Boden

Boden is a British clothing retailer which sells its mens, womens
and childrens clothing in its own boutiques, online and via mail
order and catalogue. Rhapsody has been working with Boden for
more than 18 years across all of its brands for both print and
online. The bulk of this work has involved heavy conceptual
image retouching and swatch-matching, which is used across
Boden’s global print and digital channels for sites in the US,
France, Germany and beyond.

As one of our biggest clients, Boden has its own dedicated
account management team at Rhapsody, in order to ensure we
deliver the highest quality imagery and satisfy Boden’s
requirements to incredibly tight deadlines.

Boden highlighted that one of its key challenges was its high
return rate which Rhapsody have helped to reduce significantly
by achieving more accurate colour swatch-matching. Rhapsody’s
in-house team have in the past helped to provide 24/7
artworking assistance on Boden’s catalogues and retouch huge
volumes of images per month, between 4-6,000 on average, to
strict brand guidelines. Utilising the colour management skills of
our in-house experts, these images are quality controlled by
Rhapsody before being released to Boden for approval.
Rhapsody have also provided Boden with further photography
services and digital marketing solutions on an ad hoc basis.

Rhapsody has worked with Boden to create a unique workflow
that utilises Rhapsody’s bespoke Catalyst IT solution, enabling the
client to review, amend, mark-up and approve pages and imagery
online in order to vastly improve production times. Once
approved, pages are dispatched via Catalyst to Boden’s global
roster of printers.

The duration of Rhapsody’s partnership with Boden and the high
volumes of work entrusted to us both highlight the level of
confidence Boden has in Rhapsody’s exceptional output and the
extremely positive nature of this successful business relationship.