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Bobbie Smith

Head of Marketing Operations & Strategy

Bobbie is a dynamic marketing operations professional with a knack for driving revenue by optimizing team performance. Experienced in strategic planning, multi-channel marketing, and client relations, Bobbie’s innovative strategies and proactive approach propel client growth and lasting success.

Jamie
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See what they've written lately.

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Creative Strategy

The Future is 360°: A Deep Dive into Comprehensive Marketing

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Retail, Sport & Leisure

Join us at NRF 2025: Retail’s Big Show

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Technology Innovation

Quick Cuts #23: 2025 Marketing Trends, AI Missteps & Fighting Synthetic Scams

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Food & Drink
App Development
Design

Quick Cuts #20: Holiday Marketing Moves, AI Comment Summaries, and TikTok’s Paralympic Push

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Technology Innovation

Quick Cuts #16: The Psychology of Viral, Kindness on TikTok, and “Edutainment” Content

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App Development
Finance/Corporate

Quick Cuts #13: Master retail AI, cross-border profits, and fintech celebrity power

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Design
Web Development
Pharma, Health & Education

Rhapsody's Quick Cuts #9: The Future of Brand Marketing - 5 Essential Strategies for Success

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Finance/Corporate
Technology Innovation

Rhapsody's Quick Cuts #3: Prime Day Deals, Tech Slumps, Record Highs, and the Rise of Experiential Marketing

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Design
UX/UI Design
Creative Strategy

Turn up the heat: Brands spreading warmth with uplifting winter campaigns

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Food & Drink
Design

Quick Cuts #26: Boomers, China’s Luxury Slowdown & Employee-Influencers

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App Development
Creative Strategy

Pre-launch marketing strategy for a successful SaaS campaign

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Web Development

How Are Brands Leveraging No-Code E-Commerce for Success?

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UX/UI Design
Web Development

E-commerce Customer Journey Optimisation: A Practical Guide to Higher Conversions

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Design
Web Development

UX Audit – the ROI-Positive Investment You Need for Your Website

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Web Development

How Much Does an E-Commerce Website Cost in 2024? Examples & Cost Breakdown

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Technology Innovation

AI-Powered Marketing: Your Guide To Getting Started (With Tools)

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Pre Press
Photography

From Ink to Intelligence: AI in Publishing Explained (With Tools)

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Creative Strategy
Design

Best Multi-Channel Marketing Campaigns (With Real-Life Examples)

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Technology Innovation
Creative Strategy
Design
UX/UI Design

Rhapsody's Quick Cuts: AI, CTV Ads, and More - 5 Tech-driven Marketing Strategies for Global Brands

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Web Development

Rhapsody's Quick Cuts #4: Display Ads, AI Scepticism, and 2024's Top Marketing Trends

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Web Development
UX/UI Design

6 Low Code Examples & Use Cases for CMOs and Brand Managers

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Web Development
Design
UX/UI Design

Rhapsody's Quick Cuts #5: Be online, be local, be AI-friendly

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Pre Press
Photography

How Outsourcing Photo Editing Could Save You More Than You Think (With a Free ROI Calculator)

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App Development
Technology Innovation

Rhapsody's Quick Cuts #7: How Netflix, Amazon, and Reddit Are Redefining Their Industries

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Technology Innovation

Rhapsody's Quick Cuts #8: Google Search's Core Update and Threads' Latest Features

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Finance/Corporate
UX/UI Design

How Fintech UX Design Can Fix Broken User Experiences (With Examples)

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Retail, Sport & Leisure
Technology Innovation

Mind Over Marketing: 6 Untapped Tactics for an Ecommerce Digital Marketing Strategy

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Rhapsody's Quick Cuts #10: Google’s Algorithm Bombshell and Why Video is the New King in B2B

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Food & Drink
Photography

Professional Food Photography and Styling: Tools, ROI and Behind The Scenes

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Design

Rhapsody's Quick Cuts #12: Proven marketing tactics to master: person-first messaging, brand building, and YouTube awareness hacks

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Pre Press
Technology Innovation

From Ink and Paper to AI Frontiers: Our Journey into the Future of AI Publishing

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Design

Quick Cuts #14: ”Blanding" trend, Facebook's Gen Z redesign, and Google market share decline

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Technology Innovation
SEO

Content Localisation: A Guide to Marketing Localisation With Examples

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Design

Accessibility Audit: The Essential Guide to Accessible Website

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Web Development

Quick Cuts #17: 2025 Marketing Must-Knows: Outdated AI, Bold Campaigns & Social Media Wins

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Creative Strategy
Technology Innovation

Navigating the Digital Retail Customer Journey: A Comprehensive Guide for CMOs and Brand Managers

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Design
Web Development

Incorporating Gamification into Enterprise Marketing: Practical Strategies To Drive Audience Engagement

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Technology Innovation

Quick cuts #19: Science of Persuasive Marketing and Small Screens

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Technology Innovation
SEO

Mastering E-commerce Content Strategy: A Complete Guide for Enterprise Marketers

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Web Development

E-Commerce Migration Guide: Efficient Strategies for Seamless Replatforming

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App Development
Photography

Quick Cuts #21: Social Media Laws, AI in Search, and TikTok's New Creative Tool

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Design
Web Development

Rhapsody xG: Elevate Your Brand With Gamification Services

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Design
Web Development

Enterprise E-commerce Web Design Guide: Best Practices & Trends for 2025

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Web Development
Photography
Design

Quick Cuts #24: Gamification, Custom E-Commerce, and Outsourcing ROI

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Quick Cuts #Special: A Canvas of Creativity, Courage, and Change

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Design
Technology Innovation

Gamification in Marketing: Trends for 2025

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Digital Marketing

Home Appliances Marketing Guide: A Deep Dive into 6 Key Buyer Personas

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Technology Innovation

Valentine's Day Marketing Ideas for 2025

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SEO
Technology Innovation

E-commerce SEO: The Complete Guide to Ranking Higher & Boosting Sales

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Digital Marketing
Integrated Campaigns

Digital Marketing for Home Goods Brands

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Retail, Sport & Leisure

The art of product storytelling in a digital world

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Pharma, Health & Education

The digital future of higher education

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Machinery

Marketing in the age of innovation: how emerging machinery trends are reshaping marketing strategies in 2024

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Ecommerce Mobile App: Leveraging Mobile Apps for Ecommerce Success

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