and providing exceptional customer support. This fosters loyalty and encourages repeat business.
Here are some key digital touchpoints that deserve your attention:

## Mapping the Customer Journey in Retail

Mapping the customer journey can feel overwhelming at first, but it is worth the effort. Once you build yours, you will better understand the customer experience your business provides at each step and touchpoint as well as what could be improved. Let's look into customer journey mapping in more detail.

### Key Stages of the Retail Customer Journey

The retail customer journey typically encompasses five key stages:

**Awareness:** This is the initial stage where potential customers become aware of your brand or product. They might discover you through social media, online ads, search engine results, or word-of-mouth referrals. 

👉**Key focus:** Capture attention and make a positive first impression.


**Consideration:** Intrigued by your brand, potential customers move into the consideration phase. They actively research your products, compare prices, read reviews, and seek information to evaluate your offering. 

👉**Key focus:** Provide compelling information, address concerns, and build trust.


**Purchase:** This is the moment of truth! The customer makes a decision and completes a purchase, whether online, in-store, or through another channel. 

👉**Key focus:** Ensure a smooth and convenient transaction process.


**Post-purchase:** The customer journey doesn't end with the sale. This stage focuses on building relationships and fostering satisfaction. Follow up with order confirmations, shipping updates, personalised recommendations, and opportunities for feedback. 

👉**Key focus:** Exceed expectations and foster loyalty.


**Loyalty:** Through positive experiences and ongoing engagement, customers become loyal advocates for your brand. They make repeat purchases, recommend your products to others, and actively engage with your brand online. 

👉**Key focus:** Nurture relationships, reward loyalty, and encourage advocacy.

 ![BREAKER IMAGE 1700 X 800 _ 03 (2).png](https://rhapsody.ams3.digitaloceanspaces.com/b54c68f237042826f6bb73b791b588d0.png)
_Customer journey mapping can increase customer satisfaction by 15%. (Source: Aberdeen Group)_

## The Importance of Data-Driven Customer Journey Mapping

Data-driven customer journey mapping provides the clarity and direction you need to create a truly customer-centric experience. By analysing data from every touchpoint, you can:

**Uncover hidden patterns:** Identify trends in customer behaviour, such as common paths to purchase, popular product categories, and preferred channels of interaction.

**Identify pain points:** Discover areas where customers encounter friction or frustration, such as slow loading times, confusing navigation, or a complicated checkout process.

**Understand motivations:** Gain insight into what drives customer decisions at each stage, such as price sensitivity, product features, or social proof.

**Personalise experiences:** Tailor content, offers, and communication according to individual customer preferences and behaviours.

**Measure effectiveness:** Track key metrics like conversion rates, customer satisfaction, and customer lifetime value to assess the impact of your strategies.
 
## Tailoring Customer Experiences Across Different Channels

Today, the market is extremely competitive and it is essential to maximise your reach to stay ahead of your competitors. One way to do this is to choose multichannel marketing strategies that cater to slightly different audiences. This can be difficult at first, as it requires knowledge about more than just one demographic: however, machine learning algorithms can help you analyse data from various channels to identify patterns and create buyer personas to serve as a guide.

**Why Channel-Specific Tailoring Matters:**

Reach the right audience: Different channels attract different demographics. Tailoring your message ensures you're speaking the language of your target audience on each platform.

- **Optimise engagement:** Content that performs well on Instagram might fall flat on LinkedIn. Channel-specific content maximises engagement and resonates with users.
- **Reinforce brand identity:** While adapting content to each channel, maintain a consistent brand voice and messaging to reinforce your identity across all platforms.
- **Enhance the customer journey:** A seamless experience across channels creates a cohesive and satisfying journey for your customers.

Every channel you use should have dedicated content and tailored messaging that resonates with the specific audience of that platform. The communication style on a social media platform like Instagram is entirely different from the language used on professional platforms, and it's important to adapt your strategies accordingly.

## Leveraging Insights To Optimise the Customer Journey

As we have said before, the insights you can get from the customer journey map based on actual customer behaviour are invaluable. They are especially useful when creating tailored content that helps you connect to your audience on a much more personal level.

### Personalisation in the Digital Retail Journey

Personalisation plays a truly revolutionary role in e-commerce and marketing. According to statistics, personalised content increases the chances of high ROI. Most internet users value online experiences tailored to their wants and needs, and by showing potential customers that you care about their individual preferences you build trust and loyalty. This can lead to repeat business and referrals, meaning success for your brand.

![76% of consumers say they’re more likely to purchase from brands that personalise. (McKinsey)](https://rhapsody.ams3.digitaloceanspaces.com/a08f566067c499c5539e9b23e8f4fabb.png)
_76% of consumers say they’re more likely to purchase from brands that personalise. (McKinsey)_

One of the greatest examples is Coca-Cola's "Share a Coke" campaign, where personalised labels are printed with individual names, creating a sense of connection and exclusivity for consumers. By utilising this strategy, the brand increased sales by several percentage points, proving that personalisation directly impacts purchase decisions.
 
### Using Predictive Analytics To Anticipate Customer Needs

By gathering data about customers and their behaviour, companies can use predictive analytics to make better, informed decisions about every step of the customer journey. Today's machine learning algorithms can analyse enormous amounts of data to find patterns and trends that may be difficult for the human eye to spot, making them an extremely useful tool for businesses.

Predictive analytics can also be used to plan marketing campaigns more effectively by helping to target the right audience at the right time with a highly personalised approach. This kind of data can also make it easier to expect changes in customer preferences and allow businesses to adjust accordingly, minimising losses during potentially low seasons or shifts in market trends.

### How To Make the Most Out of Predictive Analytics in Retail?

By harnessing the power of data and machine learning, retailers can anticipate customer needs, personalise their experiences, and optimise every step of the customer journey.

**How Predictive Analytics Works:**

Predictive analytics leverages historical data, statistical algorithms, and machine learning techniques to identify patterns and predict future outcomes.
By analysing past customer behaviour, purchase history, and other relevant data points, retailers can gain valuable insights into future trends and preferences.  

Applications of Predictive Analytics in Retail:
- personalised product recommendations, 
- targeted marketing campaigns,
- price optimisation,
- churn prediction and prevention. 

## Digital Retail Customer Journey: Real-Life Examples

### DCS Group Case Study

**Challenge:** DCS Group, a cosmetics distributor in the UK, needed to transform its annual Category Insights summary into a more interactive and easily digestible format for its clients.

![Digital Retail Customer Journey Case study ](https://rhapsody.ams3.digitaloceanspaces.com/7a73f9c2539907c0c907aed36ea50405.png)

**Solution:** Rhapsody reworked the whole report, turning the 100+ page document into a digital experience with visually appealing imagery and mobile-friendly interactive elements to provide a better viewer experience.

**Results:** Rhapsody created a modern product – complete with templates for future editing – thus allowing DCS Group to offer its website visitors a great experience without sacrificing content depth or quality.

![Digital Retail Customer Journey Case study ](https://rhapsody.ams3.digitaloceanspaces.com/e29c63e405d23bdad5cc0a7791fb8e7e.png)

>👉 See this digital retail customer journey example [here](https://www.rhapsodymedia.com/our-work/dcs-group)

### Lidl GB Case Study

**Challenge:** The grocery chain wanted to increase its visibility and customer engagement through a digital version of its existing print magazine.

**Solution:** Merely turning the print magazine into a digital format was insufficient: the online version had to be an experience of its own, worth the customer's time and attention.

![Digital Retail Customer Journey Case study ](https://rhapsody.ams3.digitaloceanspaces.com/98d2c3b2d0c8d10fa77c2a75a24cd4ad.png)

**Results:** Lidl GB's collaboration with Rhapsody resulted in a digital magazine that was opened over a million times over four seasons. The September 2022 edition alone got half a million views, a figure that showcases the potential reach of digital publications. The mobile-friendly format allowed for easy access and was a key factor in the magazine’s success, as most users accessed it from their mobile phones.

![Digital Retail Customer Journey Case study ](https://rhapsody.ams3.digitaloceanspaces.com/42f8bee55fbeda4f2205478bc7e49bed.png)

>👉 See this digital retail customer journey example [here](https://www.rhapsodymedia.com/our-work/lidl-gb)

### Burger King Case Study

**Challenge:** Burger King wanted to communicate its environmental and sustainability efforts to a wider audience.

**Solution:** Rhapsody's designers worked on a microsite that kept the aesthetic of Burger King's existing branding while incorporating elements that put the focus on the company's sustainability commitments. It told the story of Burger King's eco-friendly initiatives through an engaging website and captivating visuals while keeping a tone consistent with the brand’s other marketing and informational materials.

![Digital Retail Customer Journey Case study ](https://rhapsody.ams3.digitaloceanspaces.com/c420b19bdf5eb43c872225f105e1add8.png)

**Result:** The website was seamlessly integrated with other Burger King websites and media, making it easily accessible for users coming from different touchpoints. The brand’s team was happy with the cohesive message and user-friendly design we delivered, going as far as to call the content the most engaging they had ever seen.

![Digital Retail Customer Journey Case study ](https://rhapsody.ams3.digitaloceanspaces.com/48afda003834ada4ccb1e2a9eb88c856.png)

>👉 See this digital retail customer journey example [here](https://www.rhapsodymedia.com/our-work/burger-king)

## Taking Care of Your Customer Each Step of the Way

Ready to take your digital retail strategy to the next level? 
Schedule a free, [no-obligation consultation](https://www.rhapsodymedia.com/contact-us?utm_source=blog&utm_medium=article&utm_campaign=digital_retial) with our team of experts to discuss your needs and discover how we can help you create a customer journey that drives results.


Navigating the Digital Retail Customer Journey: A Comprehensive Guide for CMOs and Brand Managers

<br><br>
Traditional marketing strategies often fall short when businesses try to engage a generation accustomed to interactive and immersive experiences. A study by Badgeville revealed that **83% of consumers are more likely to engage with brands that offer gamified experiences**. 

By incorporating game-like elements into their marketing campaigns, businesses can tap into the innate human desire for competition, achievement, and social recognition. 

Read on to learn how to implement **gamification strategies** in your enterprise marketing efforts effectively.

![83% of consumers are more likely to engage with brands that offer gamified experiences. [Source: Badgeville]](https://rhapsody.ams3.digitaloceanspaces.com/420aa59098ea2a2a51c4b1b980540428.png)

_83% of consumers are more likely to engage with brands that offer gamified experiences. [Source: Badgeville]_


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### Give your eyes a break without missing out. 

<iframe class="murf-embed" width="560" height="102" src="https://murf.ai/embeds/index.html?embedId=m3h9mha7" allowfullscreen title="Murf Embed Player" style="border: none;"></iframe> <script src="https://murf.ai/embeds/widget.js" ></script>


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## What Is Gamification?

By integrating gamification elements into enterprise marketing, businesses can increase engagement, motivation, and overall user satisfaction.

```
Gamification is the use of game-like elements – such as points and badges – in non-game situations. It makes things more fun, challenging, and rewarding, just like a game.
```

### Core Gamification Elements

**Points:** Representing progress or achievement, points can be earned through various actions, such as completing tasks, solving puzzles, or reaching milestones.

**Badges:** Badges can be awarded for specific achievements, giving the user a sense of pride and recognition.

**Leaderboards:**  By allowing users to rank their progress in comparison with others, leaderboards foster competition and a desire to achieve higher positions.

**Levels:** Levels can be used to introduce new challenges and rewards as users progress.

**Rewards and prizes:** Rewards can be tangible or intangible, such as physical prizes, virtual goods, or recognition. These incentives motivate users to participate and achieve goals.

![Most used gamification elements](https://rhapsody.ams3.digitaloceanspaces.com/91f22d609439bff7b8565d56bf2e5b41.png)

### The Psychology Behind Gamification

The psychology behind gamification is rooted in human motivation and behaviour. Key factors that influence user engagement include:

- **Intrinsic motivation:** The desire to engage in an activity for its own sake, rather than external rewards. Gamification can tap into intrinsic motivation by making activities enjoyable and challenging.
- **Extrinsic motivation:** The desire to engage in an activity for external rewards, such as points, badges, or prizes. Gamification can effectively leverage extrinsic motivation to drive participation.
- **Competition:** The desire to outperform others and achieve a sense of superiority. Leaderboards and rankings can foster healthy competition and increase engagement.
- **Achievement:** The desire to accomplish goals and feel a sense of accomplishment. Gamification can provide opportunities for users to achieve milestones and feel rewarded for their efforts.
- **Social recognition:** The desire to be recognised and valued by others. Gamification can create social communities where users can share their achievements and receive praise from peers.

![Gamified training programmes have shown a 30% improvement in knowledge retention. [Source: SAP]](https://rhapsody.ams3.digitaloceanspaces.com/f10a7edb8ab1730d54f4f6f8afff8464.png)

_Gamified training programmes have shown a 30% improvement in knowledge retention. [Source: SAP]_

### The Benefits of Gamification for Enterprise Marketing

Gamification can improve your company's marketing by:
Increasing engagement: Gamified marketing campaigns can capture audience attention and drive deeper engagement compared to traditional methods.

- **Boosting brand awareness:** By creating memorable experiences, gamification can increase brand visibility and recognition.
- **Driving customer loyalty:** Gamified loyalty programmes can foster stronger customer relationships and encourage repeat business.
- **Generating leads and sales:** Gamified campaigns can attract new customers and drive conversions.
- **Improving data collection:** Gamification can provide valuable insights into customer behaviour and preferences.
- **Differentiating you from competitors:** Gamification can help businesses stand out from competitors and offer unique value propositions.
- **Enhancing customer experience:** Gamified interactions can create positive and memorable experiences for customers.

![Gamified marketing campaigns can see up to 700% higher engagement rates compared to traditional methods. [Source: Bunchball]](https://rhapsody.ams3.digitaloceanspaces.com/63d6909a5637adde6e245020226285fb.png)

_Gamified marketing campaigns can see up to 700% higher engagement rates compared to traditional methods. [Source: Bunchball]_

### Successful Enterprise Gamification Examples

Gamification has proven to be a powerful tool for engaging users and driving positive outcomes in various industries. Let's explore some real-world examples of successful gamification initiatives from well-known companies.

**Duolingo:** The language learning app Duolingo successfully uses gamification to engage millions of users worldwide. By incorporating elements like points, badges, and leaderboards, Duolingo makes language learning fun and addictive, encouraging users to stick with their studies.

**Sephora:** The beauty retailer Sephora has implemented a gamified loyalty programme called Beauty Insider. By offering points, badges, and exclusive rewards, Sephora incentivises customers to shop more frequently and engage with the brand.

**Salesforce:** The CRM software company Salesforce has used gamification to motivate its sales teams. By introducing game-like elements into sales activities, Salesforce has increased sales productivity and improved employee morale.

### Steps for Creating a Successful Gamification Strategy

At Rhapsody, we work closely with our clients to develop tailored gamification strategies that align with their specific goals and target audiences. Our process involves:

- **Defining goals together:** We collaborate with clients to identify their desired outcomes, such as increasing engagement, improving customer loyalty, or boosting employee productivity.
- **Understanding your audience:** We conduct research to gain a deep understanding of your target audience's preferences, motivations, and behaviour.
- **Selecting the best game mechanics:** Our experts help you choose game mechanics that resonate with your audience and effectively achieve your desired outcomes.
- **Designing engaging experiences:** We create immersive and rewarding experiences that captivate your audience and encourage continued participation.
- **Testing and iterating:** We launch pilot programmes to gather feedback and make data-driven adjustments to refine your gamification strategy.

By working with Rhapsody, you can benefit from our expertise and resources to develop a successful gamification strategy that delivers tangible results.

### Choosing the Right Gamification Services

When selecting a gamification service, you have two primary options: custom development or off-the-shelf solutions. At Rhapsody, we specialise in custom-built gamification solutions, offering you unparalleled flexibility and control over your strategy.

**The Benefits of Custom Development With Rhapsody:**

**Tailored experience:** Our experts work closely with you to create a gamification experience that perfectly aligns with your unique goals and brand.

**Complete control:** You have full autonomy over the features, functionality, and design of the gamification solution.

**Seamless integration:** We ensure that your gamification strategy integrates seamlessly with your existing systems and processes.

While off-the-shelf platforms like Bunchball, Gameffective, and Badgeville offer pre-built solutions, they may not provide the same level of customisation and flexibility as a custom-built approach.
Additionally, open-source alternatives like OpenBadges and ScormGamification can have limited features and support.

![gamification services uk](https://rhapsody.ams3.digitaloceanspaces.com/404f1d1246b0122ef314feec71c126df.png)

By choosing Rhapsody for your gamification needs, you can benefit from our expertise, flexibility, and commitment to delivering tailored solutions that drive exceptional results.

## Case Study: Driving Growth for Semrush Through Gamified Marketing

Semrush, a leading SaaS platform, wanted to increase website traffic, registrations, and subscription plan purchases.

**Solution**

Rhapsody devised a comprehensive global marketing campaign centred around the "#ShapeYourStory" message. This campaign included:

- A 50-second promotional video highlighting Semrush's benefits.
- A dedicated landing page with interactive elements.
- A personality quiz to engage users and gather insights.
- A mobile game to enhance user experience and drive engagement.

![Case Study: Driving Growth for Semrush Through Gamified Marketing](https://rhapsody.ams3.digitaloceanspaces.com/20f21e669a071a3fb1929473ff09aeda.png)

**Results**

The campaign successfully achieved its objectives, with:

- 2.6 million views on the promotional video.
- Translation into five languages to reach a global audience.
- Increased brand awareness and engagement through interactive experiences.
- Strong social media traction with over 4 billion impressions.
- A significant increase in branded search queries.

Rhapsody played a pivotal role in delivering this successful campaign, overseeing all aspects from ideation to translation and leveraging a variety of marketing channels to maximise impact.

![Case Study: Driving Growth for Semrush Through Gamified Marketing](https://rhapsody.ams3.digitaloceanspaces.com/c9dd3165ad8aee7e3b1056c59829c9e0.png)

>👉 See this gamification example [here](https://www.rhapsodymedia.com/our-work/semrush)

## Rhapsody, a Gamification Agency

At Rhapsody, we're passionate about helping businesses harness the power of gamification to drive engagement, loyalty, and growth. With our team of experienced professionals and a proven track record of success, we're confident about delivering tailored gamification solutions that exceed your expectations.

Ready to explore how gamification can transform your business? [Schedule a free consultation](https://www.rhapsodymedia.com/contact-us?utm_source=blog&utm_medium=article&utm_campaign=gamification) with our experts today to discuss your specific goals and challenges.




Incorporating Gamification into Enterprise Marketing: Practical Strategies To Drive Audience Engagement 

This edition explores three key trends that are impacting marketing strategies today: the rise of mobile video, the power of subtle visual cues, and the changing landscape of data privacy. Buckle up, marketers, because it's time to adapt and conquer!

<br><br>
## Cut 1/3: Small Screens, Big Impact

_Source: Snapchat_

![Small Screens, Big Impact](https://rhapsody.ams3.digitaloceanspaces.com/baeea567fbac7b5520e92be4d2714be3.jpg)
_Photo: Pixabay_

🚀 The landscape of [video](https://www.rhapsodymedia.com/production/video-production) consumption is rapidly evolving, with small screens, particularly smartphones, emerging as a dominant force. In a recent study conducted by Snapchat, Dentsu, and Kantar, it was revealed that consumers are increasingly turning to their mobile devices for video content, demanding a shift in marketing strategies.

**Key Findings:**

- **Increased Attention:** Viewers are more likely to give their full attention to videos on small screens, making them a prime opportunity for advertising.
- **Social Video Consumption:** Social media platforms like Snapchat are driving significant video consumption, particularly among younger demographics.

**Action Points for Marketers:**

- **Prioritise Mobile:** Invest in mobile-first video strategies, including optimised creative formats and targeting.
- **Implement a Dual-Screen Approach:** Combine small and large screen advertising to maximise brand impact and drive full-funnel metrics.
- **Optimise Ad Creative:** Create concise and attention-grabbing video ads tailored to small screens.

<br><br>
## Cut 2/3: Science of Persuasive Marketing

_Source: Sciencesays_

![Science of Persuasive Marketing](https://rhapsody.ams3.digitaloceanspaces.com/7f3eb44dd021c797e8cfad3ee31ca64a.jpg)
_Photo: Pixabay_

🚀 Research has shown that italicising promotional text can significantly impact consumer behaviour. By understanding the psychological principles behind this technique, marketers can leverage it to create more effective campaigns.

**Key Findings:**

- **Increased Urgency:** Italicized text can create a sense of urgency, making promotions seem more time-limited.
- **Enhanced Click-Through Rates:** Studies have shown that italicised calls-to-action can lead to higher click-through rates.
- **Improved Purchase Intent:** Italics can make offers more enticing, increasing the likelihood of purchase.

**Actionable Tips for Marketers:**

- **Leverage Italics Strategically:** Use italic fonts to emphasise time-sensitive offers or limited-time deals.
- **Prioritise Clarity:** Ensure that italicised text is still easy to read and doesn't hinder the overall message.
- **Test and Refine:** Experiment with different font styles and sizes to find the optimal combination.

<br><br>
## Cut 3/3: Meta Faces the Heat

_Source: FastCompany_

![Meta Faces the Heat](https://rhapsody.ams3.digitaloceanspaces.com/8d76b544b9833ba4fc0c795de608aaf7.jpg)
_Photo: Pixabay_

🚀 European users of Facebook and Instagram will soon have more control over their data privacy. In a move driven by pressure from regulators, Meta is offering a new option: seeing less personalised ads.

**Key Points:**

- Users can choose less personalised ads instead of a paid subscription.
- Ads will be based on current session activity (past two hours) and basic demographics.
- Less data means less relevant ads, but users gain control.

**Bonus for Marketers:**
- This shift underscores the importance of creating compelling, non-targeted ad content.
- Consider focusing on broader [brand awareness](https://www.rhapsodymedia.com/strategy/branding) campaigns rather than hyper-specific targeting.
- Explore alternative advertising strategies that don't rely heavily on user data.


## Wrapping Up: Preparing for a Resilient 2025
As we head into 2025, marketing professionals must stay ahead of the curve by addressing these pivotal trends. Whether you’re adopting sustainable practices, creating customer-centric holiday campaigns, or overcoming B2B challenges, proactive strategies are essential. For more insights or assistance in navigating these evolving trends, contact our team at Rhapsody.

**Stay Updated.**
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Rhapsody Media is a creative content agency from London, UK, with offices in New York, Madrid, Warsaw, Mannheim and Bijeljina.
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