Creating or rebooting your brand narrative is such an essential part of any marketing strategy. People love a good story and whether that comes from a book or an advert, if it gets people talking, you know you’ve done something right.
Since 2020 has been dominated by a series of plot twists the likes of which have never been seen before, coupled with the enhanced appreciation of digital in the current climate, there has never been a better time for brands to learn more about the art of storytelling online.
Creating wow moments that captivate your audience is a secret skill that every brand wants to perfect and Rhapsody’s expert team want to give your business the tools to tell its story in a unique and attention-grabbing way.
See Rhapsody’s webinar video
Check out the video to our latest webinar, The Art of Storytelling Online, where our panellists, Matt Zaremba (Communication Strategy Director) and Jamie Rankin (Group Creative Director) discuss:
- Why the creative industries are focusing on consumers’ emotional responses now more than ever
- How there is an increased need for creative innovation to attract those with short attention spans
- Why visuals and text need to work together to tell a story
- How your brand can draw upon its unique character traits to make its narrative stand out
We also held our first live Q&A and received a plethora of questions from our engaged audience, the answers of which, we think, are of vital importance to any brand. Click on the link below to watch the webinar video and let us know your thoughts: