Yoox Net-A-Porter (YNAP)

SEO

Showcasing new timepieces by the world’s most prestigious brands with a sleek and inspirational digital experience

Problem

YNAP and Rhapsody have a long history of working together. In one of our recent projects we created a digital concept for the group’s multi-brand retailers MR PORTER and NET-A-PORTER within the framework of their strategic partnership with trade show Watches & Wonders. A key focus of this collaboration was overcoming challenges brought about by the pandemic.

Solution

From the get-go, we made simplicity and functionality our priority when working on the UX and UI design. Using the no-code development platform Ceros, we built both the desktop and mobile versions around an easy-to-use menu system. This sleek design allowed us to bridge the gap between MR PORTER and NET-A-PORTER in a unified digital experience for the fine watch and jewellery trade show.

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Result

We delivered an engaging digital showcase which put the focus on YNAP’s offering as the main e-commerce partner of Watches and Wonders. The platform enabled customers to easily explore new releases by 11 of the world’s most prestigious watchmakers in a unique combination of e-commerce and original editorial content.

The platform didn’t just highlight exclusive shopping opportunities. It also played an important educational and inspirational role, drawing on YNAP’s position as a heavyweight in the world of fashion and luxury. We included original content such as editor recommendations and insightful interviews, for example. This provided customers with a well-rounded experience as part of a multi-layered campaign.

“It was a pleasure to collaborate with the very talented team at Rhapsody on our luxury watch micro site. They took a demanding brief and step by step kept us informed, always striving to improve our customers experience and delivered a fantastic end product.”

Richard B

Senior Print & Procurement Manager, Mr Porter