Quick Cuts #17: 2025 Marketing Must-Knows: Outdated AI, Bold Campaigns & Social Media Wins

This Quick Cuts edition brings together the latest insights on how brands can refine their strategies, avoid outdated practices, and harness new tools to build stronger connections. Check out fresh perspectives that will help you make smarter, more informed decisions, ensuring your marketing efforts are not just relevant but leading the way.

Cut 1/3: Time to Move On: 6 AI Marketing Trends to Ditch in 2025

Source: Martech.org

Photo: Pixabay

🚀 Several AI marketing tactics, such as basic chatbots and static demographic segmentation, are no longer effective. Consumers expect more sophisticated AI solutions that can handle real-time data, dynamic segmentation, and contextual understanding. Advancements in AI require marketers to evolve their strategies to stay relevant and meet higher customer expectations.

Action items for You:

• Upgrade Chatbots: Implement AI-driven assistants with advanced natural language processing for more personalised interactions.
• Embrace Real-Time Analytics: Move beyond historical data to leverage real-time insights for accurate, adaptive campaigns.
• Diversify Segmentation: Use psychographic and behavioural data to create dynamic, highly personalised customer segments.

Cut 2/3: Atera Pushes Creative Boundaries with 100% AI-Driven Ad Campaign

Source: MarketingDive

Photo: Pixabay

🚀 Atera's latest video ad campaign is entirely created using generative AI, from concept to final edit. This marks a shift in how brands can leverage AI to produce cost-effective, efficient, and innovative content without traditional production constraints. The campaign showcases AI's potential to automate creative processes while maintaining high engagement.

Action items for You:

• Explore Generative AI for Video Content: Test how AI tools can streamline your video production, reducing time and cost.
• Blend AI with Creativity: Use AI to generate ideas and drafts, then refine them with human oversight for optimal results.
• Analyse AI-Driven Campaign Performance: Track engagement and adapt strategies based on what resonates most with your audience.

Cut 3/3: Top Social Media Trends for 2025 Every Marketer Should Know

Source: MarketingTechNews

Photo: Pixabay

🚀 The report reveals that despite the evolving social media landscape, users are more engaged than ever. Consumers expect brands to deliver consistent, engaging content across all platforms. Key findings emphasise the need for tailored strategies, prioritising content that resonates with audience interests and maximises ROI, even with limited resources.

Action items for You:

• Develop Platform-Specific Content: Customise your strategies for each social media platform to engage users effectively.
• Leverage Data for Engagement: Use analytics to identify the most engaging content types and replicate success across campaigns.
• Focus on ROI: Prioritise high-ROI activities, such as user-generated content and real-time engagement, to maximise budget efficiency.

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