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<br><br>
AI is transforming pharma marketing, with companies reporting a **20% efficiency boost** and a 15% increase in customer engagement when using AI (McKinsey). 

This article explores how **AI is used in pharma marketing** for personalising [campaigns](https://www.rhapsodymedia.com/es/design/campaign-design), improved patient engagement, and data-driven decision making.

<br> 

### Give your eyes a break without missing out. 

<br>Enjoy the **audio version**:
<iframe class="murf-embed" width="560" height="102" src="https://murf.ai/embeds/index.html?embedId=lztmy7kd" allowfullscreen title="Murf Embed Player" style="border: none;"></iframe> <script src="https://murf.ai/embeds/widget.js" ></script>


<br><br>

## From Traditional to AI-Driven: The Evolution of Pharma Marketing

Historically, pharmaceutical marketing has relied heavily on traditional channels such as print advertising, direct mail, and conferences. These methods, while effective in certain aspects, face increasing limitations in today's digitally-driven world, such as: 

- **High costs:** [Print](https://www.rhapsodymedia.com/es/production/pre-press-and-retouching) and broadcast advertising can be expensive, with significant production and distribution costs.
- **Lack of personalisation:** Traditional marketing is generally one-size-fits-all, making it difficult to deliver personalised messages that resonate with individual consumers.
- **Difficulty in measuring ROI:** Traditional methods lack the precise metrics needed to accurately measure the effectiveness of campaigns, making it challenging to justify marketing spend and optimise strategies.

The adoption of **AI in pharma marketing** is rapidly accelerating, with leading pharmaceutical companies investing heavily in AI technologies. 

![Companies using AI for their marketing campaigns have seen a 20% increase in efficiency and a 15% increase in customer engagement. (Source: McKinsey & Company](https://rhapsody.ams3.digitaloceanspaces.com/51606edca439adc2cd265f67161ae160.png)
_Companies using AI for their marketing campaigns have seen a 20% increase in efficiency and a 15% increase in customer engagement. (Source: McKinsey & Company)_

## AI Data Analytics and Predictive Modelling in Pharma Marketing

To maximise the value of vast pharmaceutical datasets, AI-powered analytics and predictive modelling are essential. By harnessing these tools, marketers can gain deeper insights into customer behaviour, optimise campaigns, and drive business growth.

Here are some practical applications: 

- **Customer segmentation:** Identify distinct patient groups based on demographics, disease states, and treatment preferences.
- **Predictive analytics:** Forecast customer churn, treatment adherence, and response to marketing campaigns.
- **Marketing optimisation:** Allocate marketing budgets effectively, personalise messaging, and optimise channel selection.

### Generative AI in Content Creation

One of the biggest **pharma marketing trends** is using AI in content creation. By leveraging generative AI in pharma marketing, we can produce highly personalised materials, from patient communications to compelling marketing copy.

Here are some practical applications:

- **Tailored patient communications:** Generate personalised emails, letters, or SMS messages based on patient demographics, disease state, and treatment adherence.
- **Customised educational materials:** Create patient-specific educational content, such as brochures, videos, or online resources. 
- **Product descriptions:** Generate compelling product descriptions for websites, catalogues, and marketing materials.
- **Marketing copy:** Create persuasive [marketing copy](https://www.rhapsodymedia.com/es/production/copywriting) for various channels, including advertising, email campaigns, and landing pages.

It's essential to combine AI-generated content with human expertise to ensure accuracy, relevance, and compliance with regulatory guidelines.

![78% of CMOs in the pharmaceutical industry state that AI-driven personalisation significantly enhances customer satisfaction and engagement. (source: Salesforce)](https://rhapsody.ams3.digitaloceanspaces.com/9a98ec48dd5f456787bea52a84d06389.png)
_78% of CMOs in the pharmaceutical industry state that AI-driven personalisation significantly enhances customer satisfaction and engagement. (source: Salesforce)_


### Chatbots and Virtual Assistants

AI-powered chatbots and virtual assistants are revolutionising the way pharmaceutical companies interact with patients. By providing instant, accessible support, these digital helpers enhance the patient experience and drive customer satisfaction.

Here are some practical applications: 

- **Medication adherence support:** Virtual assistants can remind patients to take their medication, provide educational content, and offer personalised support to improve adherence rates.
- **Appointment scheduling:** Patients can easily book, reschedule, or cancel appointments through a chatbot, saving time and effort.
- **24/7 patient support:** Chatbots can answer frequently asked questions about medication, side effects, and dosage, freeing up human agents to handle more complex inquiries. For example, a patient experiencing side effects can interact with a chatbot to get immediate information and guidance, thus reducing any feelings of anxiety they might be experiencing.

![The use of AI chatbots can reduce customer service costs by up to 30%, according to IBM.](https://rhapsody.ams3.digitaloceanspaces.com/e9fa33abe7239bf216889603c5b2f25e.png)
_The use of AI chatbots can reduce customer service costs by up to 30%, according to IBM._

### Machine Learning in Market Segmentation

Machine learning is transforming pharma market segmentation. By analysing vast datasets, we can identify highly specific customer segments beyond traditional demographics. 

💡 **Picture this:**

```
By targeting the right audience with tailored messaging, AI-driven predictive analytics can improve marketing ROI by up to 30%. (Source: Forrester Research)
```

Here are some practical applications: 

- **Patient journey segmentation:** Mapping out patient journeys to identify touchpoints and opportunities for intervention. By understanding patient behaviour at different stages, marketers can deliver relevant content and offers.
- **Channel optimisation:** Determining the most effective marketing channels for specific segments. For instance, identifying high-value physicians who prefer digital channels over in-person interactions.
- **Predictive modelling:** Forecasting customer behaviour, such as product adoption, loyalty, and churn, to optimise resource allocation and marketing spend.


### Integrating AI with Multichannel Marketing in Pharma

[Omnichannel marketing](https://www.rhapsodymedia.com/es/blog/multi-channel-marketing-campaigns-examples) delivers a seamless customer experience across multiple touchpoints, from websites and social media to physical stores and mobile apps. 

AI acts as the central nervous system of omnichannel marketing. By analysing customer data from various sources, it creates a unified customer overview, enabling marketers to deliver personalised experiences across different channels. 

By delivering consistent and relevant messages across different channels, AI helps create a seamless and personalised customer journey. 

![AI-driven multichannel marketing strategies can increase conversion rates by 25%, according to a study by Gartner.](https://rhapsody.ams3.digitaloceanspaces.com/c4425d6f6fc3e78f34b6d66f7d251bc4.png)
_AI-driven multichannel marketing strategies can increase conversion rates by 25%, according to a study by Gartner._

## AI in Pharma Industry: A Comprehensive Look at the Future

From hyper-personalised marketing to revolutionary drug discovery, AI is reshaping the landscape. Why should pharma use AI? Let's explore the key trends in pharma marketing. 

**AI Personalisation in Pharma Marketing:** AI empowers pharma marketers to deliver hyper-personalised experiences across all touchpoints.

The key benefits of AI-driven personalisation include:
- **Increased patient engagement:** Relevant content and offers drive higher open rates, click-through rates, and overall interaction.
- **Improved customer satisfaction:** Tailored experiences enhance the patient journey, building trust and loyalty.
- **Optimised marketing ROI:** pharma companies using AI can target the right audience with the right message, allowing them to maximise their marketing investments.
- **Enhanced patient outcomes:** Personalised support and education can improve treatment adherence and health outcomes.

![AI personalises pharma marketing by identifying patients who might benefit from new medication and then delivering targeted ads with relevant information. ](https://rhapsody.ams3.digitaloceanspaces.com/86a790395076ae999d69ac9c0590b411.png)

**AI Precision Targeting:** AI's ability to delve deeply into patient data – from demographics to digital footprints – allows pharma companies to create highly specific audience segments. This precision enables hyper-targeted messaging that truly resonates.

**AI in Drug Discovery:** As reported by Emersion Insights, billions have been invested in AI-driven drug discovery startups in 2021, signalling a surge in industry interest. McKinsey & Company predicts that, by 2024, AI will streamline drug development from target identification to clinical trials, thus reshaping the future of medicine.

**AI for Personalised Care:** AI transforms healthcare by analysing vast amounts of data from various sources:

- **Electronic health records:** Years of medical history, diagnoses, and treatment details paint a detailed picture of an individual's health journey.
- **Wearable devices:** Real-time data on activity levels, sleep patterns, and vital signs provide valuable insights into a patient's current health status.
- **Genetic testing:** Uncovering an individual's genetic makeup allows for a deeper understanding of potential health risks and the creation of personalised preventative measures.

**Telemedicine Propelled by AI:** AI is propelling telemedicine into the mainstream. With a projected 70% of consultations going virtual by 2025 (AAMI), AI is bridging geographical divides and enhancing access to care.

![The telemedicine market could reach a value of $286.22 billion by 2030. (source: Fortune Business Insights)](https://rhapsody.ams3.digitaloceanspaces.com/792692a2ac2fe057bc3e976d5d2e3257.png)

## Transform Your Pharma Marketing With Our AI Expertise

AI is more than a trend; it's reshaping the pharma industry. By harnessing AI, companies can forge deeper connections with patients, gain invaluable insights, and create highly targeted campaigns. 

Ready to explore AI marketing solutions? Schedule a free, [no-obligation](https://www.rhapsodymedia.com/es/contact-us?utm_source=blog&utm_medium=article&utm_campaign=ai_pharma) consultation with Rhapsody, a pharma marketing agency. Together, we'll see if AI is the right solution to unlock your true marketing potential. 

Sources: [McKinsey](https://www.mckinsey.com/industries/life-sciences/our-insights/how-ai-could-revolutionize-drug-discovery), [Nature](https://www.nature.com/nrd/), [Accenture](https://www.accenture.com/au-en/insights/health/artificial-intelligence-healthcare)



AI in Pharma Marketing: AI-Powered Strategies for Pharma Marketers

<br><br>
Building authentic connections with consumers has become a cornerstone of effective marketing. Influencer marketing once considered a supplementary tactic, is now a key driver of engagement and brand loyalty. When integrated into a robust content strategy, it has the power to amplify reach, foster trust, and deliver measurable results.

## The Growing Influence of Influencers

The influencer marketing industry is booming and is projected to reach **$21.1 billion by 2025**. According to Influencer Marketing Hub, 9 out of 10 marketers report it as an effective strategy, with businesses earning an average of $5.20 for every $1 spent.

![9 out of 10 marketers report it as an effective strategy, with businesses earning an average of $5.20 for every $1 spent. (source: Influencer Marketing Hub)](https://rhapsody.ams3.digitaloceanspaces.com/6df71e21fe8bf7d8ad4cb90a23675330.png)
_9 out of 10 marketers report it as an effective strategy, with businesses earning an average of $5.20 for every $1 spent. (source: Influencer Marketing Hub)_

But why does it work so well? 

**Authenticity.** 

A study by Nielsen reveals that 88% of consumers trust recommendations from influencers as much as recommendations from their own friends and family. This trust translates into higher engagement and conversion rates compared to traditional ads.

![How Influencer Marketing Enhances Content Strategies](https://rhapsody.ams3.digitaloceanspaces.com/213212a231313027ad8df6f63ab004e5.png)
_Influencers provide an invaluable link between brands and their audiences by delivering authentic, relatable content that resonates deeply,” explains Agnieszka Wieczorkowska, Client Success Manager at Rhapsody._

## Integrating Influencers into a Content Strategy

To truly unlock the potential of influencer marketing, it’s essential to weave it into a cohesive content strategy. Influencer-generated content (IGC) can serve multiple purposes:

- **Campaign Amplification:** Pairing influencers with branded campaigns can extend reach and create a unified brand voice.
- **Content Repurposing:** High-quality influencer content can be reused across websites, social media, email, and even paid ads.
- **Driving Action:** Influencers often have direct relationships with their followers, enabling brands to inspire specific actions, from product purchases to app downloads.

![How Influencer Marketing Enhances Content Strategies](https://rhapsody.ams3.digitaloceanspaces.com/3194cc4a56bb7505d178f66716fa5197.png)
_“Influencers don’t just create content—they create community,” Agnieszka adds. “When their messaging aligns with a brand’s values and objectives, the results can be transformative.”_

## Promising Results of Influencer Marketing

Brands that effectively integrate influencer marketing into their strategies see notable results:

- A beauty brand’s campaign featuring micro-influencers saw a 30% boost in sales within a month.
- Lifestyle brands report 40% higher engagement rates when influencer content complements other media.
- Video content created by influencers has been found to have 4x the watch time compared to standard branded content.

## Best Practices for Influencer Marketing Success

For brands looking to maximize the impact of influencer marketing within their content strategies, consider these tips:

- **Define Clear Goals:** Determine whether you aim to boost awareness, drive traffic, or increase conversions.
- **Find the Right Match:** Collaborate with influencers whose values and audience align with your brand identity.
- **Focus on Quality:** High-quality content that tells a compelling story will outperform generic promotions.
- **Measure and Optimize:** Use robust analytics to track performance, refine campaigns, and ensure ROI.

![How Influencer Marketing Enhances Content Strategies](https://rhapsody.ams3.digitaloceanspaces.com/5d39830b3eadd9eb45220462b6552474.png)

## Influencer Marketing Agency: A Strategic Advantage with Rhapsody

As the lines between content and commerce blur, influencer marketing serves as a bridge between brands and consumers, creating relationships that go beyond transactions. By integrating influencers into a holistic content strategy, businesses can achieve not just visibility but meaningful engagement that drives long-term growth.

>“Content is the language of connection, and influencers bring that language to life in dynamic, relatable ways,” [Agnieszka Wieczorkowska](https://www.linkedin.com/in/agnieszka-wieczorkowska/)

Whether you’re scaling up your content strategy or venturing into influencer marketing for the first time, the key is integration. Together, they form a powerful duo that transforms how brands connect with their audiences.

Please [contact us](https://www.rhapsodymedia.com/es/contact-us?utm_source=blog&utm_medium=article&utm_campaign=influencer) for more information. 

How Influencer Marketing Enhances Content Strategies

The holiday season is in full swing, and marketers are busy unwrapping trends, [strategies](https://www.rhapsodymedia.com/es/strategy/marketing), and insights to close the year on a high note. From innovative [holiday campaigns](https://www.rhapsodymedia.com/es/blog/rqc-18-top-trends-to-watch-in-2025-from-survival-strategies-to-holiday-retail-tactics) to capitalising on post-holiday spending and the rise of experiential gifting, here’s what’s making headlines this festive season.

<br><br>
## Cut 1/3: 2024 Holiday Marketing Campaign Trends

_Source: MarketingDive_

![Holday marketing trends](https://cdn.midjourney.com/cc8e4c5c-98ce-4135-8db7-84b0823e2097/0_2.png)
_Image: MJ_

🚀 Brands are pushing boundaries with [creative holiday campaigns](https://www.rhapsodymedia.com/es/design/campaign-design) that focus on personalization, community impact, and nostalgia. 

**Key trends include:** 
- Interactive Experiences: Campaigns featuring [gamified content](https://www.rhapsodymedia.com/es/strategy/x-g-experience-gamified), [augmented reality](https://www.rhapsodymedia.com/es/blog/ecommerce-digital-marketing-strategy-best-tactics), and [live streams](https://www.rhapsodymedia.com/es/production/live-streaming) are engaging audiences in new ways.
- [Sustainability](link): More brands are incorporating eco-friendly messaging, aligning with [consumer values.](https://www.rhapsodymedia.com/es/our-work/burger-king)
- [Localisation](https://www.rhapsodymedia.com/es/blog/content-localisation-a-guide-to-marketing-localisation): Tailoring campaigns to regional preferences for deeper resonance.
<br>
**Why It Matters:** Consumers crave connection during the holidays. Campaigns that deliver immersive, meaningful experiences stand out in a saturated market.
<br><br>
**Actionable Tip:** Experiment with interactive formats, such as polls or AR filters, to add a touch of playfulness to your campaigns while aligning with your audience’s values.
<br><br>
## Cut 2/3: The Q5 Advantage – Maximizing Post-Holiday Revenue

_Source: Adweek_

![Pos-Holiday Revenue](https://cdn.midjourney.com/a184d81d-740f-456c-b556-cda304fc9687/0_0.png)
_Image: MJ_

🚀 The so-called "Q5" period—the weeks following Christmas and leading into the New Year—has become a prime [revenue opportunity](https://www.rhapsodymedia.com/es/yourroi) for brands.

**Key factors driving this post-holiday spending spree include:** 
- Gift Card Redemptions: Consumers with gift cards are eager to spend, making this a perfect time to launch targeted offers.
- End-of-Year Sales: Post-Christmas discounts drive traffic and boost inventory clearance.
- New Year Resolutions: Fitness, wellness, and self-improvement brands see a spike in sales as consumers prepare for the year ahead.
<br>
**Why It Matters:** Many marketers overlook this window, but it’s a golden opportunity to extend holiday revenue.
<br><br>
**Actionable Tip:** Build a Q5 strategy now. Focus on gift card promotions, clearance sales, and “New Year, New You” campaigns to capture the post-holiday demand.
<br><br>
## Cut 3/3: Experiential Gifting Trends for 2024

_Source: Forbes_

![Gifting Trends 2024 and 2025](https://cdn.midjourney.com/0de34099-aba8-4079-a82c-1d1fca257bf0/0_1.png)
_Image: MJ_

🚀 The 2024 holiday gift guide reveals a surge in experiential gifting, with travel, culture, and adventure experiences topping wish lists. 

- **Examples include:** 
- Travel Gift Cards: Consumers are gifting getaways instead of gadgets.
- Museum and Theatre Memberships: Experiences that enrich and inspire are highly sought after.
- Virtual Experiences: Online classes and workshops cater to those seeking unique, at-home activities.
<br>
**Why It Matters:** Experiential gifts tap into consumer desires for meaningful, memorable experiences over material goods.
<br><br>
**Actionable Tip:** If your brand aligns with travel, culture, or experiences, emphasize these offerings in your holiday campaigns to attract experience-focused buyers.

## Wrapping Up: Making the Most of the Holiday Season
Whether it’s engaging audiences with [creative campaigns](https://www.rhapsodymedia.com/es/strategy/creative), planning for Q5 sales, or riding the experiential gifting wave, this holiday season is brimming with opportunities. Ready to make your mark? [Let’s end the year on a high note](https://www.rhapsodymedia.com/es/contact-us). 🎄✨

_**Stay Updated.**
<br>
Do you need a supportive partner in helping you achieve your marketing goals?
<br>
Rhapsody Media is a **creative marketing agency** with offices in New York, London, Madrid, Warsaw, Mannheim and Bijeljina.
<br>
Read our [reviews](https://clutch.co/profile/rhapsody#reviews) and [Contact Us](https://www.rhapsodymedia.com/es/contact-us?utm_source=blog&utm_medium=article&utm_campaign=quick_cuts_July1&utm_content=footer)_
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<br>

Quick Cuts #22: Holiday Campaigns, Post-Holiday Revenue, and Experiential Gifting

As we approach 2025, marketing landscapes continue to evolve rapidly, pushing brands to adapt swiftly to new trends, customer expectations, and technological innovations. From survival strategies for marketers to holiday campaign tactics and B2B challenges, here’s your go-to guide for what’s next.

<br><br>
## Cut 1/3: Key Trends for 2025 Survival – Staying Resilient and Relevant
_Source: DecisionMarketing_

![Top Marketing Trends 2025](https://cdn.pixabay.com/photo/2019/10/28/20/23/explore-4585521_1280.jpg)
_Photo: Pixabay_

🚀 According to Kantar’s latest research, marketers entering 2025 face a critical juncture, where resilience and adaptability are paramount. Kantar’s report underscores several trends shaping marketing approaches for survival. These include:

- **Embracing Sustainable Practices:** Consumers increasingly value [brands with transparent, sustainable practices](https://www.rhapsodymedia.com/es/strategy). Marketers need to integrate sustainability into brand narratives and operations.
- **Balancing Privacy and Personalization:** With stricter privacy regulations, marketers must creatively personalize while respecting customer privacy, using ethical data practices.
- **Navigating Budget Constraints:** As economic challenges persist, efficient budgeting becomes essential. Brands are advised to prioritize [ROI-driven strategies](https://www.rhapsodymedia.com/es/blog/e-commerce-customer-journey-optimisation) and streamlined campaigns.

**Actionable Tip:** Assess your brand’s sustainability messaging and data practices to ensure they align with these emerging trends. Consider budget-friendly tactics that maximize impact.

<br><br>
## Cut 2/3: Amazon’s 2024 Holiday Campaign – Strategic Insights for Seasonal Marketing
_Source: MarketingDive_

![Amazon holiday campaign](https://cdn.pixabay.com/photo/2017/03/13/17/26/ecommerce-2140603_1280.jpg)
_Photo: Pixabay_

🚀 Amazon's latest holiday campaign rollout offers valuable lessons for marketers aiming to make a splash in seasonal campaigns. The 2024 campaign embraces the following standout strategies:

- **Customer-Centric [Storytelling](https://www.rhapsodymedia.com/es/blog/the-art-of-product-storytelling-in-a-digital-world):** [Amazon](https://www.rhapsodymedia.com/es/our-work/amazon) highlights relatable, everyday holiday moments that resonate with diverse audiences, creating an [emotional connection](https://www.rhapsodymedia.com/es/blog/power-of-colour-emotional-design).
- **[Multi-Channel Presence](https://www.rhapsodymedia.com/es/blog/multi-channel-marketing-campaigns-examples):** To capture attention across platforms, Amazon leverages TV, social media, and digital ads, ensuring consistent messaging across all customer touchpoints.
- **[Personalized](https://www.rhapsodymedia.com/es/strategy/marketing) Shopping Experiences:** Through targeted content and product recommendations, Amazon tailors shopping experiences, simplifying gift-giving and making it more personalized.

**Actionable Tip:** Plan a multi-channel approach for your holiday campaigns, ensuring cohesive messaging across platforms. Leverage customer insights to personalize content, resonating with your target audience.

<br><br>
## Cut 3/3: B2B Marketers’ Struggles – Goals Remain Out of Reach
_Source: MarketingTechNews_

![B2B marketing KPIs](https://cdn.pixabay.com/photo/2018/09/17/12/40/business-3683769_1280.jpg)
_Photo: Pixabay_

🚀 In a recent MarketingTech report, over half of B2B marketers expressed challenges in achieving their goals this year. Key pain points include:

- **Lead Generation Difficulties:** Many B2B marketers report a decline in lead quality, impacting overall conversions and sales targets.
- **Budget Constraints:** Reduced budgets are limiting campaign scope and effectiveness, often resulting in lower-quality content or outreach.
- **Skill Gaps:** A lack of specialized skills, particularly in digital marketing, is impeding campaign execution and optimization.

**Actionable Tip:** To bridge the skill gap, invest in upskilling your team in essential areas like digital analytics and campaign management. Consider reallocating budgets toward high-impact initiatives for [more focused results](https://www.rhapsodymedia.com/en-us/blog/ux-audit-the-roi-positive-investment-for-a-website).

## Wrapping Up: Preparing for a Resilient 2025
As we head into 2025, marketing professionals must stay ahead of the curve by addressing these pivotal trends. Whether you’re adopting sustainable practices, creating customer-centric holiday campaigns, or overcoming B2B challenges, proactive strategies are essential. For more insights or assistance in navigating these evolving trends, contact our team at Rhapsody.

**Stay Updated.**
<br>
Do you need a supportive partner in helping you achieve **your marketing goals**?
Rhapsody Media is a creative content agency from London, UK, with offices in New York, Madrid, Warsaw, Mannheim and Bijeljina.
<br>
Read our [reviews](https://clutch.co/profile/rhapsody#reviews) and [Contact Us](https://www.rhapsodymedia.com/es/contact-us?utm_source=blog&utm_medium=article&utm_campaign=quick_cuts_July1&utm_content=footer)
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<br>

Quick Cuts #18: Top Trends to Watch in 2025 – From Survival Strategies to Holiday Retail Tactics

Welcome to Quick Cuts #15. In this edition, we explore Tesco’s game-changing moves in retail media, which are setting new benchmarks for omnichannel engagement. We also look at the growing consumer shift away from third-party cookies, with nearly half of UK consumers expected to opt out, forcing marketers to rethink their targeting strategies. Finally, we delve into the fascinating world of AI-powered education, led by Elon Musk’s latest robotics innovations, and what this could mean for future learning environments.

<br><br>
## Cut 1/3: Tesco Raises the Bar in Retail Media with New Video Ads and In-Store Innovations
_Source: MarketingBeat_

![Tesco Retail Ads](https://images.unsplash.com/photo-1521566652839-697aa473761a?q=80&w=2942&auto=format&fit=crop&ixlib=rb-4.0.3&ixid=M3wxMjA3fDB8MHxwaG90by1wYWdlfHx8fGVufDB8fHx8fA%3D%3D)
_Photo: Unsplash_

🚀 Tesco launches video ads on its website and app, reaching 16 million Clubcard app users, creating new opportunities for brands to connect with consumers. The retailer introduces full-scale store wraps at 50 locations and new digital screens, enhancing in-store advertising capabilities. A new insights portal will help brands deliver personalised experiences using Tesco’s customer data, supported by a revamped measurement framework.

**Action items for You:**

- **Leverage Omnichannel Opportunities:** Consider incorporating video ads on Tesco’s platform to reach a broad and engaged customer base both online and in-store.
- **Explore Innovative In-Store Advertising:** Evaluate how store wraps and advanced digital screens can elevate your brand’s physical presence in Tesco stores.
- **Utilise Data for Personalisation:** Take advantage of Tesco’s new insights portal to create highly targeted and personalised campaigns, improving customer engagement and ROI.

## Cut 2/3: UK Consumers Poised to Reject Cookies: How Brands Can Navigate a Cookieless Future
_Source: Marketing Week_ 

![cookies internet](https://plus.unsplash.com/premium_photo-1670895802276-95fc17c0ec40?q=80&w=2940&auto=format&fit=crop&ixlib=rb-4.0.3&ixid=M3wxMjA3fDB8MHxwaG90by1wYWdlfHx8fGVufDB8fHx8fA%3D%3D)
_Photo: Unsplash_

🚀 Nearly 40% of British consumers are expected to reject third-party cookies when Google rolls out its opt-in model for Chrome. An additional 22% remain undecided, highlighting uncertainty for marketers reliant on cookies for tracking and targeting. Consumers are split on the issue: while 35% view cookies positively, 32% see them negatively. Yet, 41% express preference for personalised experiences, showing potential for tailored marketing efforts.

**Action items for You:**

- **Prioritise First-Party Data:** With the decline of third-party cookies, focus on collecting and leveraging first-party data from your own platforms to maintain customer insights.
- **Enhance Personalisation:** Use AI-driven and behaviour-based strategies to offer personalised experiences without relying on third-party cookies, tapping into the 41% of consumers who prefer tailored interactions.
- **Build Consumer Trust:** Clearly communicate your data privacy policies and build trust by offering value in exchange for consumer consent, as many are still on the fence about cookies.

## Cut 3/3: Elon Musk's AI Robots: The Future of Education or a Tech Dream?
_Source: Forbes_

![Elon Musk Optimus](https://images.unsplash.com/photo-1507146153580-69a1fe6d8aa1?q=80&w=2940&auto=format&fit=crop&ixlib=rb-4.0.3&ixid=M3wxMjA3fDB8MHxwaG90by1wYWdlfHx8fGVufDB8fHx8fA%3D%3D)
_Photo: Unsplash_

🚀 Elon Musk’s Optimus humanoid robots could soon play a role in classrooms, easing teacher burnout by taking over routine tasks. The AI-powered robots may revolutionise special needs education, offering personalised assistance for students. However, concerns around data privacy and over-reliance on technology continue to pose challenges for educational institutions.

**Action items for You:**

- **Monitor AI Developments:** Keep an eye on AI innovations like Tesla’s Optimus and their potential applications in customer service, education, and routine operations.
- **Consider Automation Opportunities:** Evaluate how AI could automate repetitive tasks within your business, freeing up human resources for higher-value activities.
- **Stay Ahead of Privacy Concerns:** As AI becomes more prevalent, ensure your business adheres to data protection regulations and builds transparent policies around tech use.


<br><br>
Do you need a supportive partner in helping you achieve **your marketing goals**?
Rhapsody Media is a creative content agency from London, UK
<br>
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Quick Cuts #15: Tesco's Bold Retail Media Moves & The Future of AI-Powered Classrooms

Welcome to this week’s edition of Quick Cuts, where we unpack the latest shifts in the marketing world. From the transformative power of AI driving efficiency gains to the tightening grip of privacy regulations reshaping data strategies, we explore the trends you need to stay ahead. We'll also explore the innovations in ecommerce that are improving user experience and why genuine, value-based influencer partnerships take centre stage. Let’s cut through the noise with insights that will keep your marketing agile and competitive!

<br><br>
## Cut 1/5: Privacy Regulations Continue to Shape Data Strategies
_Source: marketingweek_

![Privacy regulations](https://images.unsplash.com/photo-1520697830682-bbb6e85e2b0b?q=80&w=2370&auto=format&fit=crop&ixlib=rb-4.0.3&ixid=M3wxMjA3fDB8MHxwaG90by1wYWdlfHx8fGVufDB8fHx8fA%3D%3D)
_Photo: Unsplash_

🚀 As privacy regulations like GDPR and CCPA become more stringent, brands are re-evaluating their data collection and usage strategies. This shift is compelling marketers to prioritise transparency and consumer trust while adapting to new compliance requirements. The focus on ethical data practices is reshaping how brands approach customer engagement and loyalty programs, making it essential for marketers to stay informed about legislative changes that could impact their strategies.

**Action items for You:**

- **Prioritise Transparent Data Practices:** Implement clear, consumer-friendly privacy policies to build trust and avoid legal complications.
<br>*Tools:* Use OneTrust or TrustArc for GDPR and CCPA compliance.
- **Optimise Data Collection with Consent Management:** Ensure all data is collected with explicit user consent to stay compliant and maintain ethical standards.
<br>*Tools:* CookiePro or Usercentrics for consent management solutions.
- **Adapt Loyalty Programs:** Rebuild loyalty strategies around first-party data to enhance personalisation without compromising privacy.
- **Track Legislative Changes:** Keep up with [privacy law updates](https://www.rhapsodymedia.com/es/blog/ai-powered-marketing-your-guide) and adapt your data strategies accordingly to remain ahead of regulatory demands.
- **Emphasise Customer Trust:** Communicate your commitment to ethical data use in marketing materials to enhance consumer confidence.

<br><br>
## Cut 2/5: AI's Role in Driving Marketing Efficiency Gains
_Source: marketinghub_

![AI role in efficiency gains](https://images.unsplash.com/photo-1518186285589-2f7649de83e0?q=80&w=2574&auto=format&fit=crop&ixlib=rb-4.0.3&ixid=M3wxMjA3fDB8MHxwaG90by1wYWdlfHx8fGVufDB8fHx8fA%3D%3D)
_Photo: Unsplash_

🚀 Artificial intelligence is increasingly being adopted by brands to enhance marketing efficiency and personalisation. Recent reports indicate that 88% of marketers plan to invest in [AI tools](https://www.rhapsodymedia.com/es/blog/ai-powered-marketing-your-guide) for [content creation](https://www.rhapsodymedia.com/es/production) and customer insights this year. This trend highlights the growing reliance on AI-driven analytics and automation, which enable brands to deliver more tailored experiences while optimising resource allocation. The integration of AI is seen as a crucial factor in maintaining competitive advantage in a rapidly evolving market.

**Action items for You:**

- **Leverage AI for Personalisation:** Use AI to tailor content and offers for individualised [customer experiences](https://www.rhapsodymedia.com/es/design/user-experience-design-ux) at scale.
<br>*Tools:* Platforms like Persado or Dynamic Yield for AI-driven content personalisation.
- **Automate Customer Insights:** Adopt AI analytics to gather deep insights into customer behavior and optimise targeting.
<br>*Tools:* Google Analytics 4, Salesforce Einstein.
- **Integrate AI in Content Creation:** Automate repetitive tasks like email content generation or social media posts to increase efficiency.
<br>*Tools:* Jasper or [Engine 2.0](https://www.rhapsodymedia.com/es/technology/engine) for AI-assisted content creation.
- **Optimise Ad Spend with AI:** Use AI algorithms to adjust bidding strategies in real-time for cost-effective ad campaigns.
<br>*Tools:* Google's Smart Bidding or Facebook's AI ad tools.
- **Test AI-Driven Campaigns:** Experiment with AI tools for marketing automation to stay competitive.

<br><br>
## Cut 3/5: E-commerce Platforms Innovate to Enhance User Experience
_Source: medium_

![VTEX e-commerce UX](https://images.unsplash.com/photo-1585144499819-651e1c1c97ec?q=80&w=2412&auto=format&fit=crop&ixlib=rb-4.0.3&ixid=M3wxMjA3fDB8MHxwaG90by1wYWdlfHx8fGVufDB8fHx8fA%3D%3D)
_Photo: Unsplash_

🚀 E-commerce platforms are innovating rapidly to improve user experiences, with features like [augmented reality (AR)](https://www.rhapsodymedia.com/es/blog/ecommerce-digital-marketing-strategy-best-tactics) product try-ons and personalised shopping recommendations becoming standard. Brands are investing heavily in technology that facilitates seamless online interactions, reflecting a broader trend towards enhancing [digital customer journeys](https://www.rhapsodymedia.com/es/blog/e-commerce-customer-journey-optimisation). This evolution in e-commerce not only caters to changing consumer preferences but also helps brands differentiate themselves in a crowded marketplace

**Action items for You:**

- **Invest in AR and VR Shopping Experiences:** Implement AR product try-ons to offer interactive, [immersive shopping experiences.](https://www.rhapsodymedia.com/es/blog/vr-stadium-experiences-deep-dive-into-vr-stadium-tours)
<br>*Examples:* AR VTEX inttegrations, Snapchat’s AR tools.
- **Personalise User Journeys:** Enhance your site’s recommendation engine to provide tailored product suggestions based on user behavior.
<br>*Tools:* [Connectif App](https://apps.vtex.com/connectif-connectif/p) for personalisation for VTEX 
- **Simplify Checkout Processes:** Streamline checkout and [payment gateways](https://developers.vtex.com/docs/guides/payments-integration-payment-methods) to reduce friction and boost conversion rates.
<br>*Examples:* PayPal One Touch, Stripe or Apple Pay.
- **Integrate Chatbots for Real-Time Support:** Deploy AI chatbots to assist customers during their shopping experience.
<br>*Tools:* [Chattigo for VTEX](https://apps.vtex.com/chattigopartnercl-chattigo-webchat-widget/p)
- **Optimise for Mobile:** Prioritise [mobile-first design](https://www.rhapsodymedia.com/es/development/web-development) to cater to the growing number of consumers shopping on their smartphones.

<br><br>
## Cut 4/5: Influencer Marketing Shifts Towards Authentic Engagement
_Source: researchgate_

![Influencer Marketing Authenticity](https://images.unsplash.com/photo-1522860747050-bb0c1af38ae9?q=80&w=2371&auto=format&fit=crop&ixlib=rb-4.0.3&ixid=M3wxMjA3fDB8MHxwaG90by1wYWdlfHx8fGVufDB8fHx8fA%3D%3D)
_Photo: Unsplash_

🚀 The landscape of influencer marketing is undergoing a significant transformation, with brands increasingly focusing on partnerships with micro-influencers who offer [authentic engagement](https://www.rhapsodymedia.com/es/blog/be-real-or-be-gone) with niche audiences. This shift is driven by consumer demand for genuine connections and relatable endorsements rather than celebrity endorsements. Brands are prioritising long-term relationships with influencers who align closely with their [values](https://www.rhapsodymedia.com/es/strategy/branding), enhancing trust and credibility within target markets.

**Action items for You:**

- **Partner with Micro-Influencers:** Focus on micro-influencers who have stronger, more authentic engagement with niche audiences.
<br>*Tools:* Use Aspire or Upfluence for finding and managing micro-influencer campaigns.
- **Build Long-Term Relationships:** Foster longer-term partnerships with influencers who align with your brand values for sustained credibility.
- **Track Authentic Engagement Metrics:** Move beyond follower counts to assess the genuine interaction rates of influencers.
<br>*Tools:* HypeAuditor or Traackr.
- **Co-Create Content:** Collaborate with influencers to create authentic, branded content that resonates with their audiences.
- **Focus on Value Alignment:** Ensure influencer partnerships reflect your [brand’s values](https://www.rhapsodymedia.com/es/strategy/branding) to build deeper trust with consumers.

<br><br>
## Cut 5/5: Social Media Advertising Spend Surges
_Source: statista_

![Social Media budget](https://images.unsplash.com/photo-1553285991-4c74211f5097?q=80&w=2370&auto=format&fit=crop&ixlib=rb-4.0.3&ixid=M3wxMjA3fDB8MHxwaG90by1wYWdlfHx8fGVufDB8fHx8fA%3D%3D)
_Photo: Unsplash_

🚀 Social media advertising continues to see significant growth, projected to exceed $300 billion in 2024. This surge reflects the increasing importance of social platforms in marketing strategies as brands seek to engage consumers where they spend the most time online. The rise of video content and interactive ads on platforms like TikTok and Instagram is driving this trend, compelling marketers to adapt their strategies to leverage these dynamic formats effectively.

**Action items for You:**

- **Increase Investment in Video Ads:** Allocate more of your social media budget to video ads to capitalise on growing engagement with dynamic formats.
<br>*Tools:* TikTok Ads Manager, Instagram Video Ads.
- **Adopt Interactive Ad Formats:** Experiment with interactive and shoppable ads to drive engagement and conversions.
<br>*Tools:* Facebook Collection Ads, TikTok Shoppable Ads.
- **Utilise Platform-Specific Insights:** Leverage advanced targeting options on platforms like TikTok and Instagram to reach the right audience with tailored content.
<br>*Tools:* Meta Business Suite, TikTok Ads Manager.
- **Maximise ROI with Real-Time Bidding:** Use real-time bidding to optimise ad placements and get the most out of your social media spend.
<br>*Tools:* Google Ads, Facebook’s Dynamic Ads.
- **Monitor Ad Performance:** Continuously track the performance of your social media ads to refine your targeting and improve results.
<br>*Tools:* Sprout Social, Hootsuite Analytics.

<br><br>
Do you need a supportive partner in helping you achieve **your marketing goals**?
Rhapsody Media is a creative content agency from London, UK
<br>
Read our [reviews](https://clutch.co/profile/rhapsody#reviews) and [Contact Us](https://www.rhapsodymedia.com/es/contact-us?utm_source=blog&utm_medium=article&utm_campaign=quick_cuts_July1&utm_content=footer)
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<br>

Rhapsody's Quick Cuts #11: AI, Privacy, and E-commerce: Key Trends Shaping Marketing

Major brands like Coca-Cola, Heinz, and [Burger King](https://www.rhapsodymedia.com/es/our-work/burger-king?utm_source=organic&utm_medium=blog-post-rqc6) are setting new benchmarks by leveraging unique [marketing strategies ](https://www.rhapsodymedia.com/es/strategy?utm_source=organic&utm_medium=blog-post-rqc6)that captivate audiences and drive [engagement](https://www.rhapsodymedia.com/es/development/mobile-apps?utm_source=organic&utm_medium=blog-post-rqc6). From harnessing the global stage of the Olympics to embedding their products in popular films and revolutionising customer interaction through [gamification](https://www.rhapsodymedia.com/es/our-work/awsm-bank?utm_source=organic&utm_medium=blog-post-rqc6), these brands are redefining the [marketing playbook](https://www.rhapsodymedia.com/es/strategy/marketing?utm_source=organic&utm_medium=blog-post-rqc6). Find out how these industry giants are transforming their campaigns and explore our lessons for marketers aiming to increase brand presence and impact.

<br><br>
## Cut 1/5: How Coca-Cola, Delta are 'Olympicising' campaigns with NBCUniversal
![Olympics Paris 2024](https://rhapsody.ams3.digitaloceanspaces.com/0cc7e0b4b0b94b62941a397911d47053.png)

🚀 As total ad sales for the 2024 Olympics surpass $1.2 billion, six major marketers including Coca-Cola and Delta sponsored a commercial-free hour during the opening ceremony.

**Key takeaways:**
- Brands are leveraging the Olympics to amplify their [marketing campaigns](https://www.rhapsodymedia.com/es/design/campaign-design?utm_source=organic&utm_medium=blog-post-rqc6)
- NBCUniversal is offering unique sponsorship opportunities like commercial-free hours
- Total ad sales for the 2024 Olympics have already exceeded $1.2 billion
- Coca-Cola and Delta are among the six major brands sponsoring the opening ceremony
- The Olympics provide a global platform for brands to [engage with audiences](https://www.rhapsodymedia.com/es/strategy/marketing?utm_source=organic&utm_medium=blog-post-rqc6)

**Action items for You:**
- Leverage Major Events for Brand Visibility: Sponsor high-profile events like the Olympics to create significant brand visibility and connect with a global audience.
- Innovate with Commercial-Free Sponsorships: Explore unique sponsorship opportunities such as commercial-free hours to captivate viewers and enhance brand association with premium content.
- Collaborate with Media Giants: Partner with leading media companies to amplify your marketing efforts and reach a wider audience through established and trusted platforms.
- Capitalise on Global Platforms: Use international events as a stage to showcase your brand’s global appeal and engage with diverse demographics.
- Drive Early Ad Sales: Secure ad sales early for major events to ensure prime placement and maximise exposure as the event date approaches.

<br><br>
## Cut 2/5:  How Heinz, Heineken and other brands got their claws into 'Deadpool & Wolverine'
![Deadpool Wolverine](https://rhapsody.ams3.digitaloceanspaces.com/2cb887bbc0be9118180203a54d7cbbda.jpg)

🚀  How brands should approach partnerships and why the film series is not "ashamed" of advertising.

**Key takeaways:**
- Brands are increasingly partnering with popular entertainment properties like films
- The Deadpool and Wolverine film series embraces brand partnerships
- It is crucial to work with [agencies that have a unique approach](https://www.rhapsodymedia.com/es?utm_source=organic&utm_medium=blog-post-rqc6)
- Brand partnerships can help films and shows generate [additional revenue](https://www.rhapsodymedia.com/es/strategy/digitisation?utm_source=organic&utm_medium=blog-post-rqc6)
- Successful brand partnerships require a [strategic and creative approach](https://www.rhapsodymedia.com/es?utm_source=organic&utm_medium=blog-post-rqc6)

**Action items for You:**
- Embrace Pop Culture Partnerships: Integrate your brand with popular film franchises to align with the entertainment preferences of your target audience.
- Strategic Product Placement: Use [creative product placements in movies](https://www.rhapsodymedia.com/es/production?utm_source=organic&utm_medium=blog-post-rqc6) to subtly introduce your brand to viewers in an engaging way.
- Collaborate with Agencies: Work with [innovative agencies ](https://clutch.co/profile/rhapsody#highlights)to develop unique and effective brand partnerships that stand out.
- Generate Additional Revenue Streams: Utilise brand partnerships in entertainment to create additional revenue opportunities and [enhance brand visibility](https://www.rhapsodymedia.com/es/strategy/branding?utm_source=organic&utm_medium=blog-post-rqc6)

<br><br>
## Cut 3/5: Boost Mobile challenges telecom's big 3 with brand repositioning campaign
![Boost Mobile](https://rhapsody.ams3.digitaloceanspaces.com/4f19d2b08900cadc7aa73a4db7887667.png)

🚀 The wireless carrier is unifying its prepaid and postpaid services under a single brand name and marking the effort with a [new look](https://www.rhapsodymedia.com/es/strategy/branding?utm_source=organic&utm_medium=blog-post-rqc6) and comedic ads.

**Key takeaways:**
- Boost Mobile is repositioning its [brand](https://www.rhapsodymedia.com/es/strategy/branding?utm_source=organic&utm_medium=blog-post-rqc6) to challenge the major telecom players
- The brand is unifying its prepaid and postpaid services under one name
- The [rebranding](https://www.rhapsodymedia.com/es/strategy/branding?utm_source=organic&utm_medium=blog-post-rqc6) effort includes a new visual identity and comedic advertising campaign
- Repositioning can help smaller brands stand out in a crowded market
- Consistent branding across [all touchpoints](https://www.rhapsodymedia.com/es/blog/multi-channel-marketing-campaigns-examples?utm_source=organic&utm_medium=blog-post-rqc6) is key for successful repositioning

**Action items for You:**
- Unify Branding Across Services: Consolidate your service offerings under a single, cohesive brand name to streamline your marketing efforts and strengthen brand identity.
- Revamp Visual Identity: Refresh your brand’s visual identity to signal change and attract attention in a competitive market.
- Incorporate Humor in Campaigns: Use comedic advertising to differentiate your brand and create a memorable impression on potential customers.
- Focus on Brand Repositioning: Strategically reposition your brand to challenge industry leaders and highlight your unique selling points.
- Consistent Branding: Ensure all customer touchpoints reflect the new brand identity to maintain consistency and reinforce brand recognition.

<br><br>
## Cut 4/5: Why Burger King is all-in on gamification
![Gamification Burger King](https://rhapsody.ams3.digitaloceanspaces.com/f951004bb876c549d84d441d3a84e25d.png)

🚀 A full pipeline of new and unique in-app games drives engagement for the brand, according to Preston Nix, director of loyalty and CRM.

**Key takeaways:**
- [Burger King](https://www.rhapsodymedia.com/es/our-work/burger-king?utm_source=organic&utm_medium=blog-post-rqc6) is heavily investing in gamification to engage customers
- The brand is developing a pipeline of new and unique in-app games
- Gamification can drive app usage and customer loyalty
- Burger King's director of loyalty and CRM believes gamification is a key strategy
- Brands should consider incorporating gamification elements to enhance customer experiences

**Action items for You:**
- Invest in [Gamification](https://www.rhapsodymedia.com/es/our-work/awsm-bank?utm_source=organic&utm_medium=blog-post-rqc6): Develop a variety of in-app games to increase user engagement and retain customers within your brand’s ecosystem.
- Pipeline of Unique Games: Continuously innovate and introduce new games to keep the content fresh and exciting for users.
- Enhance Customer Loyalty: Use [gamification](https://www.rhapsodymedia.com/es/our-work/awsm-bank?utm_source=organic&utm_medium=blog-post-rqc6)) to drive [app usage](https://www.rhapsodymedia.com/es/development/mobile-apps?utm_source=organic&utm_medium=blog-post-rqc6) and foster a sense of loyalty among customers.
- Strategic CRM Integration: Integrate gamification with loyalty and CRM strategies to provide a comprehensive and [engaging customer experience.](https://www.rhapsodymedia.com/es/blog/e-commerce-customer-journey-optimisation?utm_source=organic&utm_medium=blog-post-rqc6)
- Elevate Customer Experiences: Consider gamification elements in your [marketing strategies ](https://www.rhapsodymedia.com/es/strategy/marketing?utm_source=organic&utm_medium=blog-post-rqc6)to create interactive and immersive customer experiences.

<br><br>
## Cut 5/5: Champs Sports launches brand platform as it works to reposition itself
![AI hotel marketing](https://www.retaildive.com/imgproxy/nyhdABDbI5Ay8gG4brVqs4kFtTvB5DvRB0YR-b9mr8w/g:ce/rs:fill:1200:675:1/bG9jYWw6Ly8vZGl2ZWltYWdlL1BhcnNvbnNfUzRMXzMuanBn.webp)
_Courtesy of Champs Sports_

🚀 As part of the effort, the retailer partnered with the Dallas Cowboys' Micah Parsons, New York Mets' Francisco Lindor and Miami Dolphins' Jaylen Waddle.

**Key takeaways:**
- Champs Sports is launching a new [brand platform](https://www.rhapsodymedia.com/es/strategy/branding?utm_source=organic&utm_medium=blog-post-rqc6) to reposition itself
- The retailer has partnered with popular athletes like Micah Parsons, Francisco Lindor, and Jaylen Waddle
- Athlete partnerships can help brands connect with sports fans and build credibility
- Repositioning requires a comprehensive approach including [branding, marketing, and partnerships](https://www.rhapsodymedia.com/es/strategy/marketing?utm_source=organic&utm_medium=blog-post-rqc6)
- Champs Sports aims to differentiate itself in the competitive [sports retail market](https://www.rhapsodymedia.com/es/our-work?service=all&subService=all&sector=sports?utm_source=organic&utm_medium=blog-post-rqc6)

**Action items for You:**
- Partner with Influential Athletes: Collaborate with popular sports figures to boost brand credibility and connect with sports enthusiasts.
- Launch Comprehensive Brand Platforms: Develop new brand platforms to reposition your brand and highlight its unique value propositions.
- Differentiate in Competitive Markets: Use strategic repositioning and high-profile partnerships to stand out in the [crowded sports retail market.](https://www.rhapsodymedia.com/es/our-work?service=all&subService=all&sector=sports?utm_source=organic&utm_medium=blog-post-rqc6)
- Holistic Repositioning Approach: Incorporate branding, marketing, and partnerships in your repositioning strategy to ensure a well-rounded and effective [brand transformation](https://www.rhapsodymedia.com/es/strategy?utm_source=organic&utm_medium=blog-post-rqc6).
- Engage with Sports Fans: Utilise athlete endorsements to engage directly with sports fans and leverage their influence to build brand loyalty.

<br><br>
Do you need a supportive partner in helping you achieve **your marketing goals**?
Rhapsody Media is a creative content agency from London, UK
<br>
Read our [reviews](https://clutch.co/profile/rhapsody#reviews) and [Contact Us](https://www.rhapsodymedia.com/es/contact-us?utm_source=blog&utm_medium=article&utm_campaign=quick_cuts_July1&utm_content=footer)
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<br>

Rhapsody's Quick Cuts #6: How Coca-Cola, Heinz, and Burger King Are Revolutionising Marketing with Olympics and Pop Culture

<br><br>
Explore how Meta's Threads is revolutionizing social media engagement, discover why social media remains a powerhouse for ROI and ecommerce, understand the balance L'Oréal strikes between AI and human judgment in hiring, learn about Formula E's strategy of continuous evolution, and see how Mattel is steering Barbie towards new market opportunities. Each trend offers actionable insights to help you stay ahead in the competitive marketing arena.

<br><br>
## Cut 1/5: Threads App Surpasses 100 Million Users in Record Time
[Source](https://economictimes.indiatimes.com/news/international/us/metas-threads-surpasses-100-million-users-in-5-days-of-launch-breaks-chatgpt-record-of-fastest-sign-ups/articleshow/101646437.cms?from=mdr)
![First.png](https://images.pexels.com/photos/17614479/pexels-photo-17614479/free-photo-of-threads-by-meta-on-smartphone-in-hand.jpeg)

📱 Meta's new text-based platform, Threads, has rapidly gained popularity, offering brands a new channel to engage with audiences.

**Action items for You:**
1. Claim your brand's username on Threads.
2. Develop a content strategy tailored to Threads' text-based format.
3. Monitor conversations and [engage with your audience authentically](https://www.rhapsodymedia.com/es/blog/be-real-or-be-gone).
4. Experiment with [cross-promotion](https://www.rhapsodymedia.com/es/blog/multi-channel-marketing-campaigns-examples) between Threads and your other social channels.
5. Stay informed about new features and best practices for Threads.

<br><br>
## Cut 2/5: Social Media's Dominance in ROI and Evolving Ecommerce
[Source](https://blog.hubspot.com/marketing/hubspot-blog-marketing-industry-trends-report)
![First.png](https://images.pexels.com/photos/1542252/pexels-photo-1542252.jpeg)

📈 Social media continues to provide the highest [ROI](https://www.rhapsodymedia.com/es/blog/ux-audit-the-roi-positive-investment-for-a-website) for marketers, with platforms like Instagram and Facebook leading the way. 43% of marketers use social media for product discovery and purchasing, with a significant number of transactions occurring directly on these platforms.

**Action items for You:**
1. Leverage influencer marketing to boost product recommendations.
2. Set up virtual stores on social media platforms to enable in-app purchases.
3. Utilize social media DMs for customer service.
4. Regularly analyze which platforms yield the highest ROI.
5. Create engaging, [high-quality content](https://www.rhapsodymedia.com/es/production) tailored for social media.

<br><br>
## Cut 3/5:  L'Oréal's Approach to AI in Recruitment
[Source](https://www.marketingweek.com/loreal-ai-recruitment/)
![First.png](https://marketingweek.imgix.net/content/uploads/2022/05/01162852/LOREAL-intern.jpg)

💇‍♀️  L'Oréal's global VP of talent acquisition emphasizes that while AI can manage high applicant volumes, it can't replace human judgment in recruitment. This highlights the balance between AI and human skills in hiring processes.

**Action items for You:**
1. Use AI to streamline initial application screenings.
2. Maintain human oversight for final recruitment decisions.
3. Train HR teams on [AI tools](https://www.rhapsodymedia.com/es/blog/ai-powered-marketing-your-guide) to improve efficiency.
4. Ensure AI systems are free from biases.
5. Regularly review AI processes to align with company values.

<br><br>
## Cut 4/5: Formula E's Continuous Evolution Strategy
[Source](https://www.marketingweek.com/formula-e-ceo-evolving-backwards/)
![First.png](https://marketingweek.imgix.net/content/uploads/2024/07/04152707/Formula-E.png?auto=compress,format&q=60&w=768&h=448)

🏎️ [Formula E's CEO](https://www.rhapsodymedia.com/es/our-work?service=all&subService=all&sector=automotive) discusses the need for continuous evolution within the company, highlighted by the appointment of [Manchester United’s](https://www.rhapsodymedia.com/es/our-work/the-changing-room) former marketer as CMO. The focus is on constant restructuring to stay ahead.

**Action items for You:**
1. Use AI to streamline initial application screenings.
2. Maintain human oversight for final recruitment decisions.
3. Train HR teams on [AI tools](https://www.rhapsodymedia.com/es/blog/ai-powered-marketing-your-guide) to improve efficiency.
4. Ensure AI systems are free from biases.
5. Regularly review AI processes to align with company values.

<br><br>
## Last Cut: Mattel's Strategic Direction for Barbie
[Source](https://www.marketingweek.com/barbie-brand-big-thing/)
![First.png](https://marketingweek.imgix.net/content/uploads/2018/10/03142207/BARBIE.jpg)

👱‍♀️ As Barbie celebrates its 65th anniversary, Mattel plans to leverage the [brand's power](https://www.rhapsodymedia.com/es/strategy/branding) to explore new market opportunities and reinforce its iconic status.

**Action items for You:**
1. Identify and leverage brand strengths.
2. Explore new market opportunities while maintaining brand identity.
3. Use anniversaries and milestones for brand promotions.
4. Engage in storytelling that resonates with current trends.
5. Collaborate with influencers to keep the brand relevant.


<br><br>
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Rhapsody's Quick Cuts #2: New Platforms, AI Innovations, and Iconic Brand Strategies

#### The Super Bowl spotlight, brand trust in a sceptical world, and the call to break free from forgettable marketing—this week’s Quick Cuts tackles big-stage advertising and bold creative moves. Let’s get into it.  

## 🏈 **Super Bowl Ad Playbook for First-Timers**  
**Source: Marketing Dive**  

Thinking of making a Super Bowl ad debut? It’s a high-stakes, high-reward game, and first-time advertisers need to play it smart. Key tips include keeping messaging simple (no overcomplicated narratives), leveraging pre-game buzz to stretch impact, and ensuring campaigns have a digital follow-through to maximise ROI.  

**Why It Matters:** With a $7M price tag per 30 seconds, brands can’t afford to fumble. A well-executed campaign can deliver long-term brand recall and engagement beyond game day.  

**Key Takeaways:**  
- Keep the message simple—viewers should "get it" instantly.  
- Pre-game buzz builds momentum—teasers and social media amplification are essential.  
- Post-game strategy matters—extend the campaign through digital activations.  

---  

## 📈 **Trust = Ad Effectiveness? It’s Complicated**  
**Source: Marketing Week**  

Consumers are skeptical, but does trust really impact ad effectiveness? New research suggests that while trusted brands see better engagement, even less-trusted brands can drive conversions if the offer is compelling enough. Meanwhile, free trials remain a powerful tool, with many consumers willing to give brands a shot if there’s no risk involved.  

**Why It Matters:** Trust is crucial, but it’s not the only factor. Persuasive, value-driven advertising can still generate results, even for brands that haven’t built strong consumer trust yet.  

**Key Takeaways:**  
- Trust boosts ad effectiveness, but compelling offers still win.  
- Free trials and risk-free incentives increase conversion rates.  
- Brands should blend credibility with strategic promotional hooks.  

---  

## 🃏 **Break Free from Bland Marketing**  
**Source: The Drum**  

Playing it safe in 2025? Bad idea. Brands blending into the background risk being forgotten. Marketers are being urged to push creativity, take calculated risks, and lean into bold storytelling rather than falling into the trap of generic, predictable campaigns.  

**Why It Matters:** Safe marketing often equals invisible marketing. Differentiation is key to grabbing attention in an oversaturated digital landscape.  

**Key Takeaways:**  
- Forget safe—bold, creative risks win attention.  
- Storytelling beats generic messaging—be memorable.  
- Brands need to stand out, not blend in.  

---  

## **Final Thought:**  
Super Bowl ads, brand trust, and creative risk-taking—this week highlights the importance of *smart strategy* and *bold execution*. In a crowded market, playing it safe isn’t safe at all.  <br>
<br>
**Stay Updated.**
<br>
Need a supportive partner in helping you achieve your marketing goals?
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<br>
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Quick Cuts #25: Super Bowl Ad Playbook, Brand Trust & Breaking Bland Marketing

The latest insights reveal a rapidly shifting landscape where global market dynamics, evolving [ecommerce strategies](https://www.rhapsodymedia.com/es/ecommerce), and breakthrough digital [marketing trends](https://www.rhapsodymedia.com/es/blog/gamification-in-marketing-trends-for-2025) are setting the stage for 2025. Brands have a unique opportunity to reimagine their approach and lead in an era of transformation.
<br>
<br>
### Give your eyes a break without missing out. 
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</audio>
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## **🏆 Walmart’s Masterclass in Challenging Amazon**
_Source: MSN Money_

Walmart was once seen as an underdog in the [online retail space](https://www.rhapsodymedia.com/es/ecommerce), but it has emerged as a real competitor to Amazon. Through [smart omnichannel strategies](https://www.rhapsodymedia.com/es/blog/navigating-the-digital-retail-customer-journey-a-comprehensive-guide-for-cm-os-and-brand-managers), aggressive investments in tech, and leveraging its vast physical footprint, Walmart has managed to thrive in an era dominated by ecommerce giants.

**Why It Matters:**<br>
The battle between Amazon and Walmart highlights the importance of agility and innovation in retail. Walmart’s success demonstrates that brick-and-mortar businesses can still dominate if they adapt and integrate online and offline experiences effectively.
<br>
<br>
**Key Takeaways:**
- Walmart’s store network acts as a fulfillment advantage over Amazon.
- A strong ecommerce push, including third-party sellers, is [driving growth](https://www.rhapsodymedia.com/es/strategy/marketing).
- Walmart+ competes with Prime by offering better grocery and in-store perks.
<br>
<br>

## **🚀 Ecommerce in 2025: The Trends You Can’t Ignore**
_Source:BigCommerce_

[AI-driven personalisation](https://www.rhapsodymedia.com/es/blog/ai-powered-marketing-your-guide), frictionless payments, and [social commerce](https://www.rhapsodymedia.com/es/blog/rqc-7-brands-revolutionising-social-commerce-and-gamification) are just some of the trends set to dominate ecommerce in 2025. As consumers demand more convenience and customisation, retailers must leverage cutting-edge technology to stay ahead.

**Why It Matters:**<br>
Brands that fail to integrate AI, optimise for mobile, or capitalise on social shopping will fall behind. The ecommerce landscape is rapidly evolving, and businesses must be proactive rather than reactive.
<br>
<br>
**Key Takeaways:**
- AI will drive hyper-personalised shopping experiences.
- Payment innovations, including BNPL (Buy Now, Pay Later), will shape conversions.
- Social commerce and influencer-driven sales will become mainstream.
<br>
<br>

##  **🔥 Digital Marketing 2025: What’s Changing?**
_Source: Smart Insights_

Marketing in 2025 will be shaped by first-party data, AI-powered automation, and [immersive content](https://www.rhapsodymedia.com/es/technology/ceros-experience). Privacy regulations are pushing brands to rethink data strategies, while AI continues to streamline [customer engagement](https://www.rhapsodymedia.com/es/strategy/marketing).

**Why It Matters:**<br>
With the decline of third-party cookies, marketers need to focus on first-party data collection through loyalty programs, newsletters, and direct customer interactions. Additionally, brands must embrace AI-powered personalisation to enhance digital experiences.

**Key Takeaways:**
- AI-driven [marketing automation](https://www.rhapsodymedia.com/es/blog/ai-powered-marketing-your-guide) will become the norm.
- First-party data strategies will be crucial for targeting consumers.
- Video, interactive, and immersive content will dominate marketing.
<br>
<br>

## **Wrap-Up**
Retail and ecommerce are undergoing major transformations. Walmart’s success proves that legacy retailers can thrive with the right [strategy](https://www.rhapsodymedia.com/es/strategy), while ecommerce and digital marketing trends highlight the importance of AI, personalisation, and data-driven decision-making. Brands that fail to adapt risk falling behind.
 <br>
<br>
**Stay Updated.**
<br>

Need a supportive partner in helping you achieve your marketing goals?
<br>

Rhapsody Media is a **creative marketing agency** with offices in New York, London, Madrid, Warsaw, Mannheim, Berlin and Bijeljina.
<br>

Read our [reviews](https://clutch.co/profile/rhapsody#reviews) and [Contact Us](https://www.rhapsodymedia.com/es/contact-us?utm_source=blog&utm_medium=article&utm_campaign=quick_cuts_July1&utm_content=footer)
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