6 Low Code Examples & Use Cases for CMOs and Brand Managers

Gartner, a leading research and advisory firm, predicts a massive jump in low-code development. By 2024, 65% of app-building is expected to be low code or no code.

This means more and more businesses are jumping aboard and for good reason. For marketing, low-code solutions mean faster development, quicker launches, and more engaging marketing microsites and campaigns.

Want to see low-code in action? We'll showcase some inspiring real-world low-code examples from our clients later in this article.

Give your eyes a break without missing out.

Enjoy the audio version:

A Look at Low-Code Use Cases for Marketing

Low-code development isn't just about building apps faster; it's about unlocking a new level of marketing agility. Here are three key ways low code can revolutionise your marketing approach.

👏 Building Engaging Customer Experiences

Today's customers crave personalised experiences that resonate with their unique needs and interests. Low code empowers you to create these experiences with ease in the form of:

• Personalised experiences
• Interactive content
• Gamified loyalty programmes
• Omnichannel marketing

By providing interactive experiences, low-code empowers you to forge deeper connections with your audience, leading to increased engagement, improved conversion rates, and ultimately, happier customers.

77% of organisations are already utilising low code development tools. (source: Forrester)

⛏ Streamlining Marketing Operations

Let's face it, repetitive tasks can bog down even the most efficient marketing team. But we have a cure for that: it’s called low-code automation. It allows you to automate even the most complex processes, for example:

• Campaign management
• Centralised data management
• Automated reports

By automating these tasks, low code empowers marketing teams to operate more efficiently and focus their energy on high-impact activities.

Organisations adopting a low code development strategy can expect an average ROI of 450% within three years (Source: IDC).

🦾 Building High-Converting Websites Without IT Bottlenecks

Traditionally, there can be a disconnect between marketing and IT teams when it comes to building marketing tools. Marketing may have great ideas, but development resources may be limited. Low-code bridges this gap by allowing for:

• A/B testing and optimisation
• Content management freedom
• Smooth integration with the existing toolstack

By removing IT dependency and streamlining the website development process, low-code empowers marketing teams to take full control of their online presence.

💡 Client FAQ

🧔‍♂️: I already have a development team. Why should I use your low code services?

Great question! Low code lets your marketing team build websites faster, freeing up your developers for complex projects. 
Plus, our team has marketing expertise to design websites that convert. 

We build marketing machines, not just websites.

Best Low Code Examples From Real Clients

Low Code Example in Retail: Lidl GB Boosts Magazine Reach with Digital Edition

Problem: Lidl GB, a major retail chain, wanted to boost the reach and engagement of its seasonal print magazine by offering readers a digital companion. However, it didn't want a simple online replica; it was looking for an interactive experience that complemented the print edition.

Solution: We proposed leveraging Ceros, a no-code platform that allowed us to create a digital magazine with additional features like:

• Real-time updates
• Targeted content
• Valuable analytics

Results: The Lidl GB digital magazine proved to be a success with:

• Increased reach: Thousands of viewers consulted each digital edition, with the September 2022 edition receiving over 504,000 opens.
• Enhanced engagement: Dwell time for the Christmas edition reached an impressive 1 minute 14 seconds, showcasing reader interest during a key retail season.
• Omnichannel data-driven optimisation: Analytics revealed mobile-first usage, allowing for a focus on mobile optimisation. Lidl GB could also leverage these insights to improve the print magazine.

👉 See this low-code example here

An Enterprise Low Code Example: Sage Rebrands Customer Journey with Interactive Experiences

Problem: Sage, a global software company, revamped its brand in 2022 and needed to update its Sage Advice platform experiences to match the new look and feel. Additionally, it required interactive experiences, accessibility across platforms, and localisation for various regions. All this within tight deadlines.

Solution: We leveraged Ceros, a no-code platform, to efficiently update existing experiences and create new ones while ensuring accessibility features were implemented.

Results: We delivered over 20 rebranded experiences within 6 months, exceeding expectations and becoming Sage's preferred partner.

👉 See this low-code example here

A Low Code Example of a Digital Experience for Le Mans

Problem: We wanted to create an engaging experience celebrating the 50th anniversary of Richard Attwood's victory in the gruelling 24 Hours of Le Mans race. The challenge was to effectively convey the story of this remarkable feat and ensure it received the recognition it deserves decades later.

Solution: Rhapsody collaborated with Porsche UK to source rare footage and photos, transporting viewers back to the heart of the race.

An exclusive interview with Attwood added a personal touch.

Results: The project culminated in a fully interactive storytelling website packed with engaging content. Here are the key highlights:

• Engaging design elements: Striking visuals, clickable enlargements, and "sticker-style" details inspired by the Porsche 917 brought the story to life.
• Bespoke social media integration: A unique CGI Instagram filter added a fun and interactive layer, engaging fans on Instagram.
• An exclusive interview: David Lillywhite, a renowned motorsport journalist, conducted an in-depth interview with Attwood, providing a firsthand account of the victory.

👉 See this low-code example here

A Low Code Example in Fashion: A Seamless Digital Showcase for YNAP's Luxury Watches

Problem: Yoox Net-A-Porter (YNAP), a luxury e-commerce retailer, partnered with Watches & Wonders, a prestigious watch trade show. However, the pandemic posed challenges to the traditional in-person experience.

Rhapsody, YNAP's long-time collaborator, needed to create a captivating digital solution.

Solution: Leveraging our experience with YNAP and expertise in low-code development, we built a user-friendly digital experience for both desktop and mobile using Ceros.

Results: The resulting digital showcase effectively positioned YNAP as the main e-commerce partner for Watches & Wonders.

Here are the key features:

• A seamless user journey
• Engaging content
• A high-end digital experience

👉 See this low-code example here

Low Code in FMCG – Burger King Serves Up Sustainability With an Engaging Microsite

Problem: Burger King wanted to showcase its sustainability efforts – the "Good Charter" – in a way that resonated with modern, environmentally conscious consumers. This initiative needed to align with its newly launched global branding.

Solution: We partnered with Burger King to create a microsite using Ceros, a low-code platform. This microsite effectively balanced storytelling with informative content about sustainability.

Results: The microsite became a "defining moment" in Burger King's story, allowing the company to communicate its sustainability efforts in a clear and engaging way. Here are the key takeaways:

• Balanced communication: The microsite successfully conveyed Burger King's sustainability efforts while remaining engaging for users.
• Brand alignment: It seamlessly matched Burger King's new visual identity, creating a cohesive brand experience.
• Positive client feedback: Timothy Love, Head of Digital at Burger King, praised the project as the "most engaging CSR content" they had encountered.

👉 See this low-code example here

Reimagining Content Creation: a Low-Code Refresh for Ceros Inspire

Problem: Ceros was undergoing a major release which included a brand refresh and new product launches. This impacted the way their pre-built Ceros Inspire templates were used and their overall value proposition.

Additionally, the existing templates were visually outdated.

Solution: We partnered with Ceros to create a new set of eight fully designed desktop and mobile templates. These templates focused on the most popular content formats for Ceros clients, including paginated presentations, brochures, informative and visually appealing marketing materials, product pages, and case studies.

Results: We created the new Ceros Inspire templates that addressed the challenges and leveraged the opportunities presented by Release 8:

• Aligned with the brand identity: The templates maintained visual and functional consistency with Ceros' updated brand identity.
• Increased value proposition: The new templates offered greater functionality and a wider range of use cases for Ceros users.
• Improved user experience: Prioritising usability made Ceros Inspire a more valuable resource for both designers and non-designers.

👉 See this low-code example here

Is Low-Code Right for Your Marketing Team?

The low-code revolution is here to empower your marketing team.

🤔 Picture this:

Low code can reduce application development time by up to 90% (Source: Kissflow)

If you want to:

• reduce development costs,
• improve team collaboration,
• and scale your marketing efforts for real growth,

then contact us to schedule a free, no-obligation consultation. We will help you to explore low-code solutions tailored to your marketing needs.

Talk to our experts