Rhapsody's Quick Cuts #8: Google Search's Core Update and Threads' Latest Features

This week's Quick Cuts dives into key updates for creators and consumers alike, with a focus on user engagement and valuable content. We explore Threads' new features, Google's August 2024 core update and the underconsumption core trend.

Cut 1/3: Threads is levelling up with new features

Source: Unsplash

🚀 Meta's text-based app just dropped some major updates: analytics, post scheduling, and drafts. This means better insights, more control, and easier content planning for users and creators alike.

Key takeaways:

• Threads added analytics to its platform, allowing users to track key performance metrics like view counts, interaction insights, follower growth, and audience demographics.
• The increased focus on features suggests Meta's commitment to the platform, which has 200 million monthly active users.
• Threads only needs to attract a small portion of active users from other platforms (like the 20% who actively post on X) to be successful, as a large percentage of users are passive consumers.

Action items for You:

• Consider creating engaging content specifically for the Threads format, focusing on text-based conversations.
• Explore potential partnerships with influencers or communities already active on Threads.

Source: Socialmedia Today

Cut 2/3: Google's August 2024 Core Update

Source: Unsplash

🚀 Google's latest core update aims to improve search results by prioritising high-quality, user-centric content.

Key takeaways:

• Google's Ongoing Commitment to Quality: The update reinforces Google's dedication to providing users with the most relevant and helpful search results.
• Support for Diverse Content Creators: The update aims to showcase a wider range of websites, including smaller and independent ones.
• Gradual Algorithm Adjustments: Google's approach involves continuous refinement of its search algorithms based on user feedback and website performance.

Action items for You:

• Be Patient: Google's core updates take time to fully roll out and for their impact to be evident. Avoid making drastic changes to your website based on short-term fluctuations.
• Create High-Quality Content: Develop content that is informative, engaging, and original. Avoid producing content solely for SEO purposes.
• Focus on Long-Term Strategy: Rather than chasing quick wins, invest in building a strong foundation of high-quality content and user experience.

Source: Google

Cut 3/3: “The underconsumption core” trend takes hold on TikTok

Source: Unsplash

🚀 A new trend, dubbed "underconsumption core," is gaining traction on TikTok, challenging traditional consumer behaviour. This movement encourages individuals to buy less, spend less, and focus on experiences over material possessions.

Key takeaways:

• Mindful Spending: The trend promotes conscious consumption and prioritising needs over wants.
• Focus on Minimalism: The "underconsumption core" trend encourages people to reduce spending, buy less, and prioritise saving.
• DIY and Repurposing: Influencers showcase how to create products, reuse items, and adopt a minimalist lifestyle.

Action items for You:

• Highlight Product Longevity: Emphasise the durability and long-term value of products to appeal to consumers seeking quality over quantity.
• Create Content Focused on Experiences: Shift marketing efforts towards experiences rather than material possessions to align with the trend's emphasis on mindful consumption.
• Educate Consumers: Create content that empowers consumers to make informed purchasing decisions and highlights the financial benefits of mindful spending.
• Offer Repair and Refurbishment Services: Provide options for customers to extend the life of products, demonstrating commitment to sustainability and reduced consumption.

Source: Under30CEO

Do you need a supportive partner in helping you achieve your marketing goals? Rhapsody Media is a creative content agency from London, UK
Read our reviews and Contact Us